{"id":14370,"date":"2023-11-05T23:53:39","date_gmt":"2023-11-05T23:53:39","guid":{"rendered":"https:\/\/allucinant.com\/?p=14370"},"modified":"2024-03-03T15:02:59","modified_gmt":"2024-03-03T15:02:59","slug":"google-completa-el-cambio-a-mobile-first-indexing","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/google-completa-el-cambio-a-mobile-first-indexing\/","title":{"rendered":"Google completa el cambio a mobile-first indexing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:0%;--awb-padding-top-small:50px;--awb-padding-bottom-small:10px;--awb-margin-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/digital-marketing-blog-post-7.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">Google completa el cambio al mobile-first indexing<br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">31 octubre 2023<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" 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data-animationType=\"rubberBand\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-animated\" style=\"background-color:rgba(255,255,255,0);padding:0;border-color:#cccccc;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:center;--awb-layout:row;--awb-alignment-small:center;--awb-stacked-align-small:center;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"Google completa el cambio a mobile-first indexing\" data-description=\"Google completa el cambio al mobile-first indexing 31 octubre 2023 Servicios de marketing digital   \r\nEn un mundo donde la mayor\u00eda de los clics provienen de dispositivos que caben en nuestros bolsillos, Google ha dado un paso definitivo: tras un camino de casi 7 a\u00f1os, ha completado su transici\u00f3n\" data-link=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/google-completa-el-cambio-a-mobile-first-indexing\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fgoogle-completa-el-cambio-a-mobile-first-indexing%2F&amp;t=Google%20completa%20el%20cambio%20a%20mobile-first%20indexing\" target=\"_blank\" 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aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fgoogle-completa-el-cambio-a-mobile-first-indexing%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"WhatsApp\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=Google%20completa%20el%20cambio%20a%20mobile-first%20indexing&amp;body=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fgoogle-completa-el-cambio-a-mobile-first-indexing%2F\" target=\"_self\" title=\"Correo electr\u00f3nico\" aria-label=\"Correo electr\u00f3nico\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:17.28%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:17.28%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:var(--awb-typography4-line-height);--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-bottom:40px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>En un mundo donde la mayor\u00eda de los clics provienen de dispositivos que caben en nuestros bolsillos, Google ha dado un paso definitivo: tras un camino de casi 7 a\u00f1os, ha completado su <b>transici\u00f3n al mobile-first indexing <\/b>(<span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">indexaci\u00f3n centrada en los m\u00f3viles)<\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">.<\/span><\/p>\n<p>Desde 2016 Google ha estado implementando este cambio que representa una revoluci\u00f3n en la forma en que se eval\u00faan y clasifican las p\u00e1ginas web.<\/p>\n<p>La implicaci\u00f3n es enorme: ahora <strong>es la versi\u00f3n m\u00f3vil de tu sitio web la que Google rastrea y considera para determinar su posici\u00f3n en los resultados de b\u00fasqueda<\/strong>. Esto significa que la experiencia de usuario en dispositivos m\u00f3viles no es solo una conveniencia; es crucial para la visibilidad online de tu empresa.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:8px 3px 0px 2px var(--awb-color5);;--awb-border-color:var(--awb-color5);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:19.2%;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:13.714285714286%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;related&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-list-indent:30px;--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_es_mobilefirst_indexing\">\u00bfQu\u00e9 es mobile-first indexing?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_significa_mobilefirst_indexing_para_tu_negocio\">\u00bfQu\u00e9 significa mobile-first indexing para tu negocio?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Pasos_cruciales_para_trimunfar_en_la_era_de\">Pasos cruciales para trimunfar en la era de mobile-first indexing<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Conclusion\">Conclusi\u00f3n<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#faq_114383\"><span>Mobile-first indexing FAQ<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:17.28%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:17.28%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:30px;\" id=\"eventos\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 es mobile-first indexing?