{"id":5855,"date":"2022-08-21T13:58:28","date_gmt":"2022-08-21T13:58:28","guid":{"rendered":"https:\/\/allucinant.com\/blog\/how-to-improve-your-law-firms-insights-and-client-alerts"},"modified":"2024-03-03T22:51:45","modified_gmt":"2024-03-03T22:51:45","slug":"como-mejorar-los-posts-y-alertas-de-tu-despacho-de-abogados","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/como-mejorar-los-posts-y-alertas-de-tu-despacho-de-abogados\/","title":{"rendered":"\u00bfC\u00f3mo mejorar los posts y alertas de tu despacho de abogados?"},"content":{"rendered":"

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de tu despacho de abogados?[\/fusion_title][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb font_size=\u00bb12px\u00bb text_color=\u00bbvar(–awb-color8)\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ animation_delay=\u00bb0″]<\/p>\n

21 agosto 2022<\/p>\n

[\/fusion_text][fusion_button target=\u00bb_self\u00bb alignment=\u00bbcenter\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb color=\u00bbcustom\u00bb button_gradient_top_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_bottom_color=\u00bbrgba(255,255,255,0)\u00bb button_gradient_top_color_hover=\u00bbrgba(124,146,243,0)\u00bb button_gradient_bottom_color_hover=\u00bbrgba(124,146,243,0)\u00bb linear_angle=\u00bb180″ border_radius_top_left=\u00bb30px\u00bb border_radius_top_right=\u00bb30px\u00bb border_radius_bottom_right=\u00bb30px\u00bb border_radius_bottom_left=\u00bb30px\u00bb fusion_font_family_button_font=\u00bbPoppins\u00bb fusion_font_variant_button_font=\u00bb600″ font_size=\u00bb12px\u00bb stretch=\u00bbdefault\u00bb icon=\u00bbfa-angle-double-right fas\u00bb icon_position=\u00bbright\u00bb icon_divider=\u00bbno\u00bb animation_type=\u00bbrubberBand\u00bb animation_direction=\u00bbup\u00bb 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Sin embargo, no todo el contenido se crea igual. <\/span><\/p>\n

Consulta nuestros pasos sencillos y mejora los posts y alertas de tu despacho de abogados, asegur\u00e1ndote de que el contenido cumpla sus objetivos de educar y atraer clientes potenciales.<\/span>[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb34px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Lenguaje<\/b>[\/fusion_title][fusion_imageframe image_id=\u00bb5846″ custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbleft\u00bb style_type=\u00bbdropshadow\u00bb blur=\u00bb2″ stylecolor=\u00bbrgba(20,22,23,0.5)\u00bb hover_type=\u00bbnone\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb30px\u00bb caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/Format-4-600×338.png[\/fusion_imageframe][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Aseg\u00farate de que tu contenido sea ante todo comprensible. Siempre opta por escribir en el lenguaje de tus clientes, explicando de manera clara y enfocada por qu\u00e9 cierto tema deber\u00eda importarles. Cualquiera puede publicar acerca del \u00faltimo cambio en la legislaci\u00f3n. Sin embargo, no todos lo traducir\u00e1n adecuadamente en t\u00e9rminos pr\u00e1cticos y comerciales.[\/fusion_text][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Evita el lenguaje jur\u00eddico y el uso de demasiados t\u00e9rminos especializados, ya que no aportan valor. El verdadero dominio consiste en convertir los t\u00e9rminos legales en t\u00e9rminos comerciales<\/strong>, haciendo que tu contenido sea accesible para m\u00e1s clientes actuales y potenciales (y no solo para su abogado inhouse).<\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb34px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Formateo<\/b>[\/fusion_title][fusion_imageframe image_id=\u00bb5840″ custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbleft\u00bb style_type=\u00bbdropshadow\u00bb blur=\u00bb2″ stylecolor=\u00bbrgba(20,22,23,0.52)\u00bb hover_type=\u00bbnone\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb30px\u00bb caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/Format-1-600×338.png[\/fusion_imageframe][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Vivimos en una \u00e9poca en la que la informaci\u00f3n fluye incesantemente, causando un nivel extremo de saturaci\u00f3n y una reducci\u00f3n a\u00fan mayor de nuestra capacidad de atenci\u00f3n. Por lo tanto, para que las personas se tomen el tiempo de leer tu contenido, debes formatearlo de tal forma que resulte f\u00e1cil de procesar.<\/p>\n

Mantener las alertas y los posts concisos y cortos<\/strong> es el primer paso. Si puedes decir algo con dos palabras, no uses cinco en su lugar. La cantidad siempre debe ceder ante la calidad<\/strong>. Los p\u00e1rrafos m\u00e1s cortos tambi\u00e9n ayudan a retener la atenci\u00f3n del lector.<\/p>\n

Generalmente, las personas tienden a escanear un texto antes de decidir si vale la pena leerlo. Haz que tu contenido sea f\u00e1cil de escanear utilizando subt\u00edtulos, fuentes en negrita y vi\u00f1etas.<\/p>\n

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Esencia<\/b><\/p>\n

[\/fusion_title][fusion_imageframe image_id=\u00bb5843″ custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbleft\u00bb style_type=\u00bbdropshadow\u00bb blur=\u00bb2″ stylecolor=\u00bbrgba(20,22,23,0.52)\u00bb hover_type=\u00bbnone\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb30px\u00bb caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/Format-2-600×338.png[\/fusion_imageframe][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Un error com\u00fan al escribir alertas y posts es empezarlos con una introducci\u00f3n. Esto reduce las posibilidades de que el lector contin\u00fae leyendo. En lugar de una introducci\u00f3n tradicional, ve directo al grano y primero presenta brevemente los puntos principales. Esto captar\u00e1 la atenci\u00f3n del lector, y aunque no sigan leyendo todo el art\u00edculo, se llevar\u00e1n la parte del contenido que realmente les importa.<\/p>\n

