{"id":4993,"date":"2022-06-15T12:06:51","date_gmt":"2022-06-15T12:06:51","guid":{"rendered":"https:\/\/allucinant.com\/blog\/linkedin-guide-for-law-firms"},"modified":"2024-05-10T10:13:40","modified_gmt":"2024-05-10T10:13:40","slug":"guia-linkedin-despachos-de-abogados","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/","title":{"rendered":"Gu\u00eda de LinkedIn para despachos de abogados"},"content":{"rendered":"

[fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbyes\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb margin_bottom=\u00bb60px\u00bb padding_top=\u00bb5%\u00bb padding_bottom=\u00bb0%\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_image=\u00bbhttps:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/legal-marketing-blog-post.png\u00bb background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb pattern_bg=\u00bbnone\u00bb pattern_bg_style=\u00bbdefault\u00bb pattern_bg_opacity=\u00bb100″ pattern_bg_blend_mode=\u00bbnormal\u00bb mask_bg=\u00bbnone\u00bb mask_bg_style=\u00bbdefault\u00bb mask_bg_opacity=\u00bb100″ mask_bg_transform=\u00bbleft\u00bb mask_bg_blend_mode=\u00bbnormal\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_transition_offset=\u00bb0″ scroll_offset=\u00bb0″ animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ padding_top_small=\u00bb50px\u00bb padding_bottom_small=\u00bb10px\u00bb border_sizes_top=\u00bb1px\u00bb border_sizes_bottom=\u00bb1px\u00bb border_color=\u00bbvar(–awb-color8)\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ hover_type=\u00bbnone\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb spacing_left_medium=\u00bb6%\u00bb spacing_right_medium=\u00bb6%\u00bb spacing_left=\u00bb16%\u00bb spacing_right=\u00bb16%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_breadcrumbs prefix=\u00bbBlog\u00bb show_categories=\u00bbyes\u00bb post_type_archive=\u00bbno\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb alignment=\u00bbcenter\u00bb text_color=\u00bbvar(–awb-color8)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ font_size=\u00bb12px\u00bb margin_bottom=\u00bb20px\u00bb \/][fusion_title title_type=\u00bbtext\u00bb marquee_direction=\u00bbleft\u00bb marquee_speed=\u00bb15000″ rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbcenter\u00bb size=\u00bb1″ font_size=\u00bb36px\u00bb line_height=\u00bb1.4″ text_color=\u00bbvar(–awb-color8)\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ text_stroke=\u00bbno\u00bb text_stroke_size=\u00bb1″ text_overflow=\u00bbnone\u00bb margin_top_medium=\u00bb60px\u00bb margin_top_small=\u00bb40px\u00bb margin_top=\u00bb40px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ sep_color=\u00bbvar(–awb-color8)\u00bb]Gu\u00eda de LinkedIn para despachos de abogados[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb font_size=\u00bb12px\u00bb text_color=\u00bbvar(–awb-color8)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]<\/p>\n

