{"id":5119,"date":"2022-06-27T22:47:36","date_gmt":"2022-06-27T22:47:36","guid":{"rendered":"https:\/\/allucinant.com\/blog\/what-are-keywords-and-how-to-choose-the-right-ones"},"modified":"2024-03-03T22:52:30","modified_gmt":"2024-03-03T22:52:30","slug":"que-son-las-palabras-clave-y-como-elegir-las-correctas","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-son-las-palabras-clave-y-como-elegir-las-correctas\/","title":{"rendered":"\u00bfQu\u00e9 son las palabras clave y c\u00f3mo elegir las correctas?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" 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style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.4;\">\u00bfQu\u00e9 son las palabras clave y c\u00f3mo elegir las correctas?<br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">27 junio 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" 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data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"\u00bfQu\u00e9 son las palabras clave y c\u00f3mo elegir las correctas?\" data-description=\"\u00bfQu\u00e9 son las palabras clave y c\u00f3mo elegir las correctas? 27 junio 2022 Servicios de marketing digital   \r\nProbablemente hayas o\u00eddo hablar de las palabras clave, muchas veces en el contexto del marketing digital, los sitios web y las redes sociales. Si te preguntas qu\u00e9 son las\" data-link=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-son-las-palabras-clave-y-como-elegir-las-correctas\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fque-son-las-palabras-clave-y-como-elegir-las-correctas%2F&amp;t=%C2%BFQu%C3%A9%20son%20las%20palabras%20clave%20y%20c%C3%B3mo%20elegir%20las%20correctas%3F\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fque-son-las-palabras-clave-y-como-elegir-las-correctas%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"WhatsApp\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=%C2%BFQu%C3%A9%20son%20las%20palabras%20clave%20y%20c%C3%B3mo%20elegir%20las%20correctas%3F&amp;body=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fque-son-las-palabras-clave-y-como-elegir-las-correctas%2F\" target=\"_self\" title=\"Correo electr\u00f3nico\" aria-label=\"Correo electr\u00f3nico\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color5);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-bottom:40px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:italic;--awb-text-font-weight:300;\"><p><span style=\"font-style: normal;\">Probablemente hayas o\u00eddo hablar de las palabras clave, muchas veces en el contexto del marketing digital, los sitios web y las redes sociales. Si te preguntas <strong>qu\u00e9 son las palabras clave y c\u00f3mo utilizarlas<\/strong> de la mejor manera, sigue leyendo.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px var(--awb-color5);;--awb-border-color:var(--awb-color5);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:33.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;contact|Art\\u00edculos &quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_son_las_palabras_clave\"><span>\u00bfQu\u00e9 son las palabras clave?<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Palabras_clave_de_cola_corta_y_cola_larga\"><span>Palabras clave de cola corta y cola larga<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Por_que_son_importantes_las_palabras_clave\"><span>\u00bfPor qu\u00e9 son importantes las palabras clave?<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Las_palabras_clave_y_las_redes_sociales\"><span>Las palabras clave y las redes sociales<\/span><\/a><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Como_encontrar_las_palabra_clave_adecuadas\"><span>\u00bfC\u00f3mo encontrar las palabra clave adecuadas? <\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Como_usar_las_palabras_clave\"><span>\u00bfC\u00f3mo usar las palabras clave?<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Sitio_web\">Sitio web<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Instagram\">Instagram<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:32px;\" id=\"what\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>\u00bfQu\u00e9 son las palabras clave?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Las palabras clave<\/strong> (tambi\u00e9n conocidas como \u00abfrases clave\u00bb o \u00abconsultas de b\u00fasqueda\u00bb) <strong>son las palabras y frases que las personas escriben en los motores de b\u00fasqueda para encontrar m\u00e1s informaci\u00f3n sobre un tema en concreto<\/strong>.