{"id":3864,"date":"2023-06-12T09:00:03","date_gmt":"2023-06-12T09:00:03","guid":{"rendered":"https:\/\/allucinant.com\/?p=3864"},"modified":"2024-03-03T14:59:38","modified_gmt":"2024-03-03T14:59:38","slug":"5-basicos-del-marketing-juridico","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/5-basicos-del-marketing-juridico\/","title":{"rendered":"Los 5 b\u00e1sicos del marketing jur\u00eddico"},"content":{"rendered":"<p>[fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbyes\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb margin_bottom=\u00bb60px\u00bb padding_top=\u00bb5%\u00bb padding_bottom=\u00bb0%\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_delay=\u00bb0&#8243; sep_color=\u00bbvar(&#8211;awb-color8)\u00bb]Los 5 b\u00e1sicos del marketing jur\u00eddico[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb font_size=\u00bb12px\u00bb text_color=\u00bbvar(&#8211;awb-color8)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p style=\"text-align: center;\">12 junio 2023<\/p>\n<p>[\/fusion_text][fusion_button target=\u00bb_self\u00bb alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_bottom_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180&#8243; border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600&#8243; font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbrubberBand\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb1.0&#8243; padding_top=\u00bb10px\u00bb padding_right=\u00bb20px\u00bb padding_left=\u00bb20px\u00bb padding_bottom=\u00bb10px\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb30px\u00bb type=\u00bbflat\u00bb bevel_color_hover=\u00bbvar(&#8211;awb-color6)\u00bb bevel_color=\u00bbvar(&#8211;awb-color6)\u00bb border_top=\u00bb1px\u00bb hover_transition=\u00bbicon_position\u00bb accent_color=\u00bbvar(&#8211;awb-color8)\u00bb accent_hover_color=\u00bbvar(&#8211;awb-color8)\u00bb border_color=\u00bbvar(&#8211;awb-color8)\u00bb border_hover_color=\u00bbvar(&#8211;awb-color8)\u00bb border_right=\u00bb1px\u00bb border_left=\u00bb1px\u00bb border_bottom=\u00bb1px\u00bb animation_delay=\u00bb0.9&#8243; link=\u00bbhttps:\/\/allucinant.com\/es\/servicios\/marketing-juridico\/\u00bb]Servicios de marketing jur\u00eddico[\/fusion_button][fusion_sharing social_share_links=\u00bbfacebook,twitter,linkedin,whatsapp,email\u00bb layout_small=\u00bbstacked\u00bb layout=\u00bbstacked\u00bb tagline_visibility=\u00bbhide\u00bb tagline_size=\u00bbdiv\u00bb tagline=\u00bbSHARE\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb border_color=\u00bb#cccccc\u00bb stacked_align_small=\u00bbcenter\u00bb stacked_align=\u00bbflex-start\u00bb alignment_small=\u00bbcenter\u00bb alignment=\u00bbcenter\u00bb tagline_placement=\u00bbafter\u00bb separator_border_sizes=\u00bb0&#8243; separator_border_color=\u00bb#cccccc\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.6&#8243; animation_delay=\u00bb0&#8243; fusion_font_variant_tagline_font=\u00bb600&#8243; fusion_font_family_tagline_font=\u00bbPoppins\u00bb tagline_font_size=\u00bb14px\u00bb tagline_color=\u00bbvar(&#8211;awb-color1)\u00bb color_type=\u00bbcustom\u00bb icon_colors=\u00bbblack\u00bb backgroundcolor=\u00bbrgba(255,255,255,0)\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb10px\u00bb animation_type=\u00bbfade\u00bb \/][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb100px\u00bb padding_top=\u00bb0px\u00bb padding_bottom=\u00bb0px\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0&#8243; 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hover_type=\u00bbnone\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0&#8243; box_shadow_spread=\u00bb0&#8243; background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0&#8243; filter_saturation=\u00bb100&#8243; filter_brightness=\u00bb100&#8243; filter_contrast=\u00bb100&#8243; filter_invert=\u00bb0&#8243; filter_sepia=\u00bb0&#8243; filter_opacity=\u00bb100&#8243; filter_blur=\u00bb0&#8243; filter_hue_hover=\u00bb0&#8243; filter_saturation_hover=\u00bb100&#8243; filter_brightness_hover=\u00bb100&#8243; filter_contrast_hover=\u00bb100&#8243; filter_invert_hover=\u00bb0&#8243; filter_sepia_hover=\u00bb0&#8243; filter_opacity_hover=\u00bb100&#8243; filter_blur_hover=\u00bb0&#8243; animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb spacing_left=\u00bb18%\u00bb spacing_right=\u00bb18%\u00bb