{"id":3393,"date":"2023-04-30T14:40:57","date_gmt":"2023-04-30T14:40:57","guid":{"rendered":"https:\/\/allucinant.com\/blog\/4-ways-to-improve-your-legal-directory-submissions"},"modified":"2024-03-03T22:56:07","modified_gmt":"2024-03-03T22:56:07","slug":"5-formas-de-mejorar-tus-submissions-para-los-directorios-juridicos","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/5-formas-de-mejorar-tus-submissions-para-los-directorios-juridicos\/","title":{"rendered":"5 formas de mejorar tus submissions para los directorios jur\u00eddicos"},"content":{"rendered":"

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los directorios jur\u00eddicos[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb font_size=\u00bb12px\u00bb text_color=\u00bbvar(–awb-color8)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]<\/p>\n

30 abril 2023<\/p>\n

[\/fusion_text][fusion_button target=\u00bb_self\u00bb alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_bottom_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180″ border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600″ font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbrubberBand\u00bb animation_direction=\u00bbup\u00bb 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Estamos de nuevo en esa \u00e9poca del a\u00f1o cuando toca presentar informaci\u00f3n (submissions) a los directorios jur\u00eddico. Algunos de los directorios m\u00e1s reconocidos, como Chambers e IFLR1000, abren la temporada en febrero y, dependiendo de los directorios que desees cubrir, es posible que debas preparar y enviar informaci\u00f3n sobre el trabajo de tu bufete hasta bien entrado octubre. <\/span><\/p>\n

En este post, vamos a explorar 5 formas de mejorar tus submissions para los directorios jur\u00eddicos<\/strong>, maximizar su impacto y aumentar tus posibilidades de obtener unos rankings top.<\/p>\n

[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_2″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb column_tag=\u00bbdiv\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ spacing_left=\u00bb15%\u00bb spacing_right=\u00bb35%\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb1px\u00bb border_sizes_right=\u00bb1px\u00bb border_sizes_bottom=\u00bb1px\u00bb border_sizes_left=\u00bb1px\u00bb border_color=\u00bbvar(–awb-color6)\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb20px\u00bb border_radius_top_right=\u00bb20px\u00bb border_radius_bottom_right=\u00bb20px\u00bb border_radius_bottom_left=\u00bb20px\u00bb box_shadow=\u00bbyes\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb2″ z_index_subgroup=\u00bbregular\u00bb background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bbvar(–awb-color1)\u00bb lazy_load=\u00bbnone\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb absolute=\u00bboff\u00bb filter_type=\u00bbregular\u00bb filter_hover_element=\u00bbself\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ transform_type=\u00bbregular\u00bb transform_hover_element=\u00bbself\u00bb transform_scale_x=\u00bb1″ transform_scale_y=\u00bb1″ transform_translate_x=\u00bb0″ transform_translate_y=\u00bb0″ transform_rotate=\u00bb0″ transform_skew_x=\u00bb0″ transform_skew_y=\u00bb0″ transform_scale_x_hover=\u00bb1″ transform_scale_y_hover=\u00bb1″ transform_translate_x_hover=\u00bb0″ transform_translate_y_hover=\u00bb0″ transform_rotate_hover=\u00bb0″ transform_skew_x_hover=\u00bb0″ transform_skew_y_hover=\u00bb0″ transition_duration=\u00bb300″ transition_easing=\u00bbease\u00bb animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ animation_delay=\u00bb0″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb spacing_right_medium=\u00bb35%\u00bb type_medium=\u00bb1_1″ spacing_left_medium=\u00bb10%\u00bb box_shadow_vertical=\u00bb3px\u00bb box_shadow_horizontal=\u00bb7px\u00bb box_shadow_color=\u00bbvar(–awb-color6)\u00bb spacing_right_small=\u00bb5%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb30px\u00bb margin_left=\u00bb20px\u00bb fusion_font_family_text_font=\u00bbPoppins\u00bb fusion_font_variant_text_font=\u00bb700″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ font_size=\u00bb24px\u00bb]<\/p>\n

