{"id":6363,"date":"2022-08-31T15:52:16","date_gmt":"2022-08-31T15:52:16","guid":{"rendered":"https:\/\/allucinant.com\/whats-google-business-and-how-to-make-the-most-of-it\/"},"modified":"2024-03-03T22:48:44","modified_gmt":"2024-03-03T22:48:44","slug":"que-es-google-business","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-es-google-business\/","title":{"rendered":"\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" 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style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo?<br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">31 agosto 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" 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data-animationType=\"rubberBand\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-animated\" style=\"background-color:rgba(255,255,255,0);padding:0;border-color:#cccccc;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:center;--awb-layout:row;--awb-alignment-small:center;--awb-stacked-align-small:center;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo?\" data-description=\"\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo? \r\n31 agosto 2022 Servicios de marketing digital   \u00bfLevanta la mano si buscas en Google un restaurante antes de decidirte a probarlo? Nosotros s\u00ed lo hacemos. Lo mismo ocurre con pr\u00e1cticamente cualquier otro tipo de negocio, ya sea una\" data-link=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-es-google-business\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fque-es-google-business%2F&amp;t=%C2%BFQu%C3%A9%20es%20Google%20Business%20y%20c%C3%B3mo%20aprovecharlo%20al%20m%C3%A1ximo%3F\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-bottom:40px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>\u00bfLevanta la mano si buscas en Google un restaurante antes de decidirte a probarlo? Nosotros s\u00ed lo hacemos. Lo mismo ocurre con pr\u00e1cticamente cualquier otro tipo de negocio, ya sea una tienda, bar, museo, club, cl\u00ednica dental, oficina bancaria, etc. <\/p>\n<p>Y precisamente porque la mayor\u00eda de nosotros recurrimos a Google para obtener informaci\u00f3n que afecta a nuestro proceso de decidir, es muy importante saber qu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px var(--awb-color5);;--awb-border-color:var(--awb-color5);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:33.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;contact|Art\\u00edculos &quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:30px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"quees\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 es Google Business?<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Google Business es una herramienta gratuita para gestionar la presencia de empresas y organizaciones en el mayor buscador del mundo. Te permite administrar f\u00e1cilmente c\u00f3mo aparece tu empresa en Google Maps y en Google Search. Esto incluye informaci\u00f3n general, horarios de apertura, informaci\u00f3n sobre servicios y productos, noticias y actualizaciones, fotos y videos. Un perfil de Google Business tambi\u00e9n permite responder a rese\u00f1as y mensajes directos de los clientes.<\/p>\n<p>Al agregar o reclamar tu perfil, <strong><span style=\"color: #7c92f3;\"><a style=\"color: #7c92f3;\" href=\"https:\/\/support.google.com\/business\/answer\/7107242?hl=es\">deber\u00e1s verificarlo<\/a><\/span><\/strong>, lo que puede demorar hasta siete d\u00edas h\u00e1biles, dependiendo del m\u00e9todo de verificaci\u00f3n. Posteriormente, puedes administrar libremente todos los componentes del perfil e interactuar con los clientes.<\/p>\n<p>Si se actualiza peri\u00f3dicamente y se optimiza correctamente, el perfil de Google Business puede aumentar la visibilidad de tu empresa, facilitando a los usuarios la forma de encontrarla y de poder ponerse en contacto.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:50px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"como\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfC\u00f3mo aprovechar al m\u00e1ximo Google Business?<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Dado que Google Business es un filtro confiable para muchos clientes potenciales, tiene todo el sentido del mundo mantener un perfil completo, actualizado y optimizado. Veamos los componentes principales que puedes y debes administrar regularmente:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-font-size:28px;\" id=\"info\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #c28ad0;\"><b>Informaci\u00f3n<\/b><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"400\" height=\"395\" alt=\"google business information\" title=\"google business information\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-information-1.