spacing_left_medium=\u00bb6%\u00bb spacing_right_medium=\u00bb6%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_bottom=\u00bb40px\u00bb fusion_font_family_text_font=\u00bbRoboto\u00bb fusion_font_variant_text_font=\u00bb300italic\u00bb line_height=\u00bb1.6&#8243; text_transform=\u00bbvar(&#8211;awb-typography4-text-transform)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p><span style=\"font-style: normal;\">Cada despacho de abogados quiere ser el primero que aparece en la mente de los clientes potenciales. \u00bfPero c\u00f3mo se consigue esto? Aqu\u00ed entra en juego el marketing jur\u00eddico &#8211; una manera poderosa de crear conciencia sobre tu despacho y sus capacidades.<\/span><\/p>\n<p><span style=\"font-style: normal;\">El uso consistente de una combinaci\u00f3n de t\u00e9cnicas de marketing jur\u00eddico puede lograr el reconocimiento necesario para que la pr\u00f3xima vez que alguien est\u00e9 buscando servicios jur\u00eddicos, se dirija primero a tu despacho. Y aunque cada bufete de abogados es \u00fanico y requiere un enfoque personalizado, hay <strong>5 b\u00e1sicos del marketing jur\u00eddico<\/strong> que pueden aplicarse de forma universal.<\/span><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1&#8243; type=\u00bb1_1&#8243; layout=\u00bb1_2&#8243; align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb column_tag=\u00bbdiv\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0&#8243; order_small=\u00bb0&#8243; spacing_left=\u00bb18%\u00bb spacing_right=\u00bb35%\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb1px\u00bb border_sizes_right=\u00bb1px\u00bb border_sizes_bottom=\u00bb1px\u00bb border_sizes_left=\u00bb1px\u00bb border_color=\u00bbvar(&#8211;awb-color6)\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb20px\u00bb border_radius_top_right=\u00bb20px\u00bb border_radius_bottom_right=\u00bb20px\u00bb border_radius_bottom_left=\u00bb20px\u00bb box_shadow=\u00bbyes\u00bb box_shadow_blur=\u00bb0&#8243; 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animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.4&#8243; filter_hue=\u00bb0&#8243; filter_saturation=\u00bb100&#8243; filter_brightness=\u00bb100&#8243; filter_contrast=\u00bb100&#8243; filter_invert=\u00bb0&#8243; filter_sepia=\u00bb0&#8243; filter_opacity=\u00bb100&#8243; filter_blur=\u00bb0&#8243; filter_hue_hover=\u00bb0&#8243; filter_saturation_hover=\u00bb100&#8243; filter_brightness_hover=\u00bb100&#8243; filter_contrast_hover=\u00bb100&#8243; filter_invert_hover=\u00bb0&#8243; filter_sepia_hover=\u00bb0&#8243; filter_opacity_hover=\u00bb100&#8243; filter_blur_hover=\u00bb0&#8243;]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/05\/Top-5-Legal-Marketing-Essentials-Graph_web-e1653399346667.png[\/fusion_imageframe][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb2&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top_small=\u00bb40px\u00bb margin_top=\u00bb20px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243; font_size=\u00bb30px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb]<\/p>\n<p><span style=\"color: #000000;\">1. Creaci\u00f3n de contenido<\/span><\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb20px\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb line_height=\u00bb1.6&#8243; text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>Crear contenido es una de las formas m\u00e1s efectivas de aumentar la conciencia de marca. Ya sea escribiendo blogs, hablando en eventos, haciendo videos o podcasts, la creaci\u00f3n de contenido ayuda a lograr 3 objetivos clave:<\/p>\n<p style=\"padding-left: 40px;\"><strong>Agregar valor para clientes existentes y potenciales.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Mostrar conocimiento y experticia en la industria, as\u00ed como familiaridad con las \u00faltimas tendencias legales y comerciales.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>Introducir el p\u00fablico objetivo a la cultura y a los valores del despacho.<\/strong><\/p>\n<p>Estos son algunos de los beneficios competitivos y fundamentales para aumentar la conciencia de marca y para convertirse en la primera opci\u00f3n para clientes y referentes.