<\/h2><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Mobile- first indexing es un cambio puesto en marcha por Google en 2016 que consiste en <strong>indexar las p\u00e1ginas web bas\u00e1ndose en su versi\u00f3n m\u00f3vil<\/strong>.<\/p>\n<p>Antes, la versi\u00f3n de escritorio ten\u00eda prioridad y la versi\u00f3n m\u00f3vil era considerada secundaria. Pero con el creciente uso de smartphones para navegar por internet, Google decidi\u00f3 que la <strong>experiencia m\u00f3vil deber\u00eda ser lo primero<\/strong> en la lista al momento de decidir c\u00f3mo aparecer\u00e1 un sitio web en sus resultados de b\u00fasqueda.<\/p>\n<p>Esto significa que <strong>Google tiene en cuenta el contenido, la estructura y la usabilidad de la versi\u00f3n m\u00f3vil de una p\u00e1gina web<\/strong> para determinar su posicionamiento en b\u00fasquedas org\u00e1nicas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:70px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:30px;\" id=\"eventos\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 significa mobile-first indexing para tu negocio?<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"p1\">Si la versi\u00f3n m\u00f3vil de tu sitio web est\u00e1 desactualizada, carga lentamente, o peor a\u00fan, si no existe, Google puede interpretar tu sitio como <strong>menos relevante o de menor calidad en comparaci\u00f3n con otros sitios<\/strong> que est\u00e1n bien optimizados para m\u00f3viles.<\/p>\n<p class=\"p1\">Por otro lado, si la gente busca servicios o productos como los tuyos y se topa con una web dif\u00edcil de navegar o lenta en sus m\u00f3viles, se <strong>desviar\u00e1 hacia tus competidores<\/strong>. Esto no solo afecta la imagen de tu marca sino tambi\u00e9n tus oportunidades de venta.<\/p>\n<p class=\"p1\">Concretamente, si tu sitio web m\u00f3vil no est\u00e1 optimizado:<\/p>\n<\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li>Puede caer en los rankings de b\u00fasqueda de Google, lo que significa que cuando los usuarios buscan palabras clave relacionadas con tu negocio, tu sitio podr\u00eda no aparecer en las primeras p\u00e1ginas de resultados.<\/li>\n<\/ul>\n<ul>\n<li>Puede resultar en una disminuci\u00f3n del tr\u00e1fico web. Menos visitas significa menos oportunidades de convertir usuarios en clientes.<\/li>\n<\/ul>\n<ul>\n<li>Incluso si los usuarios encuentran tu sitio, una experiencia m\u00f3vil deficiente (textos dif\u00edciles de leer, botones inaccesibles o una estructura de p\u00e1gina confusa) puede disuadirlos de tomar la acci\u00f3n deseada, como completar una compra o suscribirse a un servicio.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:50px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:30px;\" id=\"flujo\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.4;\">Pasos cruciales para trimunfar en la era de mobile-first indexing<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Para asegurarte de que est\u00e1s en sinton\u00eda con esta nueva era, debes:<\/p>\n<ul>\n<li><b>Revisar tu dise\u00f1o web: <\/b>Aseg\u00farate de que tu web es \u00abresponsive\u00bb. Esto significa que el dise\u00f1o debe ser fluido y adaptarse perfectamente a cualquier tama\u00f1o de pantalla. Haz pruebas en diferentes dispositivos para garantizar una experiencia de usuario consistente. Puedes usar la extensi\u00f3n <a style=\"color: var(--awb-color6);\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/mobile-simulator-responsi\/ckejmhbmlajgoklhgbapkiccekfoccmk\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>Mobile Simulator<\/u><\/b><\/a> para Chrome para visualizar tu web en diferentes dispositivos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mejorar la experiencia m\u00f3vil:<\/strong> Cada segundo cuenta. Optimiza los tiempos de carga, simplifica los men\u00fas y aseg\u00farate de que los botones y enlaces son f\u00e1ciles de usar en pantallas t\u00e1ctiles. Una navegaci\u00f3n intuitiva es clave para mantener a los usuarios enganchados.<\/li>\n<\/ul>\n<ul>\n<li><strong>Testar y ajustar:<\/strong> Utiliza herramientas como <a style=\"color: var(--awb-color6);\" href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\/?hl=en_GB\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>Google Lighthouse<\/u><\/b><\/a> para entender c\u00f3mo ve Google tu p\u00e1gina m\u00f3vil y realizar ajustes seg\u00fan sea necesario.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:30px;\" id=\"flujo\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.4;\">Conclusi\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>\n<p>Mobile-first indexing <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">no es una tendencia pasajera, sino un reflejo del comportamiento actual de los usuarios. Es una llamada de atenci\u00f3n para todos aquellos negocios que a\u00fan no consideran la optimizaci\u00f3n m\u00f3vil como parte integral de su estrategia digital.<\/span><\/p>\n<p>Aseg\u00fara tu lugar en los resultados de b\u00fasqueda m\u00f3vil: <a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\" href=\"https:\/\/allucinant.com\/contact\/\"><b><u><span style=\"color: var(--awb-color6);\">cont\u00e1ctanos<\/span><\/u><\/b><\/a> para una auditor\u00eda completa de tu web y comienza tu transformaci\u00f3n hacia un futuro m\u00e1s m\u00f3vil y exitoso<span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-hover);\">.