15 junio 2022<\/p>\n

[\/fusion_text][fusion_button target=\u00bb_self\u00bb alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_bottom_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180″ border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600″ font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbrubberBand\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb1.0″ padding_top=\u00bb10px\u00bb padding_right=\u00bb20px\u00bb padding_left=\u00bb20px\u00bb padding_bottom=\u00bb10px\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb30px\u00bb type=\u00bbflat\u00bb bevel_color_hover=\u00bbvar(–awb-color6)\u00bb bevel_color=\u00bbvar(–awb-color6)\u00bb border_top=\u00bb1px\u00bb hover_transition=\u00bbicon_position\u00bb accent_color=\u00bbvar(–awb-color8)\u00bb accent_hover_color=\u00bbvar(–awb-color8)\u00bb border_color=\u00bbvar(–awb-color8)\u00bb border_hover_color=\u00bbvar(–awb-color8)\u00bb border_right=\u00bb1px\u00bb border_left=\u00bb1px\u00bb border_bottom=\u00bb1px\u00bb animation_delay=\u00bb0.9″ link=\u00bbhttps:\/\/allucinant.com\/es\/servicios\/marketing-juridico\/\u00bb]Servicios de marketing jur\u00eddico[\/fusion_button][fusion_sharing social_share_links=\u00bbfacebook,twitter,linkedin,whatsapp,email\u00bb layout_small=\u00bbstacked\u00bb layout=\u00bbstacked\u00bb tagline_visibility=\u00bbhide\u00bb tagline_size=\u00bbdiv\u00bb tagline=\u00bbSHARE\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb border_color=\u00bb#cccccc\u00bb stacked_align_small=\u00bbcenter\u00bb stacked_align=\u00bbflex-start\u00bb alignment_small=\u00bbcenter\u00bb alignment=\u00bbcenter\u00bb tagline_placement=\u00bbafter\u00bb separator_border_sizes=\u00bb0″ separator_border_color=\u00bb#cccccc\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.6″ animation_delay=\u00bb0″ fusion_font_variant_tagline_font=\u00bb600″ fusion_font_family_tagline_font=\u00bbPoppins\u00bb tagline_font_size=\u00bb14px\u00bb tagline_color=\u00bbvar(–awb-color1)\u00bb color_type=\u00bbcustom\u00bb icon_colors=\u00bbblack\u00bb backgroundcolor=\u00bbrgba(255,255,255,0)\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb10px\u00bb animation_type=\u00bbfade\u00bb \/][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container][fusion_builder_container type=\u00bbflex\u00bb hundred_percent=\u00bbno\u00bb hundred_percent_height=\u00bbno\u00bb hundred_percent_height_scroll=\u00bbno\u00bb align_content=\u00bbstretch\u00bb flex_align_items=\u00bbflex-start\u00bb flex_justify_content=\u00bbflex-start\u00bb hundred_percent_height_center_content=\u00bbyes\u00bb equal_height_columns=\u00bbno\u00bb container_tag=\u00bbdiv\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb status=\u00bbpublished\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb100px\u00bb padding_top=\u00bb0px\u00bb padding_bottom=\u00bb0px\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_position=\u00bbcenter center\u00bb background_repeat=\u00bbno-repeat\u00bb fade=\u00bbno\u00bb background_parallax=\u00bbnone\u00bb enable_mobile=\u00bbno\u00bb parallax_speed=\u00bb0.3″ background_blend_mode=\u00bbnone\u00bb video_aspect_ratio=\u00bb16:9″ video_loop=\u00bbyes\u00bb video_mute=\u00bbyes\u00bb absolute=\u00bboff\u00bb absolute_devices=\u00bbsmall,medium,large\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_transition_offset=\u00bb0″ scroll_offset=\u00bb0″ animation_direction=\u00bbup\u00bb animation_speed=\u00bb1.0″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_type=\u00bbfade\u00bb admin_toggled=\u00bbno\u00bb link_hover_color=\u00bbvar(–awb-color6)\u00bb padding_left=\u00bb53px\u00bb][fusion_builder_row][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ hover_type=\u00bbnone\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb animation_type=\u00bbfade\u00bb spacing_left=\u00bb20%\u00bb spacing_right=\u00bb20%\u00bb spacing_left_medium=\u00bb10%\u00bb spacing_right_medium=\u00bb10%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_bottom=\u00bb40px\u00bb fusion_font_family_text_font=\u00bbRoboto\u00bb fusion_font_variant_text_font=\u00bb300italic\u00bb line_height=\u00bb1.6″ text_transform=\u00bbvar(–awb-typography4-text-transform)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]Tanto los despachos de abogados peque\u00f1os y medianos, como los grandes, incluyen ya las redes sociales como componente imprescindible de sus estrategias de comunicaci\u00f3n. Y aunque no es necesario estar presente en cada canal, LinkedIn s\u00ed que es un MUST.<\/span><\/p>\n

Hay muchas razones para ello, pero la m\u00e1s importante es que todos tus clientes potenciales y existentes tambi\u00e9n est\u00e1n all\u00ed. Esto convierte a LinkedIn en un espacio premium para interactuar directamente con tu p\u00fablico objetivo y distinguir un despacho de sus competidores.<\/span><\/p>\n

Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las ventajas de las p\u00e1ginas de empresa y las p\u00e1ginas showcase, as\u00ed como sobre la importancia del contenido y de la interacci\u00f3n.<\/span>[\/fusion_text][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_2″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb column_tag=\u00bbdiv\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ spacing_left=\u00bb20%\u00bb spacing_right=\u00bb35%\u00bb hover_type=\u00bbnone\u00bb border_sizes_top=\u00bb1px\u00bb border_sizes_right=\u00bb1px\u00bb border_sizes_bottom=\u00bb1px\u00bb border_sizes_left=\u00bb1px\u00bb border_color=\u00bbvar(–awb-color6)\u00bb border_style=\u00bbsolid\u00bb border_radius_top_left=\u00bb20px\u00bb border_radius_top_right=\u00bb20px\u00bb border_radius_bottom_right=\u00bb20px\u00bb border_radius_bottom_left=\u00bb20px\u00bb box_shadow=\u00bbyes\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb2″ z_index_subgroup=\u00bbregular\u00bb background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_color=\u00bbvar(–awb-color1)\u00bb lazy_load=\u00bbnone\u00bb background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb sticky=\u00bboff\u00bb sticky_devices=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb absolute=\u00bboff\u00bb filter_type=\u00bbregular\u00bb filter_hover_element=\u00bbself\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ transform_type=\u00bbregular\u00bb transform_hover_element=\u00bbself\u00bb transform_scale_x=\u00bb1″ transform_scale_y=\u00bb1″ transform_translate_x=\u00bb0″ transform_translate_y=\u00bb0″ transform_rotate=\u00bb0″ transform_skew_x=\u00bb0″ transform_skew_y=\u00bb0″ transform_scale_x_hover=\u00bb1″ transform_scale_y_hover=\u00bb1″ transform_translate_x_hover=\u00bb0″ transform_translate_y_hover=\u00bb0″ transform_rotate_hover=\u00bb0″ transform_skew_x_hover=\u00bb0″ transform_skew_y_hover=\u00bb0″ transition_duration=\u00bb300″ transition_easing=\u00bbease\u00bb animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ animation_delay=\u00bb0″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb spacing_right_medium=\u00bb35%\u00bb type_medium=\u00bb1_1″ spacing_left_medium=\u00bb10%\u00bb box_shadow_vertical=\u00bb3px\u00bb box_shadow_horizontal=\u00bb7px\u00bb box_shadow_color=\u00bbvar(–awb-color6)\u00bb spacing_right_small=\u00bb5%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb30px\u00bb margin_left=\u00bb20px\u00bb fusion_font_family_text_font=\u00bbPoppins\u00bb fusion_font_variant_text_font=\u00bb700″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ font_size=\u00bb24px\u00bb]<\/p>\n