<\/p>\n<p>Dicho esto, para lograr los objetivos de la creaci\u00f3n de contenido, es necesario aplicar un <strong>enfoque centrado en el cliente<\/strong>. Esto significa que cada pieza de contenido debe adaptarse a las necesidades e intereses de los clientes. Es necesario poder responder a la pregunta: <em>\u00bfC\u00f3mo este art\u00edculo\/video\/publicaci\u00f3n\/podcast o cualquier otra cosa ayuda a mis clientes existentes y potenciales?<\/em><\/p>\n<p>Hablando de enfoque en el cliente, el lenguaje del contenido tambi\u00e9n debe estar adaptado al p\u00fablico objetivo. <strong>Comunicarse en t\u00e9rminos comprensibles es una cualidad ampliamente apreciada en los abogados<\/strong>, como lo demuestran los testimonios de clientes en los directorios jur\u00eddicos<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb3&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; margin_top_small=\u00bb30px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb font_size=\u00bb28px\u00bb text_color=\u00bbvar(&#8211;awb-color6)\u00bb margin_bottom=\u00bb0px\u00bb]Sugerencias de contenido[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb20px\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb line_height=\u00bb1.6&#8243; text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>Si no est\u00e1s seguro por d\u00f3nde empezar con la creaci\u00f3n de contenido, aqu\u00ed te dejamos algunas ideas:<\/p>\n<ul>\n<li>Art\u00edculos sobre temas jur\u00eddicos y cambios que afectan a tus clientes<\/li>\n<li>Series de podcasts o videos<\/li>\n<li>Webinarios<\/li>\n<li>Eventos en persona y oportunidades para dar charlas<\/li>\n<li>Art\u00edculos de conciencia de marca (noticias del despacho, destacando a individuos y \u00e1reas de pr\u00e1ctica): dependiendo de c\u00f3mo se ejecuten, pueden ser interesantes y hacer que la firma destaque, o acabar siendo una pieza vac\u00eda que nadie necesita.<\/li>\n<\/ul>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb4&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top_small=\u00bb40px\u00bb margin_top=\u00bb50px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243; font_size=\u00bb30px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb]<\/p>\n<p>2. Presencia online<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb line_height=\u00bb1.6&#8243; text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>Estar presente en el espacio virtual es crucial y est\u00e1 estrechamente relacionado con la creaci\u00f3n de contenido. Se necesita el contenido adecuado para establecer la presencia online. Recuerda que probablemente cualquiera que considera contratar los servicios de tu despacho, primero har\u00e1 una investigaci\u00f3n online. Todos hacemos eso, ya sea para buscar rese\u00f1as de restaurantes o la reputaci\u00f3n de un bufete de abogados. En este sentido, lo mejor ser\u00eda que cuando alguien busca tu bufete, le aparezca todo el contenido m\u00e1s apropiado y representativo.<\/p>\n<p>Los tres pilares principales de la presencia de un despacho en l\u00ednea son:<\/p>\n<ul>\n<li><strong>sitio web<\/strong><\/li>\n<li><strong>perfiles en redes sociales<\/strong><\/li>\n<li><strong>marketing por correo electr\u00f3nico<\/strong><\/li>\n<\/ul>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb3&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb fusion_font_variant_title_font=\u00bb700&#8243; font_size=\u00bb28px\u00bb text_color=\u00bbvar(&#8211;awb-color6)\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top_small=\u00bb30px\u00bb margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>2.1 Sitio web<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]No podemos enfatizar lo suficiente <strong>la importancia de tener un sitio web<\/strong>. Probablemente hayas escuchado esto muchas veces antes, pero no nos cansamos de repetirlo: un sitio web es como la vitrina de una tienda &#8211; es la primera impresi\u00f3n que obtienen los clientes potenciales. A base de esta impresi\u00f3n pueden tomar la decisi\u00f3n si continuar con el proceso y convertirse en clientes, o no.<\/p>\n<p>Es por eso que el sitio web debe ser:<\/p>\n<ul>\n<li><strong>informativo y <\/strong><strong>\u00fatil<\/strong><\/li>\n<li><strong>llamativo<\/strong><\/li>\n<li><strong>intuitivo y f\u00e1cil de navegar<\/strong><\/li>\n<li><strong>reflejando adecuadamente los valores que deseas proyectar al mundo<\/strong><\/li>\n<\/ul>\n<p>Para lograr esto, necesitas un buen dise\u00f1o de experiencia de usuario y una programaci\u00f3n adecuada. Es crucial definir las personas usuarias de tu sitio web, trazar su recorrido como clientes y construir el dise\u00f1o en torno a estos par\u00e1metros. Garantizar una velocidad adecuada y evitar problemas t\u00e9cnicos tambi\u00e9n es esencial.