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-information-1-400x395.png\" class=\"lazyload img-responsive wp-image-6349\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27593%27%20viewBox%3D%270%200%20600%20593%27%3E%3Crect%20width%3D%27600%27%20height%3D%27593%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-information-1-200x198.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-information-1-400x395.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-information-1.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:40px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Esta secci\u00f3n incluye el nombre y la descripci\u00f3n de tu negocio, contacto, ubicaci\u00f3n, horario, servicios y productos. Probablemente es la parte m\u00e1s crucial del perfil de Google Business porque contiene toda la informaci\u00f3n b\u00e1sica que un cliente puede necesitar.<\/p>\n<p>Aseg\u00farate de que la <strong>descripci\u00f3n<\/strong> refleje correctamente tu actividad comercial. Puedes ampliar m\u00e1s en las pesta\u00f1as de <em><strong>servicios<\/strong><\/em> y <em><strong>productos<\/strong><\/em>.<\/p>\n<p>Los <strong>horarios<\/strong> de apertura deben actualizarse con frecuencia, especialmente con respecto a d\u00edas festivos u otras ocasiones en las que tu negocio permanecer\u00e1 cerrado. Una herramienta \u00fatil en ese sentido son los correos electr\u00f3nicos recordatorios que Google suele enviar antes de d\u00edas festivos nacionales.<\/p>\n<p>En <strong>Contacto<\/strong>, puedes incluir tu sitio web y un n\u00famero de tel\u00e9fono. Si operas exclusivamente en l\u00ednea y no tienes una oficina f\u00edsica, en lugar de una ubicaci\u00f3n, puedes incluir un \u00e1rea de servicio.<\/p>\n<p>Una de las grandes ventajas aqu\u00ed es que puede agregar un enlace para <strong>citas <\/strong>o <strong>reservas en l\u00ednea<\/strong>. Esta opci\u00f3n facilita bastante la experiencia de los usuarios.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:50px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-font-size:28px;\" id=\"imagenes\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #c28ad0;\"><b>Im\u00e1genes y v\u00eddeos<\/b><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:left;--awb-margin-top:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"400\" height=\"210\" alt=\"google business add photo\" title=\"google business add photo\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo-400x210.png\" class=\"lazyload img-responsive wp-image-6352\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27924%27%20height%3D%27484%27%20viewBox%3D%270%200%20924%20484%27%3E%3Crect%20width%3D%27924%27%20height%3D%27484%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo-200x105.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo-400x210.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo-600x314.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo-800x419.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-photo.png 924w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:40px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>No pierdas la oportunidad de agregar multimedia a tu perfil de Google Business. Puedes compartir im\u00e1genes que proporcionen a los clientes potenciales una mejor idea de qu\u00e9 esperar cuando visiten tu negocio o cuando usen tus productos o servicios. Por otro lado, tendr\u00e1s m\u00e1s control sobre la identidad visual de tu negocio. En lugar de contar solo con las fotos de los usuarios o la vista de mapas de Google, puedes cargar las im\u00e1genes m\u00e1s favorecedoras de tu marca.<\/p>\n<p>Dependiendo de tu tipo de negocio, algunas ideas a considerar son tomas interiores y exteriores de tu oficina o tienda, im\u00e1genes de productos, proyectos completados o portafolio y equipo.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:50px;--awb-margin-bottom:30px;--awb-margin-top-small:40px;--awb-font-size:28px;\" id=\"actualizacion\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #c28ad0;\"><b>Actualizaciones, ofertas y eventos<\/b><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:left;--awb-margin-top:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-3 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"400\" height=\"209\" alt=\"google business add update\" title=\"google business add update\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update-400x209.png\" class=\"lazyload img-responsive wp-image-6356\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27921%27%20height%3D%27481%27%20viewBox%3D%270%200%20921%20481%27%3E%3Crect%20width%3D%27921%27%20height%3D%27481%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update-200x104.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update-400x209.