Tabla de contenidos<\/p>\n

[\/fusion_text][fusion_table_of_contents allowed_heading_tags=\u00bbh2,h3″ limit_container=\u00bball\u00bb hide_hidden_titles=\u00bbyes\u00bb highlight_current_heading=\u00bbyes\u00bb enable_cache=\u00bbyes\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb counter_type=\u00bbnone\u00bb icon=\u00bbfa-flag fas\u00bb counter_separator=\u00bbdot\u00bb item_text_overflow=\u00bbno\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″ fusion_font_variant_item_font=\u00bb400″ fusion_font_family_item_font=\u00bbRoboto\u00bb item_font_size=\u00bb18px\u00bb item_line_height=\u00bb1.6″ margin_bottom=\u00bb30px\u00bb item_color_hover=\u00bbvar(–awb-color6)\u00bb item_highlighted_color=\u00bbvar(–awb-color8)\u00bb item_hover_highlighted_color=\u00bbvar(–awb-color8)\u00bb ignore_headings_by_words=\u00bbrelacionados\u00bb item_highlighted_bg_color=\u00bbvar(–awb-color1)\u00bb item_hover_highlighted_bg_color=\u00bbvar(–awb-color1)\u00bb margin_left=\u00bb30px\u00bb \/][\/fusion_builder_column][fusion_builder_column type=\u00bb1_1″ type=\u00bb1_1″ layout=\u00bb1_1″ align_self=\u00bbauto\u00bb content_layout=\u00bbcolumn\u00bb align_content=\u00bbflex-start\u00bb valign_content=\u00bbflex-start\u00bb content_wrap=\u00bbwrap\u00bb center_content=\u00bbno\u00bb target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb order_medium=\u00bb0″ order_small=\u00bb0″ hover_type=\u00bbnone\u00bb border_style=\u00bbsolid\u00bb box_shadow=\u00bbno\u00bb box_shadow_blur=\u00bb0″ box_shadow_spread=\u00bb0″ background_type=\u00bbsingle\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ background_position=\u00bbleft top\u00bb background_repeat=\u00bbno-repeat\u00bb background_blend_mode=\u00bbnone\u00bb filter_type=\u00bbregular\u00bb filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″ animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ last=\u00bbtrue\u00bb border_position=\u00bball\u00bb first=\u00bbtrue\u00bb animation_type=\u00bbfade\u00bb spacing_left=\u00bb20%\u00bb spacing_right=\u00bb20%\u00bb spacing_left_medium=\u00bb10%\u00bb spacing_right_medium=\u00bb10%\u00bb min_height=\u00bb\u00bb link=\u00bb\u00bb][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb id=\u00bbcompany\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]<\/p>\n

1. P\u00e1gina de empresa<\/b><\/p>\n

[\/fusion_title][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb3″ font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb10px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]<\/p>\n

Creaci\u00f3n<\/span><\/p>\n

[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ line_height=\u00bb1.6″]<\/p>\n