[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb3&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb fusion_font_variant_title_font=\u00bb700&#8243; font_size=\u00bb28px\u00bb text_color=\u00bbvar(&#8211;awb-color6)\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top_small=\u00bb30px\u00bb margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>2.2 Redes sociales<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p>Durante un tiempo, los bufetes de abogados se mostraban algo resistentes a estar en las redes sociales. Y aunque las actitudes han ido cambiando, el uso de redes como parte de las estrategias de marketing y comunicaci\u00f3n de los despachos todav\u00eda est\u00e1 relativamente subdesarrollado en comparaci\u00f3n con otras industrias.<\/p>\n<p>Un bufete de abogados no necesita estar en todos los canales. De hecho, elegir las redes sociales debe estar alineado con los objetivos de desarrollo de negocios. Quieres llegar a tu p\u00fablico objetivo, as\u00ed que debes considerar en qu\u00e9 canales est\u00e1n presentes.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb4&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb fusion_font_variant_title_font=\u00bb700&#8243; font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb20px\u00bb margin_top_mobile=\u00bb20px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243; margin_top_small=\u00bb20px\u00bb]<\/p>\n<p>LinkedIn<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb line_height=\u00bb1.6&#8243; text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">Dicho esto, e independientemente de las particularidades de tu bufete de abogados, <\/span><strong style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">necesitas estar en LinkedIn<\/strong><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">. En primer lugar, porque la mayor\u00eda de tus clientes actuales y potenciales tambi\u00e9n est\u00e1n all\u00ed.<\/span><\/p>\n<p>La segunda raz\u00f3n tiene que ver con la capacidad de tu despacho de ser encontrado en la web.<\/p>\n<p><strong>LinkedIn tiene una alta autoridad de dominio<\/strong>, lo que significa que los motores de b\u00fasqueda como Google indexar\u00e1n resultados de LinkedIn con prioridad. Entonces, si quieres aumentar las posibilidades de ser descubierto, ya sea de forma org\u00e1nica o porque alguien est\u00e1 buscando espec\u00edficamente a tu bufete, necesitas tener una p\u00e1gina de empresa en LinkedIn. <\/p>\n<p>Puedes compartir todo tu contenido all\u00ed, incluso mediante la opci\u00f3n de <strong>Newsletter<\/strong>. B\u00e1sicamente te permite generar un bolet\u00edn informativo completamente dentro de LinkedIn y distribuirlo entre tus suscriptores. Adem\u00e1s de una p\u00e1gina de empresa, es recomendable que los abogados mantengan sus perfiles individuales activos y actualizados, compartan contenido del bufete y desarrollan una red de contactos propia. Que lo hagan de manera regular y coherente puede requerir capacitaci\u00f3n adicional.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb4&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb fusion_font_variant_title_font=\u00bb700&#8243; font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb20px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>Otros<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p>Dependiendo de tu p\u00fablico objetivo, puede resultar \u00fatil estar tambi\u00e9n en <strong>Instagram,<\/strong> <strong>Twitter <b>o TikTok<\/b><\/strong>. Instagram es una gran oportunidad si buscas interactuar con p\u00fablicos m\u00e1s j\u00f3venes y reclutar talento, as\u00ed como si deseas presentar a tu equipo y cultura de manera m\u00e1s accesible. Twitter es genial para compartir art\u00edculos, noticias del bufete y alertas. Si tu despacho genera podcasts y videos, tambi\u00e9n puedes considerar <strong>Spotify<\/strong> y <strong>YouTube<\/strong>.