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update-600x313.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update-800x418.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/08\/google-business-add-update.png 921w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:40px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Las actualizaciones, las ofertas y los eventos son una excelente manera de resaltar cualquier cosa que consideres importante y hacerla f\u00e1cilmente visible para los usuarios. Usa <em><strong>Actualizaciones<\/strong> <\/em>para informar sobre cambios y noticias importantes (por ejemplo, si tu negocio permanecer\u00e1 cerrado excepcionalmente en ciertos d\u00edas, si ha ganado un reconocimiento de la industria, si est\u00e1 ofreciendo un nuevo servicio, etc.). <\/p>\n<p>Tambi\u00e9n puedes usarlas para compartir contenido, como art\u00edculos y entradas de blog. No te olvides de incluir un <strong>bot\u00f3n con enlace<\/strong> para generar m\u00e1s tr\u00e1fico a tu sitio web o p\u00e1gina de aterrizaje.<\/p>\n<p>Con <em><strong>Ofertas<\/strong> <\/em>puedes presentar cualquier promoci\u00f3n actual, como descuentos en productos y servicios. Y <em><strong>Eventos<\/strong><\/em> te permite hacer que tus pr\u00f3ximos eventos sean visibles para cualquier persona que vea tu perfil.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:50px;--awb-margin-bottom:20px;--awb-margin-top-small:40px;--awb-font-size:28px;\" id=\"resenas\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><span style=\"color: #c28ad0;\"><b>Rese\u00f1as y mensajes<\/b><\/span><\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Lo primero es lo primero, reafirmemos lo que ya sabemos: independientemente de si son buenos o malos, siempre debes responder a las rese\u00f1as de los clientes. Es un principio b\u00e1sico y muestra a tus clientes que hay alguien que se preocupa por su interacci\u00f3n y experiencia con tu negocio. Puede que no sea inmediato, pero no esperes m\u00e1s de una semana para responder a rese\u00f1as.<\/p>\n<p>En cuanto al tono y la actitud general de las respuestas, nadie aprecia la arrogancia, el sarcasmo y la hostilidad. No es solo el perfil general de Google Business que puede atraer o asustar a los clientes potenciales. Una sola respuesta a una rese\u00f1a tambi\u00e9n tiene este poder. Te lo aseguramos por experiencia propia como usuarios: las respuestas a las rese\u00f1as nos han desanimado demasiadas veces.<\/p>\n<p>As\u00ed que una cosa a tener en cuenta es abordar tus respuestas con comprensi\u00f3n y tacto. Incluso si crees que el qu\u00e9 te ha dejado la rese\u00f1a no tiene la raz\u00f3n. Contesta de manera amistosa y explica los hechos y, en cualquier caso, ofrezca una compensaci\u00f3n o la posibilidad de hablar de una manera m\u00e1s privada (por tel\u00e9fono o correo electr\u00f3nico). La actitud positiva y las sugerencias constructivas pueden ser de gran ayuda.<\/p>\n<p>Adem\u00e1s de las rese\u00f1as, tambi\u00e9n puedes responder directamente a mensajes y \u00abpreguntas y respuestas\u00bb. Esta oportunidad de interacci\u00f3n directa puede mejorar sustancialmente la experiencia del cliente.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:50px;--awb-margin-top-small:40px;--awb-font-size:30px;\" id=\"conclusion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><p><b>Conclusi\u00f3n<br \/>\n<\/b><\/p><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:19px;--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Como hemos visto, Google Business ofrece una variedad de opciones para mejorar la visibilidad de tu negocio. Al agregar todos los detalles esenciales, fotos, actualizaciones, eventos, y hacer posible interactuar directamente con los clientes, Google Business representa una plataforma muy \u00fatil y multifac\u00e9tica. Tiene todas las caracter\u00edsticas de una red social, y encima est\u00e1 entrelazada con el motor de b\u00fasqueda m\u00e1s popular. En conclusi\u00f3n, una receta de \u00e9xito que ganar\u00e1 m\u00e1s y m\u00e1s valor en el futuro. As\u00ed que aseg\u00farate de tener tu perfil de Google Business funcionando a su m\u00e1ximo potencial.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfLevanta la mano si buscas en Google un restaurante antes de decidirte a probarlo? Nosotros s\u00ed lo hacemos. Lo mismo ocurre con pr\u00e1cticamente cualquier otro tipo de negocio. Y precisamente porque la mayor\u00eda de nosotros recurrimos a Google para obtener informaci\u00f3n que afecta nuestro proceso de decidir, es muy importante saber qu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-6363","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es Google Business y c\u00f3mo aprovecharlo al m\u00e1ximo? 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