Si tu despacho est\u00e1 empezando con LinkedIn, lo primero es crear una p\u00e1gina de empresa. Se puede hacer desde el men\u00fa <\/i>en la esquina superior derecha, despu\u00e9s de lo cual LinkedIn pedir\u00e1 que completes los datos de tu despacho. Es un proceso f\u00e1cil y sencillo, pero si necesitas ayuda siempre puedes consultar los <\/span>LinkedIn guidelines<\/u><\/span><\/b><\/a><\/span><\/span> y las <\/span>mejores pr\u00e1cticas<\/u><\/b><\/span><\/a><\/span><\/span>.<\/span><\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb3″ font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb40px\u00bb margin_bottom=\u00bb10px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Adaptar<\/span>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbRoboto\u00bb fusion_font_variant_text_font=\u00bb300″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb10px\u00bb line_height=\u00bb1.6″]Aseg\u00farate de incluir un logotipo<\/strong> e imagen de portada<\/strong> con buena resoluci\u00f3n, as\u00ed como un tagline<\/strong> que transmita las caracter\u00edsticas m\u00e1s importantes de tu despacho en 120 caracteres (ese es el l\u00edmite).<\/p>\n

El campo ‘<\/strong>Acerca de’<\/strong> es donde puedes compartir informaci\u00f3n m\u00e1s detallada sobre el despacho. A\u00fan as\u00ed te recomendamos que lo mantengas breve y al punto, ya que los usuarios tienen poco tiempo para revisar descripciones extensas. La mayor\u00eda de ellos solo escanear\u00e1n el texto en busca de palabras clave.<\/p>\n

Utiliza p\u00e1rrafos cortos, vi\u00f1etas u otros s\u00edmbolos<\/strong> para resaltar los servicios que brinda el despacho y por qu\u00e9 los usuarios deber\u00edan elegirlo. Por ahora LinkedIn no tiene opciones de formatear, y te aconsejamos que no utilices sitios web externos para hacer que el texto aparezca en bold, cursiva<\/strong>, etc. Conoce m\u00e1s sobre por qu\u00e9 no se deben usar fuentes \u00abfancy\u00bb en LinkedIn y otras redes sociales<\/u><\/b><\/span><\/a><\/span>.<\/p>\n

No te olvides de incluir un Action button<\/strong>, donde puedes elegir entre Contactarnos<\/i>, Obtener m\u00e1s informaci\u00f3n<\/i>, Registrarse<\/i>, Suscribirse<\/i> y Visitar el sitio web<\/i>. Nuestro consejo es apostar por el bot\u00f3n Visitar el sitio web<\/i>, ya que esto les dar\u00eda a los usuarios la oportunidad de explorar m\u00e1s sobre el despacho, al mismo tiempo que generar tr\u00e1fico a tu sitio web.[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb3″ font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb40px\u00bb margin_bottom=\u00bb10px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Beneficios<\/span>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb10px\u00bb line_height=\u00bb1.6″]<\/p>\n

Hay muchos beneficios adicionales de tener una p\u00e1gina de empresa, como por ejemplo la oportunidad de publicar eventos y puestos de trabajo, promocionar posts e invitar a conexiones a seguirla.<\/p>\n

Una opci\u00f3n que encontramos especialmente interesante es el formulario de generaci\u00f3n de leads<\/strong>. Su prop\u00f3sito es recopilar leads directamente en la p\u00e1gina de empresa. Cuando creas el formulario, puedes elegir entre diferentes botones de CTA (llamada a la acci\u00f3n), entre los cuales el m\u00e1s flexible es Comenzar<\/i>.<\/p>\n

Los usuarios pueden hacer clic en \u00e9l y dejar sus datos de contacto de acuerdo con la Pol\u00edtica de privacidad del despacho (hay opci\u00f3n para vincularla).<\/p>\n

Una vez que hayas terminado con los aspectos t\u00e9cnicos, lo m\u00e1s importante es mantener actualizada la p\u00e1gina de empresa en cuanto a informaci\u00f3n sobre el despacho, y activa en cuanto a contenido<\/strong>.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ id=\u00bbshowcase\u00bb]2. P\u00e1ginas Showcase<\/b>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb30px\u00bb line_height=\u00bb1.6″]<\/p>\n

Las p\u00e1ginas Showcase se pueden usar para destacar alg\u00fan producto o servicio espec\u00edfico<\/strong>.<\/p>\n

Por ejemplo, si tu despacho es full-service, pero \u00faltimamente ha estado especialmente activo en el sector tecnol\u00f3gico, siguiendo y comentando los cambios jur\u00eddicos y regulatorios constantes, puede ser buena idea crear una p\u00e1gina Showcase para reflejar el enfoque<\/strong> en este sector.<\/p>\n

Ah\u00ed se pueden compartir art\u00edculos, videos, alertas, posts de thought leadership, predicciones y otros, as\u00ed como se puede presentar el equipo dedicado a esta \u00e1rea de pr\u00e1ctica. De esta manera, los clientes existentes y potenciales que solo est\u00e1n interesados en este sector pueden seguir y participar en una p\u00e1gina dedicada en lugar de desplazarse por todo el contenido en la p\u00e1gina principal del despacho.<\/p>\n

Todo lo compartido en la p\u00e1gina Showcase se puede compartir en la p\u00e1gina de empresa, y as\u00ed asegurarse de que en la p\u00e1gina de empresa no falte ning\u00fan contenido.<\/p>\n