<\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color1); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color1); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-family:\"Poppins\";font-style:normal;font-weight:700;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color8);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color8);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color8); }.fusion-faqs-wrapper .fusion-accordian #accordian-1 .panel-title a.active{ color: var(--awb-color8) !important;}.fusion-faqs-wrapper .fusion-accordian  #accordian-1.fusion-toggle-icon-unboxed .fusion-panel .panel-title a.active .fa-fusion-box{ color: var(--awb-color8) !important;}.fusion-faqs-wrapper .fusion-accordian  #accordian-1 .fusion-panel {padding-top: 10px;}<\/style><div class=\"fusion-faq-shortcode\" style=\"margin-top:20px;\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel fusion-toggle-no-divider panel-default fusion-faq-post fusion-faq-post-14383 mobile-first-2 \"><span class=\"entry-title rich-snippet-hidden\">Mobile-first indexing FAQ<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2024-03-01T13:31:41+00:00<\/span><div class=\"panel-heading\"><h2 id=\"faq_1-14383\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-14383\" href=\"#collapse-1-14383\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-plus fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mobile-first indexing FAQ<\/div><\/a><\/h2><\/div><div id=\"collapse-1-14383\" aria-labelledby=\"faq_1-14383\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\"><strong>\u00bfQu\u00e9 es mobile-first indexing?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Mobile-first indexing o la indexaci\u00f3n centrada en los m\u00f3viles, es una iniciativa de Google para indexar y clasificar sitios web bas\u00e1ndose en el contenido, la estructura y la usabilidad de sus versiones m\u00f3viles en lugar de sus versiones de escritorio. Este cambio prioriza la experiencia del usuario m\u00f3vil en los rankings de b\u00fasqueda debido al uso prevalente de smartphones para acceder a internet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfPor qu\u00e9 Google implement\u00f3 la indexaci\u00f3n centrada en los m\u00f3viles?<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Google implement\u00f3 la indexaci\u00f3n centrada en los m\u00f3viles en respuesta al aumento significativo en el uso de internet en dispositivos m\u00f3viles. La compa\u00f1\u00eda reconoci\u00f3 que un n\u00famero creciente de usuarios accede a la web a trav\u00e9s de dispositivos m\u00f3viles y decidi\u00f3 que los resultados de b\u00fasqueda deber\u00edan priorizar los sitios web que proporcionan una experiencia m\u00f3vil superior.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfC\u00f3mo afecta el mobile-first indexing al ranking de b\u00fasqueda de mi sitio web?<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Si la versi\u00f3n m\u00f3vil de tu sitio web est\u00e1 bien optimizada, puede influir positivamente en tus rankings de b\u00fasqueda. Por el contrario, si la versi\u00f3n m\u00f3vil de tu sitio est\u00e1 desactualizada o proporciona una mala experiencia al usuario, puede impactar negativamente en tu posici\u00f3n en los resultados de b\u00fasqueda.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#161513;--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfQu\u00e9 puede suceder si mi sitio web no est\u00e1 optimizado para m\u00f3viles?<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Un sitio web no optimizado para m\u00f3viles puede llevar a menores rankings de b\u00fasqueda, tr\u00e1fico web reducido y potencialmente menos conversiones. Tambi\u00e9n puede da\u00f1ar la experiencia del usuario, desalentando a los visitantes de interactuar con tu contenido o completar acciones deseadas como compras o registros.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfC\u00f3mo puedo saber si mi sitio web es mobile-friendly?<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Puedes utilizar Google Lighthouse para verificar si tu sitio web cumple con los criterios para ser considerado amigable para m\u00f3viles. La herramienta analiza tu sitio y proporciona retroalimentaci\u00f3n sobre c\u00f3mo se desempe\u00f1a en dispositivos m\u00f3viles. <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">Tambi\u00e9n puedes usar la extensi\u00f3n para Chrome <\/span><a style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/mobile-simulator-responsi\/ckejmhbmlajgoklhgbapkiccekfoccmk\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u><span style=\"color: var(--awb-color6);\">Mobile Simulator<\/span><\/u><\/b><\/a><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfQu\u00e9 significa que un sitio web sea \u00abresponsive\u00bb?<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Un sitio web responsive est\u00e1 dise\u00f1ado para ajustar y adaptar autom\u00e1ticamente su dise\u00f1o y elementos a diferentes tama\u00f1os de pantalla, proporcionando una experiencia \u00f3ptima de visualizaci\u00f3n en diversos dispositivos, desde computadoras de escritorio hasta smartphones.