<\/p>\n<p>Son la forma en que los usuarios buscan respuestas en l\u00ednea.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"What are keywords\" title=\"1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/1-e1656370197754.png\" class=\"lazyload img-responsive wp-image-5078\"\/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:60px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>Al definir palabras clave para una p\u00e1gina web espec\u00edfica, le estas explicando a Google (o a cualquier otro motor de b\u00fasqueda) de qu\u00e9 se trata el contenido. Si se eligen las palabras correctas, tu contenido tendr\u00e1 m\u00e1s posibilidades de clasificarse alto en los resultados de b\u00fasqueda y mostrarse al usuario adecuado.<\/p>\n<p>Hay dos cosas importantes que recordar.<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Pueden consistir en <strong>una sola palabra<\/strong> o <strong>en varias<\/strong>. Por ejemplo, la palabra <em>\u00abplanta\u00bb<\/em> es una palabra clave, al igual que la frase larga <em>\u00abc\u00f3mo cuidar la planta ara\u00f1a\u00bb<\/em>.<\/p>\n<p style=\"padding-left: 40px;\">\u2022 Adem\u00e1s de Google y otros motores tradicionales, <strong>cualquier red social tambi\u00e9n puede considerarse un motor de b\u00fasqueda<\/strong>, por lo que las frases clave tambi\u00e9n son importantes en las redes sociales.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:32px;\" id=\"short\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Palabras clave de cola corta y cola larga<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Las frases clave de cola corta<\/strong> contienen un m\u00e1ximo de 3 palabras. Cubren <strong>temas m\u00e1s amplios<\/strong> y <strong>ofrecen un mayor volumen<\/strong> de resultados de b\u00fasqueda y, respectivamente, mayor tr\u00e1fico.<\/p>\n<p>Tambi\u00e9n son <strong>m\u00e1s competitivas<\/strong>, lo que significa que es m\u00e1s dif\u00edcil posicionarse en los resultados de b\u00fasqueda (ya que habr\u00e1 muchos m\u00e1s sitios web indexados para las mismas palabras clave).<\/p>\n<p>Debido a que las frases clave de cola corta son <strong>gen\u00e9ricas<\/strong> y arrojan muchos resultados, no se consideran de alta calidad y pueden generar tasas de rebote m\u00e1s altas (el porcentaje de visitantes que abandonan una p\u00e1gina web sin realizar ninguna acci\u00f3n).<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"keywords example\" title=\"2\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-e1656370965295.png\" class=\"lazyload img-responsive wp-image-5083\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Las palabras clave de cola larga<\/strong> contienen <strong>m\u00e1s de 3 palabras.<\/strong> Tienen un <strong>menor volumen<\/strong> de b\u00fasqueda y por lo tanto son <strong>menos competitivas<\/strong>.<\/p>\n<p>Tambi\u00e9n son <strong>m\u00e1s espec\u00edficas<\/strong> y <strong>dirigidas<\/strong>, lo que significa que, aunque traen menos tr\u00e1fico, es m\u00e1s probable que se conviertan en acci\u00f3n (a diferencia del tr\u00e1fico m\u00e1s grande y sin intenci\u00f3n con las de cola corta).<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-3 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"keywords example 1\" title=\"3\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/3-e1656370991491.png\" class=\"lazyload img-responsive wp-image-5086\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:32px;\" id=\"why\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><b>\u00bfPor qu\u00e9 son importantes las palabras clave?<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-bottom:30px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Las palabras clave son la manera en la que los usuarios buscan y encuetran algo online<\/strong>, ya sea a trav\u00e9s de b\u00fasquedas org\u00e1nicas o campa\u00f1as pagadas.<\/p>\n<p>Para aparecer en los primeros resultados de b\u00fasqueda org\u00e1nica, necesitas una <strong>buena optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/strong>. Para tips sobre <a style=\"color: var(--awb-color6);\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\"><b><u>c\u00f3mo hacer SEO, puedes consultar nuestra serie de art\u00edculos<\/u><\/b><\/a>.