Pero tener una p\u00e1gina Showcase para una pr\u00e1ctica espec\u00edfica, sector o servicio, y segmentar tu contenido, puede ser muy valioso para tus clientes<\/strong>, ya que los mantiene informados sobre las cosas que realmente les importan, sin la carga innecesaria de contenido irrelevante.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ id=\u00bbcontent\u00bb]3. Contenido<\/b>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb30px\u00bb line_height=\u00bb1.6″]Para los bufetes de abogados, la actividad en LinkedIn debe centrarse en compartir contenido. Hay dos razones principales para ello:<\/p>\n

\u2022 El contenido a\u00f1ade valor para los clientes existentes y potenciales.<\/strong><\/p>\n

\u2022 El contenido es una forma efectiva de demostrar experiencia y conocimiento.<\/strong><\/p>\n

Ambos son una gran ventaja competitiva y pueden marcar la diferencia cuando un cliente potencial decide contratar un bufete u otro.<\/p>\n

Sin embargo, esto solo es verdad si el contenido se crea con el prop\u00f3sito de ayudar, informar y educar<\/strong>. Esto significa poner a tus clientes en el centro de cada art\u00edculo, video, podcast o webinar.[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb3″ font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb40px\u00bb margin_bottom=\u00bb10px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]\u00bfQu\u00e9 tipo de contenido?<\/span>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb10px\u00bb line_height=\u00bb1.6″]El tipo exacto de contenido que se puede compartir en LinkedIn depende de cada despacho individual, pero los siguientes pilares de contenido pueden aplicarse casi de forma universal:<\/p>\n

\u2022 Art\u00edculos y otros formatos que analizan temas legales, desarrollos y jurisprudencia.<\/strong><\/p>\n

\u2022 Novedades, incluyendo alertas (cambios legislativos y regulatorios) y noticias del despacho (transacciones y casos completados, eventos, webinars).<\/strong><\/p>\n

\u2022 Cualquier tipo de contenido dirigido a conocer mejor el despacho (destacando a individuos, nuevos miembros del equipo, trabajo pro bono y colaboraciones).<\/strong><\/p>\n

[\/fusion_text][fusion_imageframe image_id=\u00bb4969″ custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbcenter\u00bb blur=\u00bb0″ hover_type=\u00bbzoomin\u00bb caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/content-pillars-for-law-firms-1-e1655292857384.png[\/fusion_imageframe][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ line_height=\u00bb1.6″]<\/p>\n

La combinaci\u00f3n de estos tres pilares, con un enfoque m\u00e1s fuerte en el primero, puede convertir el feed de LinkedIn de tu despacho en una fuente de informaci\u00f3n valiosa<\/strong>, tanto en t\u00e9rminos de las necesidades comerciales de tus clientes como para mantener contacto con tu red.<\/p>\n

Estar presente y compartir thought leadership, conocimientos y perspectiva tambi\u00e9n demuestra que el despacho est\u00e1 avanzando y al tanto de las tendencias de su campo<\/strong>. Todo esto contribuye a distinguirlo entre sus competidores.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb3″ font_size=\u00bb25px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb40px\u00bb margin_bottom=\u00bb10px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Buenas pr\u00e1cticas<\/span>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb10px\u00bb line_height=\u00bb1.6″]Algunas buenas pr\u00e1cticas en cuanto a compartir contenido en LinkedIn incluyen:<\/p>\n

\u2022 Mantener las descripciones de las publicaciones cortas y al punto:<\/strong> solo comparte la idea principal del art\u00edculo, podcast u otro contenido que est\u00e9s compartiendo.<\/p>\n

\u2022 Usar llamadas a la acci\u00f3n (CTA)<\/strong> (por ejemplo: visita nuestra p\u00e1gina web para leer el art\u00edculo completo, haz clic aqu\u00ed para registrarte, d\u00e9janos un comentario o mensaje si tienes alguna pregunta, etc.)<\/p>\n

\u2022 Usar im\u00e1genes<\/strong><\/p>\n

Las im\u00e1genes pueden ayudar a llamar m\u00e1s atenci\u00f3n hacia tu publicaci\u00f3n. Recuerda que todos navegamos por nuestros feeds y no nos detenemos a leer cada publicaci\u00f3n que aparece. Existe una gran posibilidad de que se pierda contenido valioso simplemente porque la publicaci\u00f3n no fue lo suficientemente atractiva visualmente.<\/p>\n

Por lo tanto, nuestro consejo es, en primer lugar, nunca publicar nada que contenga solo texto<\/strong> y, en segundo lugar, crear diferentes plantillas<\/strong> para diferentes ocasiones (una plantilla de imagen\/pdf para art\u00edculos, una plantilla de imagen para noticias, etc.).<\/p>\n