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbclipIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb3&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb fusion_font_variant_title_font=\u00bb700&#8243; font_size=\u00bb28px\u00bb text_color=\u00bbvar(&#8211;awb-color6)\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top_small=\u00bb30px\u00bb margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; animation_delay=\u00bb0&#8243;]<\/p>\n<p>2.3 Email Marketing<\/p>\n<p>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(&#8211;awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(&#8211;awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p>El email marketing sigue siendo una gran herramienta para conectar con la audiencia. En el caso de los despachos jur\u00eddicos, una buena pr\u00e1ctica es el env\u00edo de newsletter, resumiendo publicaciones recientes con enlaces al sitio web. Esto es conveniente para el lector, as\u00ed como para el despacho ya que genera tr\u00e1fico de calidad al sitio web. En los boletines se pueden compartir actualizaciones jur\u00eddicas, noticias del bufete y \u00e9xitos de clientes, actividades pro bono.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bblightSpeedIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb2&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb50px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; margin_top_small=\u00bb40px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb font_size=\u00bb30px\u00bb]3. Optimizaci\u00f3n para motores de b\u00fasqueda[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p>El SEO puede entrar f\u00e1cilmente en el apartado de presencia digital, pero creemos que es tan importante que merece su propio lugar.<\/p>\n<p><strong>El buen SEO puede ayudar a tu bufete de abogados en dos formas principales:<\/strong><\/p>\n<ul>\n<li>Si alguien busca servicios legales en Google, gracias al SEO tu despacho puede aparecer antes que la competencia en los resultados de b\u00fasqueda.<\/li>\n<li>Si alguien busca espec\u00edficamente tu bufete de abogados, los resultados de b\u00fasqueda incluir\u00e1n todo el contenido adecuado (\u00e1reas de pr\u00e1ctica y detalles del equipo, contactos, art\u00edculos, etc.).<\/li>\n<\/ul>\n<p>Centrarse en el SEO significa <strong>auditar tu sitio web y asegurarse de que est\u00e9 optimizado<\/strong>. Esto incluye<\/p>\n<ul>\n<li><strong>Contenido:<\/strong> las palabras clave son fundamentales para aparecer en los resultados de b\u00fasquedas espec\u00edficas.<\/li>\n<li><strong>Metadatos adecuados<\/strong> (etiquetas, encabezados, meta descripciones)<\/li>\n<li><strong>Enlaces internos<\/strong> (enlaces de una p\u00e1gina de tu sitio web a otra)<\/li>\n<li><strong>Backlinks<\/strong> (enlaces de otros sitios web a una p\u00e1gina de tu sitio web)<\/li>\n<li><strong>Perfiles en Google Business y Google Maps<\/strong><\/li>\n<\/ul>\n<p>Puedes encontrar m\u00e1s informaci\u00f3n sobre las buenas pr\u00e1cticas de SEO en nuestra serie de art\u00edculos <a href=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\"><u>\u00bfC\u00f3mo hacer SEO?<\/u><\/a>.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bblightSpeedIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb2&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb50px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; margin_top_small=\u00bb40px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb font_size=\u00bb30px\u00bb]4. Networking[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243; margin_bottom=\u00bb20px\u00bb]<\/p>\n<p>Para muchos bufetes de abogados, el <strong>boca a boca sigue siendo la mejor forma de captar nuevos clientes<\/strong>. Y la clave para conseguir nuevas referencias es el <strong>networking<\/strong>.<\/p>\n<p>Anteriormente, el networking ten\u00eda lugar sobre todo en salas de conferencias, en el contexto de seminarios y otros eventos profesionales. La buena noticia es que, hoy en d\u00eda, el networking tambi\u00e9n tiene lugar en Internet.<\/p>\n<p>En los \u00faltimos a\u00f1os, <strong>LinkedIn<\/strong> se ha convertido en una importante plataforma para que los profesionales del Derecho interact\u00faen entre s\u00ed y se pongan en contacto. Impulsado sobre todo por la pandemia, el networking en el sector jur\u00eddico se ha extendido a\u00fan m\u00e1s al espacio virtual. Hay muchos seminarios web y otros tipos de eventos en l\u00ednea organizados por organizaciones profesionales como la <a href=\"https:\/\/www.ibanet.org\/\" target=\"_blank\" rel=\"noopener\"><u>International Bar Association (IBA)<\/u><\/a>.