<\/p>\n<p>Uno de los pilares del buen SEO es el <strong>contenido<\/strong> y por lo tanto las palabras clave. Si usas las adecuadas, indicas a Google de qu\u00e9 se trata tu contenido y lo relacionas con las consultas de b\u00fasqueda relevantes. Esto es lo que marca la diferencia entre ser encontrado, le\u00eddo e interactuado, y permanecer enterrado en miles de resultados de b\u00fasqueda.<\/p>\n<p>Las frases clave tambi\u00e9n son importantes para las campa\u00f1as publicitarias de Google Ads (los resultados de b\u00fasqueda pagados que aparecen por encima de los org\u00e1nicos). La diferencia aqu\u00ed es que los anunciantes hacen ofertas por palabras espec\u00edficas para aparecer en los primeros resultados de b\u00fasqueda.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-4 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"keywords example 2\" title=\"4\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/4-e1656371020606.png\" class=\"lazyload img-responsive wp-image-5089\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\" id=\"keywordssocial\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #000000;\">Las palabras clave y las redes sociales<\/span><\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Pero la importancia de las frases clave va m\u00e1s all\u00e1 de los motores de b\u00fasqueda tradicionales.<\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"><b>Tambi\u00e9n c<\/b><\/span><strong>ualquier red social  puede considerarse un motor de b\u00fasqueda<\/strong>. Por lo tanto, las frases clave tambi\u00e9n son muy importantes en Instagram, LinkedIn, TikTok y otras redes. Puedes buscar cualquier contenido (incluidas publicaciones, cuentas, lugares, trabajos y m\u00e1s) ingresando consultas en la pesta\u00f1a de b\u00fasqueda de cualquier red social. Esto significa que tu contenido en redes sociales debe basarse en y optimizarse con palabras adecuadas de la misma manera que tu sitio web.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-margin-bottom-small:30px;--awb-font-size:32px;\" id=\"howtofind\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><b>\u00bfC\u00f3mo encontrar las palabra clave adecuadas? <\/b><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Elegir las frases clave correctas puede parecer una tarea f\u00e1cil. Pero debido a que la web es tan competitiva y saturada, las cosas se vuelven un poco m\u00e1s complejas si realmente est\u00e1s buscando atraer clientes potenciales de calidad.<\/p>\n<p>Existen cuatro par\u00e1metros importantes a considerar al elegir las palabras clave correctas:<\/p>\n<p style=\"padding-left: 40px;\">\u2022 <strong>Conteo de palabras<\/strong> (n\u00famero de palabras que componen una frase clave)<\/p>\n<p style=\"padding-left: 40px;\">\u2022 <strong>Volumen de b\u00fasqueda <\/strong>(la cantidad de veces que se busca)<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2022 Competencia<\/strong> (cu\u00e1ntas p\u00e1ginas web utilizan la misma frase clave)<\/p>\n<p style=\"padding-left: 40px;\">\u2022 <strong>Precio<\/strong> (el costo por clic en el caso de Adwords y campa\u00f1as pagadas)<\/p>\n<p>A base de estos par\u00e1metros, <strong>una frase clave de alta calidad ser\u00eda una de cola larga, con un mayor conteo de palabras, menos volumen de b\u00fasqueda y menos competencia<\/strong>. Por ejemplo, en vez de usar la palabra clave m\u00e1s gen\u00e9rica de cola corta \u00ab<em>tel\u00e9fonos m\u00f3viles<\/em>\u00ab, usar\u00edas la m\u00e1s espec\u00edfica de cola larga \u00ab<em>tel\u00e9fonos m\u00f3viles ultra resistentes en Barcelona<\/em>\u00ab.<\/p>\n<p>Pero no basta con adivinar, a\u00fan si es a base de los par\u00e1metros mencionados. Hay muchas herramientas dise\u00f1adas para ayudarte a encontrar las palabras clave correctas. Una de ellas es <span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color); text-decoration-line: underline;\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keyword-surfer\/bafijghppfhdpldihckdcadbcobikaca?hl=en\" target=\"_blank\" rel=\"noopener\"><strong><b style=\"color: var(--awb-color6);\">Keyword Surfer<\/b> <\/strong><\/a><\/span><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">&#8211; extensi\u00f3n gratuita para Chrome que te permite ver vol\u00famenes de b\u00fasqueda, costos por clic, ideas, t\u00e9rminos relacionados y m\u00e1s, directamente en los resultados de b\u00fasqueda de Google.