Tabla de contenidos<\/p>\n

[\/fusion_text][fusion_table_of_contents allowed_heading_tags=\u00bbh2,h3″ limit_container=\u00bball\u00bb hide_hidden_titles=\u00bbyes\u00bb highlight_current_heading=\u00bbyes\u00bb enable_cache=\u00bbyes\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb counter_type=\u00bbnone\u00bb icon=\u00bbfa-flag fas\u00bb counter_separator=\u00bbdot\u00bb item_text_overflow=\u00bbno\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ fusion_font_variant_item_font=\u00bb400″ fusion_font_family_item_font=\u00bbRoboto\u00bb item_font_size=\u00bb18px\u00bb item_line_height=\u00bb1.6″ margin_bottom=\u00bb30px\u00bb item_color_hover=\u00bbvar(–awb-color6)\u00bb item_highlighted_color=\u00bbvar(–awb-color8)\u00bb item_hover_highlighted_color=\u00bbvar(–awb-color8)\u00bb ignore_headings_by_words=\u00bbrelacionados\u00bb item_highlighted_bg_color=\u00bbvar(–awb-color1)\u00bb item_hover_highlighted_bg_color=\u00bbvar(–awb-color1)\u00bb margin_left=\u00bb30px\u00bb \/][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ hover_type=\u00bbnone\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb spacing_left=\u00bb15%\u00bb spacing_right=\u00bb15%\u00bb margin_top=\u00bb40px\u00bb spacing_left_medium=\u00bb10%\u00bb spacing_right_medium=\u00bb10%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbunderline\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb100″ gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ text_shadow_color=\u00bbvar(–awb-color7)\u00bb text_shadow_vertical=\u00bb20″ text_shadow_horizontal=\u00bb20″ highlight_text=\u00bbGather information and supporting evidence year round\u00bb text_color=\u00bbvar(–awb-color6)\u00bb font_size=\u00bb30px\u00bb]<\/p>\n

Comprender los criterios<\/p>\n

[\/fusion_title][fusion_text rule_style=\u00bbdefault\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbRoboto\u00bb fusion_font_variant_text_font=\u00bb300″ line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Los directorios jur\u00eddicos utilizan criterios espec\u00edficos<\/strong> para evaluar a los bufetes y a los abogados, por lo que es importante conocer estos criterios y adaptar los submissions. Por ejemplo, los directorios pueden buscar pruebas de casos destacados, comentarios de clientes y logros profesionales. Es fundamental asegurarse de que los submissions proporcionen la informaci\u00f3n que buscan los directorios.<\/p>\n

Adem\u00e1s, es esencial leer detenidamente las definiciones de las \u00e1reas de pr\u00e1ctica aplicables<\/strong>, ya que pueden variar de un directorio a otro. Por ejemplo, un directorio puede incluir financiaci\u00f3n, regulaci\u00f3n e insolvencia en su secci\u00f3n de Banking & Finance, mientras que otro puede centrarse \u00fanicamente en operaciones de financiaci\u00f3n. <\/p>\n

Es importante comprender las definiciones utilizadas por cada directorio y ajustar los submissions, para presentar la informaci\u00f3n m\u00e1s apropiada. De esta manera se evita enviar datos de proyectos irrelevantes y se aumentan las posibilidades de obtener un ranking favorable.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbunderline\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb100″ margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ text_shadow_color=\u00bbvar(–awb-color7)\u00bb text_shadow_vertical=\u00bb20″ text_shadow_horizontal=\u00bb20″ highlight_text=\u00bbGather information and supporting evidence year round\u00bb text_color=\u00bbvar(–awb-color6)\u00bb margin_top_small=\u00bb40px\u00bb font_size=\u00bb30px\u00bb]<\/p>\n

Recopilar informaci\u00f3n y pruebas durante todo el a\u00f1o<\/p>\n

[\/fusion_title][fusion_text rule_style=\u00bbdefault\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbRoboto\u00bb fusion_font_variant_text_font=\u00bb300″ line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Para mejorar los submissions de tu despacho para los directorios jur\u00eddicos, necesitas recopilar informaci\u00f3n relevante durante todo el a\u00f1o<\/strong>.<\/p>\n

Cada vez que consigas un proyecto, reg\u00edstralo en tu CRM, Excel u otra forma de seguimiento de proyectos que usas. Incluye cualquier detalle relevante sobre el proyecto, como aspectos jur\u00eddicos innovadores, clientes importantes o asuntos multi-jurisdiccionales, y designa a una persona de contacto para el mismo. Esta persona puede actuar como referente para los directorios jur\u00eddicos.<\/p>\n

Adem\u00e1s de los casos destacados, una parte significativa de tu submission se centra en mostrar a tu bufete en su conjunto y a tu equipo para cada \u00e1rea de pr\u00e1ctica. Por lo tanto, adem\u00e1s de documentar los proyectos m\u00e1s ilustres, tambi\u00e9n conviene recopilar pruebas que respalden tus aspiraciones a una clasificaci\u00f3n alta<\/strong>. Esto podr\u00eda incluir cualquier iniciativa pro bono, de valor a\u00f1adido, de marketing o ESG que tu despacho lleve a cabo a lo largo del a\u00f1o. Aseg\u00farate de documentar estas iniciativas en tus archivos de directorios jur\u00eddicos, para que tengas todo listo para incluirlo en tu submission cuando llegue el momento.<\/p>\n