Incluso cuando compartas un enlace a tu sitio web y se muestre autom\u00e1ticamente un preview, recuerda que puedes cambiarlo por una imagen personalizada de tu selecci\u00f3n de plantillas.<\/p>\n

Si est\u00e1s buscando un software de dise\u00f1o f\u00e1cil, Canva<\/u><\/b><\/a> es uno de los favoritos de muchas empresas. Tiene una versi\u00f3n gratuita y una de pago y ofrece una gran selecci\u00f3n de diferentes plantillas que puedes personalizar para hacerlas m\u00e1s originales.<\/p>\n

\u2022 Nunca compartir un enlace sin ninguna descripci\u00f3n adicional<\/strong> (independientemente de si es un enlace a tu sitio web, a una publicaci\u00f3n de LinkedIn recompartida o a cualquier otra cosa).<\/p>\n

\u2022 Variar entre formatos<\/strong> (im\u00e1genes, documentos, v\u00eddeos).<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ id=\u00bbnewsletter\u00bb]4. LinkedIn Newsletter<\/b>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb30px\u00bb line_height=\u00bb1.6″]El Newsletter de LinkedIn es una opci\u00f3n relativamente nueva para las empresas, pero probablemente la m\u00e1s \u00fatil<\/strong> que la plataforma haya introducido en los \u00faltimos tiempos.<\/p>\n

El marketing por correo electr\u00f3nico puede llegar a consumir bastante tiempo, incluso con todas las automatizaciones y sistemas disponibles. Aun as\u00ed, se trata de recopilar contactos, segmentarlos, personalizar plantillas y dem\u00e1s. LinkedIn te ofrece una mejor oportunidad, sin tanto gasto de tiempo.<\/p>\n

No estamos sugiriendo que renuncies al email marketing, ya que sigue siendo una manera excelente de mantener la conexi\u00f3n con clientes existentes y potenciales. Pero s\u00ed te recomendamos que aproveches el Newsletter de LinkedIn lo antes posible.<\/p>\n

Te permite compartir tu contenido regularmente<\/strong>, publicando art\u00edculos con la frecuencia que elijas. Los suscriptores reciben una notificaci\u00f3n push y un correo electr\u00f3nico despu\u00e9s de cada nueva edici\u00f3n de tu newsletter.<\/p>\n

Puedes reunir una compilaci\u00f3n de algunos o todos tus posts de la semana\/mes pasado y dar a tus lectores otra oportunidad para revisar tu contenido en caso de que se lo hayan perdido. Para obtener instrucciones detalladas sobre c\u00f3mo crear y actualizar tu newsletter en LinkedIn, puedes consultar su help page<\/u><\/b><\/span><\/a><\/span><\/span>.<\/span>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ id=\u00bbengagement\u00bb]5. Interacci\u00f3n<\/b>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb30px\u00bb line_height=\u00bb1.6″]<\/p>\n

Una funci\u00f3n primordial de las redes sociales es interactuar con el p\u00fablico<\/strong>. Como primer paso hacia una interacci\u00f3n m\u00e1s efectiva, recuerda siempre responder a los comentarios<\/strong>. Independientemente de si se trata de una pregunta directa, un simple comentario \u00abBuen trabajo\u00bb<\/em> o incluso una observaci\u00f3n negativa, tu respuesta es necesaria.<\/p>\n

Los comentarios, junto con el compartir, son la forma definitiva de interactuar en las redes sociales (s\u00ed, mucho m\u00e1s que los \u00abMe gusta\u00bb<\/em>) y es esencial interactuar con ellos para mantener la conversaci\u00f3n en marcha y hacer saber a tu p\u00fablico que se les presta la atenci\u00f3n debida.<\/p>\n

Para llevar las cosas al siguiente nivel, se puede fomentar la interacci\u00f3n llamando a los seguidores y otros usuarios a alguna forma de acci\u00f3n. Siempre desde la p\u00e1gina de empresa, p\u00eddeles que compartan sus pensamientos sobre alg\u00fan tema en concreto o que hagan preguntas si tienen alguna duda.<\/p>\n

Las encuestas son otra excelente manera de impulsar la interacci\u00f3n<\/strong>, y tambi\u00e9n de obtener ideas importantes sobre tu p\u00fablico. Por ejemplo, puedes compartir una encuesta preguntando a los seguidores del despacho si les gustar\u00eda saber m\u00e1s sobre las tendencias en la ley de impuestos, o si prefieren aprender sobre temas legales en un formato escrito o de video.<\/p>\n

En conclusi\u00f3n, todo se trata de mostrar que realmente est\u00e1s escuchando a tu p\u00fablico<\/strong> y considerando sus necesidades y preferencias a la hora de crear el contenido del despacho.<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb30px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ id=\u00bbtraining\u00bb]6. Capacitaci\u00f3n<\/b>[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ margin_top=\u00bb30px\u00bb line_height=\u00bb1.6″]<\/p>\n