<\/p>\n<p>Este cambio hacia el espacio virtual ha hecho que todo el proceso de desarrollar y mantener redes de contactos sea mucho m\u00e1s accesible. Hoy en d\u00eda, no s\u00f3lo los socios senior de los grandes bufetes pueden asistir a eventos internacionales y relacionarse con sus colegas. Los abogados junior y el personal de BD y marketing de bufetes peque\u00f1os y medianos tambi\u00e9n pueden formar parte de la conversaci\u00f3n.<\/p>\n<p>Cuando consideres la posibilidad de asistir a eventos, ya sean en l\u00ednea o presenciales, aseg\u00farate de ser proactivo en cuanto a las oportunidades de participar. Asistir est\u00e1 muy bien, pero tener un papel m\u00e1s activo como ponente y abrirse camino como l\u00edder de opini\u00f3n es a\u00fan mejor.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb3&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb30px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; margin_top_small=\u00bb30px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb font_size=\u00bb28px\u00bb text_color=\u00bbvar(&#8211;awb-color6)\u00bb]Comunidades de networking[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">Las <\/span><strong style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">redes de referencia<\/strong><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"> son otra tendencia en alza. Especialmente para las firmas m\u00e1s peque\u00f1as, formar parte de una red con firmas internacionales puede resultar \u00fatil. Sin embargo, se trata de sopesar los pros y los contras y ver c\u00f3mo se alinean tus objetivos empresariales y tu cultura corporativa con los de una red determinada.<\/span><\/p>\n<p><strong>Las asociaciones y colegios de abogados<\/strong> siempre han constituido un buen ecosistema de referencias. Interactuar dentro de la IBA o la <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.aija.org\/\" target=\"_blank\" rel=\"noopener\">AIJA<\/a><\/span>, por ejemplo, puede ser beneficioso, pero tambi\u00e9n requiere recursos. Lo mismo ocurre con las asociaciones profesionales. Lo esencial es <strong>evaluar si las referencias de esas organizaciones aportan m\u00e1s ingresos que costes<\/strong>.<\/p>\n<p>Pensando un poco m\u00e1s all\u00e1, puede merecer la pena <strong>colaborar con organizaciones sin \u00e1nimo de lucro y otras formaciones no comerciales<\/strong>. Adem\u00e1s de hacer trabajo comunitario, estas colaboraciones pueden ayudar a tu despacho a llegar a nuevos p\u00fablicos y a dar a conocer sus servicios de una forma m\u00e1s sutil y menos parecida a las ventas.<\/p>\n<p>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bblightSpeedIn\u00bb display_time=\u00bb1200&#8243; highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9&#8243; highlight_top_margin=\u00bb0&#8243; title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb2&#8243; text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0&#8243; margin_top=\u00bb50px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0&#8243; gradient_end_position=\u00bb100&#8243; gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180&#8243; style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; margin_top_small=\u00bb40px\u00bb fusion_font_variant_title_font=\u00bb700&#8243; fusion_font_family_title_font=\u00bbPoppins\u00bb font_size=\u00bb30px\u00bb]5. Directorios jur\u00eddicos[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3&#8243; line_height=\u00bb1.6&#8243;]<\/p>\n<p>Los directorios jur\u00eddicos no son una herramienta puramente de marketing. Dependen del trabajo general del despacho e implican mucho m\u00e1s que cualquiera de los elementos esenciales de marketing mencionados anteriormente. Sin embargo, dado que los directorios jur\u00eddicos son tan fundamentales para los bufetes de abogados, no podemos dejar de mencionarlos tambi\u00e9n como un pilar del marketing jur\u00eddico.<\/p>\n<p>Consulta nuestros art\u00edculos sobre directorios jur\u00eddicos <span style=\"color: #7c92f3;\"><a style=\"color: #7c92f3;\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/que-son-los-directorios-juridicos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--awb-color8);\"><u>\u00bfQu\u00e9 son los directorios jur\u00eddicos?