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfQu\u00e9 elementos son esenciales para garantizar una buena experiencia de usuario en dispositivos m\u00f3viles?<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Los elementos clave de una buena experiencia de usuario en dispositivos m\u00f3viles incluyen tiempos de carga r\u00e1pidos, men\u00fas simplificados, botones f\u00e1cilmente clicables, navegaci\u00f3n intuitiva, texto legible y contenido accesible que no requiere zoom o desplazamiento horizontal.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfQu\u00e9 puedo hacer para optimizar mi sitio web para la indexaci\u00f3n centrada en los m\u00f3viles?<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Para optimizar tu sitio para la indexaci\u00f3n centrada en los m\u00f3viles, aseg\u00farate de que tu sitio web tenga un dise\u00f1o responsive, mejora los tiempos de carga en dispositivos m\u00f3viles, simplifica la navegaci\u00f3n para pantallas t\u00e1ctiles y prueba y ajusta regularmente tu sitio utilizando herramientas de usabilidad m\u00f3vil.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-font-size:20px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1.6;\">\u00bfEl mobile-first indexing es solo una tendencia pasajera?<\/h2><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-line-height:1.6;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>No, el mobile-first indexing es una transici\u00f3n permanente que refleja el cambio continuo en el comportamiento del usuario hacia la navegaci\u00f3n en dispositivos m\u00f3viles. Es crucial para las empresas adaptarse a este cambio para mantener y mejorar su visibilidad y rendimiento en los motores de b\u00fasqueda.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:90px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:90px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:8.64%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-top:0px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Posts relacionados<\/p>\n<\/div><div class=\"fusion-recent-posts fusion-recent-posts-1 avada-container layout-default layout-columns-4\" style=\"--awb-margin-top:20px;--h5_typography-font-size:22px;\"><section class=\"fusion-columns columns fusion-columns-4 columns-4\"><article class=\"post fusion-column column col col-lg-3 col-md-3 col-sm-3\"><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span 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href=\"https:\/\/allucinant.com\/es\/category\/blog\/marketing-digital\/\" rel=\"category tag\">Marketing Digital<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><\/div><\/article><article class=\"post fusion-column column col col-lg-3 col-md-3 col-sm-3\"><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2024-09-04T22:01:26+00:00<\/span><h5 class=\"entry-title\"><a href=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/el-seo-es-adecuado-para-tu-negocio\/\">\u00bfEl SEO es adecuado para tu negocio?<\/a><\/h5><p class=\"meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2024-09-04T22:01:26+00:00<\/span><span>5 de marzo de 2024<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/allucinant.com\/es\/category\/blog\/marketing-digital\/\" rel=\"category tag\">Marketing Digital<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><\/div><\/article><article class=\"post fusion-column column col col-lg-3 col-md-3 col-sm-3\"><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2024-03-03T14:53:36+00:00<\/span><h5 class=\"entry-title\"><a href=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/cuando-es-buena-idea-ocultar-los-precios-en-tu-ecommerce\/\">Cu\u00e1ndo es buena idea ocultar los precios en tu ecommerce<\/a><\/h5><p class=\"meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/allucinant.com\/es\/author\/allucinant\/\" title=\"Entradas de Allucinant\" rel=\"author\">Allucinant<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2024-03-03T14:53:36+00:00<\/span><span>18 de diciembre de 2023<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/allucinant.com\/es\/category\/blog\/marketing-digital\/\" rel=\"category tag\">Marketing Digital<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><\/div><\/article><\/section><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de casi 7 a\u00f1os, Google ha completado su transici\u00f3n al mobile-first indexing.<br \/>\nLa implicaci\u00f3n es enorme: ahora, la versi\u00f3n m\u00f3vil de su sitio web es lo que Google rastrea y tiene en cuenta a la hora de determinar su posici\u00f3n en los resultados de b\u00fasqueda. Esto significa que la experiencia del usuario en dispositivos m\u00f3viles no es s\u00f3lo una comodidad; es crucial para la visibilidad en l\u00ednea de su empresa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-14370","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google completa el cambio a mobile-first indexing<\/title>\n<meta name=\"description\" content=\"En este post, hablamos de la finalizaci\u00f3n del cambio a mobile-first indexing por parte de Google y las consecuencias para las empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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