Los miembros del equipo de tu despacho son los principales embajadores de la marca<\/strong>. En este sentido, lo que cada uno de ellos hace en LinkedIn es tan importante como la forma en que se administra la p\u00e1gina de empresa.<\/p>\n

Para asegurarte de que todos est\u00e9n al tanto de las formas \u00f3ptimas de utilizar LinkedIn, puedes organizar una capacitaci\u00f3n interna.<\/p>\n

Los expertos en marketing internos o una agencia externa pueden asistir a los abogados en aprender m\u00e1s sobre las mejores pr\u00e1cticas, las formas de hacer crecer sus redes y de interactuar de manera m\u00e1s activa con la p\u00e1gina del despacho (por ejemplo, compartiendo el contenido). De esta manera, se puede aumentar sustancialmente el alcance del despacho en LinkedIn y sacar m\u00e1s provecho de las conexiones de todos los miembros del equipo.<\/p>\n

[\/fusion_text][fusion_separator style_type=\u00bbsingle|dotted\u00bb flex_grow=\u00bb0″ height=\u00bb20″ alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb top_margin=\u00bb40px\u00bb sep_color=\u00bbvar(–awb-color8)\u00bb \/][fusion_button link=\u00bbhttps:\/\/allucinant.com\/es\/servicios\/marketing-juridico\/\u00bb target=\u00bb_self\u00bb alignment=\u00bbleft\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color=\u00bbrgba(124,146,243,0.08)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180″ border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600″ font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbfade\u00bb animation_direction=\u00bbup\u00bb animation_speed=\u00bb0.8″ padding_top=\u00bb10px\u00bb padding_right=\u00bb20px\u00bb padding_left=\u00bb20px\u00bb padding_bottom=\u00bb10px\u00bb margin_bottom=\u00bb0px\u00bb margin_top=\u00bb30px\u00bb type=\u00bbflat\u00bb bevel_color_hover=\u00bbvar(–awb-color6)\u00bb bevel_color=\u00bbvar(–awb-color6)\u00bb border_top=\u00bb1px\u00bb border_right=\u00bb1px\u00bb border_bottom=\u00bb1px\u00bb border_left=\u00bb1px\u00bb hover_transition=\u00bbicon_position\u00bb accent_color=\u00bbvar(–awb-color8)\u00bb accent_hover_color=\u00bbvar(–awb-color8)\u00bb border_color=\u00bbvar(–awb-color8)\u00bb border_hover_color=\u00bbvar(–awb-color8)\u00bb]Servicios de marketing jur\u00eddico[\/fusion_button][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

Tanto los despachos de abogados peque\u00f1os y medianos, como los grandes, incluyen ya las redes sociales como componente imprescindible en sus estrategias de comunicaci\u00f3n. Y aunque no es necesario estar presente en cada canal, LinkedIn s\u00ed que es un MUST.<\/p>\n

Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las ventajas de las p\u00e1ginas de empresa y las p\u00e1ginas showcase, as\u00ed como sobre la importancia del contenido y de la interacci\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-4993","post","type-post","status-publish","format-standard","hentry","category-marketing-juridico"],"yoast_head":"\nGu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio\" \/>\n<meta property=\"og:description\" content=\"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/\" \/>\n<meta property=\"og:site_name\" content=\"Al\u00b7lucinant Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allucinant.studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T12:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T10:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/allucinant.com\/wp-content\/uploads\/2023\/03\/lgo5-768x706.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Allucinant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allucinant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/\"},\"author\":{\"name\":\"Allucinant\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#\\\/schema\\\/person\\\/677fe6be53ea5e7faf21761b4299c43e\"},\"headline\":\"Gu\u00eda de LinkedIn para despachos de abogados\",\"datePublished\":\"2022-06-15T12:06:51+00:00\",\"dateModified\":\"2024-05-10T10:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/\"},\"wordCount\":5584,\"publisher\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#organization\"},\"articleSection\":[\"Marketing Jur\u00eddico\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/\",\"url\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/\",\"name\":\"Gu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#website\"},\"datePublished\":\"2022-06-15T12:06:51+00:00\",\"dateModified\":\"2024-05-10T10:13:40+00:00\",\"description\":\"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/blog\\\/marketing-juridico\\\/guia-linkedin-despachos-de-abogados\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/allucinant.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/allucinant.com\\\/es\\\/category\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Jur\u00eddico\",\"item\":\"https:\\\/\\\/allucinant.com\\\/es\\\/category\\\/blog\\\/marketing-juridico\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Gu\u00eda de LinkedIn para despachos de abogados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/allucinant.com\\\/es\\\/\",\"name\":\"Al\u00b7lucinant Studio\",\"description\":\"A website presenting the services and expertise of Allucinant Studio\",\"publisher\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#organization\"},\"alternateName\":\"allucinant studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/allucinant.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#organization\",\"name\":\"Al\u00b7lucinant Studio\",\"url\":\"https:\\\/\\\/allucinant.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/allucinant.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/canva-logo.png\",\"contentUrl\":\"https:\\\/\\\/allucinant.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/canva-logo.png\",\"width\":800,\"height\":735,\"caption\":\"Al\u00b7lucinant Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/allucinant.studio\",\"https:\\\/\\\/www.instagram.com\\\/allucinant.studio\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/allucinant-studio\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@allucinant.studio?lang=en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/allucinant.com\\\/es\\\/#\\\/schema\\\/person\\\/677fe6be53ea5e7faf21761b4299c43e\",\"name\":\"Allucinant\",\"sameAs\":[\"http:\\\/\\\/allucinant.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio","description":"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/","og_locale":"es_ES","og_type":"article","og_title":"Gu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio","og_description":"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.","og_url":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/","og_site_name":"Al\u00b7lucinant Studio","article_publisher":"https:\/\/www.facebook.com\/allucinant.studio","article_published_time":"2022-06-15T12:06:51+00:00","article_modified_time":"2024-05-10T10:13:40+00:00","og_image":[{"width":768,"height":706,"url":"https:\/\/allucinant.com\/wp-content\/uploads\/2023\/03\/lgo5-768x706.png","type":"image\/png"}],"author":"Allucinant","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Allucinant","Tiempo de lectura":"12 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/#article","isPartOf":{"@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/"},"author":{"name":"Allucinant","@id":"https:\/\/allucinant.com\/es\/#\/schema\/person\/677fe6be53ea5e7faf21761b4299c43e"},"headline":"Gu\u00eda de LinkedIn para despachos de abogados","datePublished":"2022-06-15T12:06:51+00:00","dateModified":"2024-05-10T10:13:40+00:00","mainEntityOfPage":{"@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/"},"wordCount":5584,"publisher":{"@id":"https:\/\/allucinant.com\/es\/#organization"},"articleSection":["Marketing Jur\u00eddico"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/","url":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/","name":"Gu\u00eda de LinkedIn para despachos de abogados - Al\u00b7lucinant Studio","isPartOf":{"@id":"https:\/\/allucinant.com\/es\/#website"},"datePublished":"2022-06-15T12:06:51+00:00","dateModified":"2024-05-10T10:13:40+00:00","description":"Consulta nuestra gu\u00eda de LinkedIn para despachos de abogados y conoce m\u00e1s sobre las p\u00e1ginas de empresa y la importancia del contenido y de la interacci\u00f3n.","breadcrumb":{"@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/guia-linkedin-despachos-de-abogados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/allucinant.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/allucinant.com\/es\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"Marketing Jur\u00eddico","item":"https:\/\/allucinant.com\/es\/category\/blog\/marketing-juridico\/"},{"@type":"ListItem","position":4,"name":"Gu\u00eda de LinkedIn para despachos de abogados"}]},{"@type":"WebSite","@id":"https:\/\/allucinant.com\/es\/#website","url":"https:\/\/allucinant.com\/es\/","name":"Al\u00b7lucinant Studio","description":"A website presenting the services and expertise of Allucinant Studio","publisher":{"@id":"https:\/\/allucinant.com\/es\/#organization"},"alternateName":"allucinant studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/allucinant.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/allucinant.com\/es\/#organization","name":"Al\u00b7lucinant Studio","url":"https:\/\/allucinant.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/allucinant.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/allucinant.com\/wp-content\/uploads\/2023\/03\/canva-logo.png","contentUrl":"https:\/\/allucinant.com\/wp-content\/uploads\/2023\/03\/canva-logo.png","width":800,"height":735,"caption":"Al\u00b7lucinant Studio"},"image":{"@id":"https:\/\/allucinant.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/allucinant.studio","https:\/\/www.instagram.com\/allucinant.studio\/","https:\/\/www.linkedin.com\/company\/allucinant-studio\/","https:\/\/www.tiktok.com\/@allucinant.studio?lang=en"]},{"@type":"Person","@id":"https:\/\/allucinant.com\/es\/#\/schema\/person\/677fe6be53ea5e7faf21761b4299c43e","name":"Allucinant","sameAs":["http:\/\/allucinant.com"]}]}},"_links":{"self":[{"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/posts\/4993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/comments?post=4993"}],"version-history":[{"count":13,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/posts\/4993\/revisions"}],"predecessor-version":[{"id":16334,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/posts\/4993\/revisions\/16334"}],"wp:attachment":[{"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/media?parent=4993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/categories?post=4993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allucinant.com\/es\/wp-json\/wp\/v2\/tags?post=4993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}