<\/u><\/span><\/a><\/span><span style=\"color: var(--awb-color8);\">, <a href=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/5-formas-de-mejorar-tus-submissions-para-los-directorios-juridicos\/\"><u>5 formas de mejorar tus submissions para los directorios jur\u00eddicos<\/u><\/a><\/span> <span style=\"color: var(--awb-color8);\">y <\/span><span style=\"color: #7c92f3;\"><a style=\"color: #7c92f3;\" href=\"https:\/\/allucinant.com\/insights\/legal-marketing\/the-new-chambers-profile-platform\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--awb-color8);\"><u>The New Chambers Profile Platform<\/u><\/span><\/a><\/span>, para saber m\u00e1s.<\/p>\n<p>[\/fusion_text][fusion_separator style_type=\u00bbsingle|dotted\u00bb flex_grow=\u00bb0&#8243; height=\u00bb20&#8243; alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb top_margin=\u00bb40px\u00bb sep_color=\u00bbvar(&#8211;awb-color8)\u00bb \/][fusion_faq filters=\u00bbno\u00bb number_posts=\u00bb1&#8243; orderby=\u00bbdate\u00bb order=\u00bbDESC\u00bb title_tag=\u00bbh4&#8243; icon_size=\u00bb16&#8243; hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb inactive_icon=\u00bbfa-plus fas\u00bb divider_line=\u00bbno\u00bb icon_color=\u00bbvar(&#8211;awb-color8)\u00bb icon_boxed_mode=\u00bbno\u00bb toggle_hover_accent_color=\u00bbvar(&#8211;awb-color8)\u00bb toggle_active_accent_color=\u00bbvar(&#8211;awb-color8)\u00bb type=\u00bbtoggles\u00bb margin_top=\u00bb0px\u00bb cats_slug=\u00bblegal-marketing-essentials-es\u00bb padding_top=\u00bb20px\u00bb \/][fusion_separator style_type=\u00bbsingle|dotted\u00bb flex_grow=\u00bb0&#8243; height=\u00bb20&#8243; alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb top_margin=\u00bb20px\u00bb sep_color=\u00bbvar(&#8211;awb-color8)\u00bb \/][fusion_button link=\u00bbhttps:\/\/allucinant.com\/es\/servicios\/marketing-juridico\/\u00bb target=\u00bb_self\u00bb alignment=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color=\u00bbrgba(124,146,243,0.08)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180&#8243; border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600&#8243; font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8&#8243; padding_top=\u00bb10px\u00bb padding_right=\u00bb20px\u00bb padding_left=\u00bb20px\u00bb padding_bottom=\u00bb10px\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb30px\u00bb type=\u00bbflat\u00bb bevel_color_hover=\u00bbvar(&#8211;awb-color6)\u00bb bevel_color=\u00bbvar(&#8211;awb-color6)\u00bb border_top=\u00bb1px\u00bb border_right=\u00bb1px\u00bb border_bottom=\u00bb1px\u00bb border_left=\u00bb1px\u00bb hover_transition=\u00bbicon_position\u00bb accent_color=\u00bbvar(&#8211;awb-color8)\u00bb accent_hover_color=\u00bbvar(&#8211;awb-color8)\u00bb border_color=\u00bbvar(&#8211;awb-color8)\u00bb border_hover_color=\u00bbvar(&#8211;awb-color8)\u00bb]Servicios de marketing jur\u00eddico[\/fusion_button][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada despacho de abogados quiere ser el primero que aparece en la mente de los clientes potenciales. \u00bfPero c\u00f3mo se consigue esto? Aqu\u00ed entra en juego el marketing jur\u00eddico &#8211; una manera poderosa de crear conciencia sobre tu despacho y sus capacidades.<\/p>\n<p>El uso consistente de una combinaci\u00f3n de t\u00e9cnicas de marketing jur\u00eddico puede lograr el reconocimiento necesario para que la pr\u00f3xima vez que alguien est\u00e9 buscando servicios jur\u00eddicos, se dirija primero a tu despacho. Y aunque cada bufete de abogados es \u00fanico y requiere un enfoque personalizado, hay 5 b\u00e1sicos del marketing jur\u00eddico que pueden aplicarse de forma universal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3864","post","type-post","status-publish","format-standard","hentry","category-marketing-juridico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 b\u00e1sicos del marketing jur\u00eddico - Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"El uso consistente de los b\u00e1sicos del marketing jur\u00eddico har\u00e1 que tu despacho sea el primero en la mente de los clientes potenciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/5-basicos-del-marketing-juridico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 5 b\u00e1sicos del marketing jur\u00eddico - 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