Para mantener tus publicaciones concisas y enfocadas en la esencia, desarr\u00f3llalas alrededor de estas dos preguntas:<\/p>\n

\u00bfQu\u00e9 sucedi\u00f3?<\/i><\/strong><\/p>\n

\u00bfC\u00f3mo afecta esto a tus clientes?<\/i><\/strong><\/p>\n

[\/fusion_text][fusion_title title_type=\u00bbtext\u00bb rotation_effect=\u00bbbounceIn\u00bb display_time=\u00bb1200″ highlight_effect=\u00bbcircle\u00bb loop_animation=\u00bboff\u00bb highlight_width=\u00bb9″ highlight_top_margin=\u00bb0″ title_link=\u00bboff\u00bb link_target=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb content_align=\u00bbleft\u00bb size=\u00bb2″ font_size=\u00bb34px\u00bb text_shadow=\u00bbno\u00bb text_shadow_blur=\u00bb0″ margin_top_small=\u00bb40px\u00bb margin_top=\u00bb60px\u00bb gradient_font=\u00bbno\u00bb gradient_start_position=\u00bb0″ gradient_end_position=\u00bb100″ gradient_type=\u00bblinear\u00bb radial_direction=\u00bbcenter center\u00bb linear_angle=\u00bb180″ style_type=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]Anal\u00edticas<\/b>[\/fusion_title][fusion_imageframe image_id=\u00bb5853″ custom_aspect_ratio=\u00bb100″ lightbox=\u00bbno\u00bb linktarget=\u00bb_self\u00bb hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb align_medium=\u00bbnone\u00bb align_small=\u00bbnone\u00bb align=\u00bbleft\u00bb style_type=\u00bbdropshadow\u00bb blur=\u00bb2″ stylecolor=\u00bbrgba(20,22,23,0.52)\u00bb hover_type=\u00bbnone\u00bb margin_top=\u00bb30px\u00bb margin_bottom=\u00bb30px\u00bb caption_style=\u00bboff\u00bb caption_align_medium=\u00bbnone\u00bb caption_align_small=\u00bbnone\u00bb caption_align=\u00bbnone\u00bb caption_title_tag=\u00bb2″ animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″ filter_hue=\u00bb0″ filter_saturation=\u00bb100″ filter_brightness=\u00bb100″ filter_contrast=\u00bb100″ filter_invert=\u00bb0″ filter_sepia=\u00bb0″ filter_opacity=\u00bb100″ filter_blur=\u00bb0″ filter_hue_hover=\u00bb0″ filter_saturation_hover=\u00bb100″ filter_brightness_hover=\u00bb100″ filter_contrast_hover=\u00bb100″ filter_invert_hover=\u00bb0″ filter_sepia_hover=\u00bb0″ filter_opacity_hover=\u00bb100″ filter_blur_hover=\u00bb0″]https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/Format-5-600×338.png[\/fusion_imageframe][fusion_text hide_on_mobile=\u00bbsmall-visibility,medium-visibility,large-visibility\u00bb sticky_display=\u00bbnormal,sticky\u00bb margin_top=\u00bb10px\u00bb fusion_font_family_text_font=\u00bbvar(–awb-typography4-font-family)\u00bb fusion_font_variant_text_font=\u00bbvar(–awb-typography4)\u00bb line_height=\u00bb1.6″ text_transform=\u00bbnone\u00bb animation_direction=\u00bbleft\u00bb animation_speed=\u00bb0.3″]<\/p>\n

Hacer un seguimiento y analizar el rendimiento de tus alertas y posts es clave para tener una estrategia de contenido exitosa. Observa cu\u00e1les piezas tienen mejor rendimiento (n\u00famero de clics, tiempo de permanencia en una p\u00e1gina en particular) y encuentra similitudes (tema recurrente, tipo de titular). Luego, podr\u00e1s replicar las caracter\u00edsticas exitosas en tu contenido futuro.<\/p>\n

Si deseas seguir el rendimiento de las publicaciones de blog o cualquier contenido de tu sitio web, te recomendamos Google Analytics<\/u><\/b><\/a>. LinkedIn y otras redes sociales tienen sus propias herramientas de seguimiento que vale la pena aprovechar. Y si deseas ver c\u00f3mo funcionan tus newsletters, Mailchimp<\/u><\/b><\/a> y otras aplicaciones similares brindan una gran variedad de m\u00e9tricas.<\/p>\n

Estudiar a tu competencia tambi\u00e9n puede ser una buena fuente de an\u00e1lisis. Observa qu\u00e9 tipo de contenido est\u00e1 en tendencia entre tus competidores e intenta dar una opini\u00f3n diferente y mejorada sobre temas recurrentes de la industria.<\/p>\n

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Consulta nuestros pasos sencillos y mejora los posts y alertas de tu despacho de abogados, asegur\u00e1ndote de que el contenido cumpla sus objetivos de educar y atraer clientes potenciales.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","hentry","category-marketing-juridico"],"yoast_head":"\n\u00bfC\u00f3mo mejorar los posts y alertas de tu despacho de abogados?<\/title>\n<meta name=\"description\" content=\"Asegura el \u00e9xito de tu contenido - consulta nuestros pasos sencillos para mejorar los posts y las alertas de tu despacho de abogados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-juridico\/como-mejorar-los-posts-y-alertas-de-tu-despacho-de-abogados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo mejorar los posts y alertas de tu despacho de abogados?\" \/>\n<meta property=\"og:description\" content=\"Asegura el \u00e9xito de tu contenido - 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