[\/fusion_text][fusion_imageframe custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbnone\u00bb hover_type=\u00bbnone\u00bb magnify_duration=\u00bb120″ scroll_height=\u00bb100″ scroll_speed=\u00bb1″ caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ image_id=\u00bb10674″ blur=\u00bb0″ margin_top=\u00bb50px\u00bb margin_bottom=\u00bb50px\u00bb]https:\/\/allucinant.com\/wp-content\/uploads\/2023\/04\/Untitled-design-61-600×338.png[\/fusion_imageframe][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top=\u00bb40px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ text_color=\u00bbvar(–awb-color6)\u00bb margin_top_small=\u00bb40px\u00bb font_size=\u00bb30px\u00bb]Aprovechar al m\u00e1ximo las secciones gen\u00e9ricas[\/fusion_title][fusion_text rule_style=\u00bbdefault\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Puede que tengas algunos proyectos impresionantes para presentar a los directorios jur\u00eddicos, pero en un mercado competitivo, es muy probable que tu competencia tambi\u00e9n tenga proyectos que se merecen la atenci\u00f3n. Entonces, \u00bfc\u00f3mo puedes destacar tu bufete frente a los investigadores de los directorios jur\u00eddicos?<\/p>\n

Las opiniones de tus clientes son sin duda el factor m\u00e1s importante. Pero aparte de eso, puedes utilizar secciones gen\u00e9ricas<\/strong> (como \u00abInformaci\u00f3n sobre abogados\u00bb, \u00abInformaci\u00f3n sobre departamentos\/pr\u00e1cticas\u00bb, \u00abInnovaciones\u00bb, etc.) para se\u00f1alar los puntos fuertes del despacho<\/strong>, diferenciarlo de la competencia<\/strong> y argumentar por qu\u00e9 se merece un ranking m\u00e1s alto que los dem\u00e1s<\/strong>. Aqu\u00ed es donde entran en juego todas las pruebas recopiladas a lo largo del a\u00f1o. Las estad\u00edsticas de los clientes, el valor a\u00f1adido, el compromiso ESG, las innovaciones, todo lo que muestre a tu bufete como moderno y centrado en el cliente debe incluirse.<\/p>\n

Si destacas las ventajas competitivas<\/strong> y los aspectos \u00fanicos<\/strong> de tu despacho, tendr\u00e1s una raz\u00f3n s\u00f3lida para clasificaci\u00f3n alta. Recuerda que los directorios jur\u00eddicos no buscan s\u00f3lo una lista de proyectos, por m\u00e1s impresionantes que sean, sino una imagen completa de los despachos<\/strong>, mostrando sus fortalezas y valores.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bblightSpeedIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top=\u00bb40px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ text_color=\u00bbvar(–awb-color6)\u00bb margin_top_small=\u00bb40px\u00bb font_size=\u00bb30px\u00bb]No perderse en t\u00e9rminos t\u00e9cnicos[\/fusion_title][fusion_text rule_style=\u00bbdefault\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

A menudo, los profesionales del sector legal asumen que todos comprenden la terminolog\u00eda jur\u00eddica. Es un problema com\u00fan no solo para esta industria, sino en cualquier \u00e1rea de trabajo que implique una jerga especializada.<\/p>\n

Aunque los investigadores de los directorios pueden tener una comprensi\u00f3n general de la mayor\u00eda de los t\u00e9rminos, no es necesario abrumarlos con conceptos jur\u00eddicos. Si deseas explicar la complejidad o el significado de algo, intenta utilizar un lenguaje m\u00e1s comercial<\/strong>. La capacidad de explicar la complejidad jur\u00eddica en t\u00e9rminos sencillos es una habilidad valiosa para los abogados. Si puedes hacerlo para sus clientes, \u00bfpor qu\u00e9 no demostrarlo tambi\u00e9n a los investigadores?<\/p>\n

Tambi\u00e9n ten en cuenta que el significado de los t\u00e9rminos jur\u00eddicos puede variar de un pa\u00eds a otro<\/strong> debido a las diferencias en los sistemas legales o a las distintas traducciones de los t\u00e9rminos jur\u00eddicos nativos al ingl\u00e9s. Para evitar cualquier confusi\u00f3n, es mejor evitar las explicaciones estrictamente jur\u00eddicas y utilizar un lenguaje m\u00e1s sencillo para que sea f\u00e1cilmente comprensible para un p\u00fablico m\u00e1s amplio.<\/p>\n

Si quieres saber m\u00e1s sobre la importancia de los contenidos para el marketing de un bufete de abogados, consulta nuestra secci\u00f3n de art\u00edculos \u00bfC\u00f3mo mejorar los posts y alertas de tu despacho de abogados?<\/u><\/a> y Gu\u00eda de LinkedIn para despachos de abogados<\/u><\/a>.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bblightSpeedIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top=\u00bb40px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ text_color=\u00bbvar(–awb-color6)\u00bb margin_top_small=\u00bb40px\u00bb font_size=\u00bb30px\u00bb]Proporcionar pruebas[\/fusion_title][fusion_text rule_style=\u00bbdefault\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