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-5 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"keyword surfer\" title=\"5\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/5-1-e1656371051750.png\" class=\"lazyload img-responsive wp-image-5105\"\/><\/span><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:40px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Otras herramientas populares son <span style=\"text-decoration: underline;\"><a href=\"https:\/\/analytics.moz.com\/pro\/keyword-explorer\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: var(--awb-color6); text-decoration: underline;\">Moz\u2019s Keyword Explorer<\/span><\/b><\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: var(--awb-color6); text-decoration: underline;\">Answer the Public<\/span><\/b><\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: var(--awb-color6); text-decoration: underline;\">Ubersuggest<\/span><\/b><\/a><\/span> y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: var(--awb-color6); text-decoration: underline;\">Semrush<\/span><\/b><\/a><\/span>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Si tu presupuesto es ajustado y no quieres invertir recursos en herramientas de pago, puedes utilizar algunas de las propias funciones de Google:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><b><span style=\"color: var(--awb-color6); text-decoration: underline;\">Google Search Console<\/span><\/b><\/a><\/span><strong>:<\/strong> Te muestra c\u00f3mo los usuarios descubren tu sitio web y c\u00f3mo es su rendimiento en el contexto de consultas de b\u00fasqueda espec\u00edficas (clics e impresiones). Puedes utilizar estos datos para determinar qu\u00e9 p\u00e1ginas tienen un buen ranking y c\u00f3mo mejorar tus palabras clave.<\/p>\n<p style=\"padding-left: 40px;\"><b>Autocompletar: <\/b>\u00bfSabes c\u00f3mo cuando quieres buscar algo en Google, obtienes sugerencias de autocompletado en la barra de b\u00fasqueda? Puedes utilizar estas sugerencias para ver qu\u00e9 otras palabras relacionadas est\u00e1n buscando los usuarios.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-6 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"579\" alt=\"Google autocomplete example\" title=\"6\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-1030x579.png\" class=\"lazyload img-responsive wp-image-5095\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6-1200x675.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/6.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:40px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"padding-left: 40px;\"><b>B\u00fasquedas relacionadas:<\/b> Puedes encontrar esta secci\u00f3n en la parte inferior de la p\u00e1gina de resultados de Google y utilizarla para obtener ideas de farses clave relacionadas.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-7 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"579\" alt=\"Google related searches example\" title=\"8\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-1030x579.png\" class=\"lazyload img-responsive wp-image-5097\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8-1200x675.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/8.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"padding-left: 40px;\"><b>Preguntas de otros usuarios: <\/b>Esta secci\u00f3n te muestra los tipos de preguntas que las personas hacen en relaci\u00f3n a una palabra clave o tema determinado. Puede darte ideas para palabras clave m\u00e1s espec\u00edficas y dirigidas.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-8 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"579\" alt=\"People also ask example\" title=\"7\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-1030x579.png\" class=\"lazyload img-responsive wp-image-5099\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7-1200x675.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/7.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#bb7ccb;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"howtouse\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><b>\u00bfC\u00f3mo usar las palabras clave?<\/b><\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\" id=\"Website\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Sitio web<\/h3><\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Puedes usar palabras clave en varios lugares de tu sitio web, incluso:<\/p>\n<p style=\"padding-left: 40px;\">\u2022 <strong>T\u00edtulos de p\u00e1gina:<\/strong> Un t\u00edtulo de p\u00e1gina aparece como la primera l\u00ednea de un resultado de b\u00fasqueda e indica de qu\u00e9 trata la p\u00e1gina. A menudo, el t\u00edtulo de la p\u00e1gina es el mismo que el nombre de la p\u00e1gina (por ejemplo, Equipo, Sobre nosotros, nombre de una publicaci\u00f3n de blog, etc.).<\/p>\n<p style=\"padding-left: 40px;\">\u2022 <strong>Meta descripciones meta<\/strong>: Esta es la segunda parte de un resultado de b\u00fasqueda. El uso de palabras clave en las meta descripciones puede indicar a los usuarios y a Google cu\u00e1nto de relevante es tu contenido para las consultas de b\u00fasqueda espec\u00edficas.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:30px;--awb-margin-bottom-small:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-9 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"title and metaa description example\" title=\"9\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/9-e1656371081609.png\" class=\"lazyload img-responsive wp-image-5107\"\/><\/span><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"padding-left: 40px;\"><b>\u2022 <\/b><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"><strong>Encabezados y subt\u00edtulos:<\/strong> Al igual que en el t\u00edtulo y en la meta descripci\u00f3n, el uso de frases clave en los encabezados y en los subt\u00edtulos puede ayudar a indicar a Google de qu\u00e9 trata el texto. Los subt\u00edtulos tambi\u00e9n son \u00fatiles para fines de lectura, ya que hacen que el contenido sea f\u00e1cilmente escaneable. Adem\u00e1s, pueden aparecer en los resultados de b\u00fasqueda como parte de un fragmento destacado.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-10 hover-type-zoomin\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"579\" alt=\"headings in snippet example\" title=\"2\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-1030x579.png\" class=\"lazyload img-responsive wp-image-5111\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1-1200x675.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/06\/2-1.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:60px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"padding-left: 40px;\"><strong>\u2022 Contenido:<\/strong> Debido a que es esencial para los rankings en los motores de b\u00fasqueda, el contenido es uno de los lugares m\u00e1s importantes para usar palabras clave. Como regla general, adem\u00e1s del t\u00edtulo y los subt\u00edtulos, intenta usar tu palabra clave en la introducci\u00f3n y al menos en el primer p\u00e1rrafo. Puedes usarlo en todo el texto, pero cuidado con el \u00ab<i>keyword stuffing<\/i>\u00bb &#8211; mencionar tu palabra clave con demasiada frecuencia, como en cada otra oraci\u00f3n. Esto har\u00eda que tu contenido sea dif\u00edcil de leer e incluso podr\u00eda causar penalizaciones de Google. En su lugar, trata de usar sin\u00f3nimos y variaciones, ya que el prop\u00f3sito principal de tu contenido es ser legible y comprensible.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\" id=\"Instagram\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Instagram<\/h3><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Optimizar tu perfil y contenido en Instagram es igual de importante si deseas aparecer en los primeros resultados de b\u00fasqueda dentro de la red. Aseg\u00farate de incluir palabras clave en:<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2022 Tu nombre de usuario, nombre y biograf\u00eda de IG<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2022 Las descripciones de tus publicaciones<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2022 El texto alternativo\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2022 Los hashtags<\/strong><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-animated 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data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende m\u00e1s sobre lo que son las palabras clave, por qu\u00e9 son importantes, c\u00f3mo elegir las correctas y c\u00f3mo usarlas en tu sitio web y en tu cuenta de Instagram.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-5119","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 son las palabras clave y c\u00f3mo elegir las correctas?<\/title>\n<meta name=\"description\" content=\"Te explicamos qu\u00e9 son las palabras clave, por qu\u00e9 son importantes, c\u00f3mo elegir las correctas y c\u00f3mo usarlas en tu sitio web e Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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