En el mundo legal, es com\u00fan que los bufetes de abogados quieran resaltar sus logros y \u00e9xitos, pero es fundamental apoyar estas afirmaciones con pruebas y datos concretos.<\/p>\n

En lugar de simplemente afirmar que tu despacho es el mejor o que ha logrado resultados excepcionales, proporciona pruebas<\/strong> que respalden esta informaci\u00f3n. Los investigadores de los directorios jur\u00eddicos quieren ver datos concretos y pruebas de tu \u00e9xito.<\/p>\n

En cuanto a las secciones gen\u00e9ricas, tambi\u00e9n se necesitan pruebas contundentes,<\/strong> no simplemente palabras bonitas. Puede que tu despacho est\u00e9 en un mercado donde la ESG y la innovaci\u00f3n no tienen el mismo alcance que en el mercado legal estadounidense, por ejemplo.<\/p>\n

Pero siempre puedes acentuar otras partes de la actividad del despacho que de alguna forma lo diferencian de su competencia y proporcionan algo extra a sus clientes. Eso s\u00ed, no te excedes con los adjetivos autoelogiosos. De hecho, nuestro consejo es que los evites por completo: si tus servicios son \u00abexcelentes\u00bb, \u00abde primera clase\u00bb, \u00abde primera categor\u00eda\u00bb, \u00abexpertos\u00bb, etc., los clientes tendr\u00e1n la oportunidad de anotarlo en su feedback. <\/span><\/p>\n

Lo mismo aplica a los destacados de trabajo: lim\u00edtate a describir objetivamente los asuntos y evita el lenguaje de marketing<\/strong>. Si quieres enfatizar la importancia, la innovaci\u00f3n o la envergadura de un proyecto, hazlo mencionando aspectos concretos que lo hacen importante (por ejemplo, la participaci\u00f3n de una empresa l\u00edder del mercado), innovador (por ejemplo, la aplicaci\u00f3n de una estructura de transacci\u00f3n pionera) o de gran envergadura (por ejemplo, la participaci\u00f3n de m\u00faltiples jurisdicciones).<\/p>\n

[\/fusion_text][fusion_separator style_type=\u00bbsingle|dotted\u00bb flex_grow=\u00bb0″ height=\u00bb20″ alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb sep_color=\u00bbvar(–awb-color8)\u00bb top_margin=\u00bb40px\u00bb \/][fusion_button link=\u00bbhttps:\/\/allucinant.com\/es\/servicios\/marketing-juridico\/\u00bb target=\u00bb_self\u00bb alignment=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color=\u00bbrgba(124,146,243,0.08)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180″ border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600″ font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ padding_top=\u00bb10px\u00bb padding_right=\u00bb20px\u00bb padding_left=\u00bb20px\u00bb padding_bottom=\u00bb10px\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb30px\u00bb type=\u00bbflat\u00bb bevel_color_hover=\u00bbvar(–awb-color6)\u00bb bevel_color=\u00bbvar(–awb-color6)\u00bb border_top=\u00bb1px\u00bb border_right=\u00bb1px\u00bb border_bottom=\u00bb1px\u00bb border_left=\u00bb1px\u00bb hover_transition=\u00bbicon_position\u00bb accent_color=\u00bbvar(–awb-color8)\u00bb accent_hover_color=\u00bbvar(–awb-color8)\u00bb border_color=\u00bbvar(–awb-color8)\u00bb border_hover_color=\u00bbvar(–awb-color8)\u00bb]Servicios de marketing jur\u00eddico[\/fusion_button][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

Estamos de nuevo en esa \u00e9poca del a\u00f1o cuando toca presentar informaci\u00f3n (submissions) a los directorios jur\u00eddico. Algunos de los directorios m\u00e1s reconocidos, como Chambers e IFLR1000, abren la temporada en febrero y, dependiendo de los directorios que desees cubrir, es posible que debas preparar y enviar informaci\u00f3n sobre el trabajo de tu bufete hasta bien entrado octubre.
\nEn este post, vamos a explorar 5 formas de mejorar tus submissions para los directorios jur\u00eddicos, maximizar su impacto y aumentar tus posibilidades de obtener unos rankings top.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3393","post","type-post","status-publish","format-standard","hentry","category-marketing-juridico"],"yoast_head":"\n5 formas de mejorar tus submissions para los directorios jur\u00eddicos<\/title>\n<meta name=\"description\" content=\"En este post, te ense\u00f1amos 5 formas de mejorar tus submissions para los directorios jur\u00eddicos y aumentar las posibilidades de un ranking top.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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