{"id":6759,"date":"2022-10-16T22:55:25","date_gmt":"2022-10-16T22:55:25","guid":{"rendered":"https:\/\/allucinant.com\/?p=6759"},"modified":"2024-03-03T22:42:12","modified_gmt":"2024-03-03T22:42:12","slug":"guia-de-black-friday-ecommerce","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/guia-de-black-friday-ecommerce\/","title":{"rendered":"Gu\u00eda de Black Friday para Ecommerce"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:0%;--awb-padding-top-small:50px;--awb-padding-bottom-small:10px;--awb-margin-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/web-design-blog-post-2.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">Gu\u00eda de Black Friday para Ecommerce<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">16 octubre 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" 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data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"Gu\u00eda de Black Friday para Ecommerce\" data-description=\"Gu\u00eda de Black Friday para Ecommerce \r\n16 octubre 2022 Servicios de desarrollo web   \r\nExisten diferentes industrias que apuestan todo para la \u00e9poca del Black Friday. Los ecommerce necesitan preparar con anticipaci\u00f3n una estrategia de descuentos que se puede desarrollar durante una semana o \u00fanicamente el mismo \u201cviernes negro\u201d.\" data-link=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/guia-de-black-friday-ecommerce\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fguia-de-black-friday-ecommerce%2F&amp;t=Gu%C3%ADa%20de%20Black%20Friday%20para%20Ecommerce\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/x.com\/intent\/post?text=Gu%C3%ADa%20de%20Black%20Friday%20para%20Ecommerce&amp;url=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fguia-de-black-friday-ecommerce%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"X\" aria-label=\"X\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fguia-de-black-friday-ecommerce%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"WhatsApp\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=Gu%C3%ADa%20de%20Black%20Friday%20para%20Ecommerce&amp;body=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fguia-de-black-friday-ecommerce%2F\" target=\"_self\" title=\"Correo electr\u00f3nico\" aria-label=\"Correo electr\u00f3nico\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>Existen diferentes industrias que apuestan todo para <strong>la \u00e9poca del Black Friday<\/strong>. Los ecommerce necesitan preparar con anticipaci\u00f3n una estrategia de descuentos que se puede desarrollar durante una semana o \u00fanicamente el mismo <strong>\u201cviernes negro\u201d. <\/strong><\/p>\n<p>Este a\u00f1o, el Black Friday cae el 25 de noviembre y para facilitar tu proceso de planificaci\u00f3n, te traemos nuestra <strong><span style=\"text-transform: var(--awb-typography4-text-transform); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">Gu\u00eda de Black Friday para Ecommerce<\/span><\/strong><span style=\"text-transform: var(--awb-typography4-text-transform); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">. <\/span><\/p>\n<p><span style=\"text-transform: var(--awb-typography4-text-transform); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">Al final de la p\u00e1gina te hemos dejado tambi\u00e9n una plantilla de calendario en la que puedes darle el check <\/span><span style=\"text-transform: var(--awb-typography4-text-transform); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\">\u2713 a las actividades completadas y a\u00f1adir m\u00e1s.<\/span><\/p>\n<\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"700\" height=\"2500\" alt=\"l\u00ednea de tiempo - black friday mobile\" title=\"l\u00ednea de tiempo &#8211; black friday mobile\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png\" class=\"lazyload img-responsive wp-image-6988\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%272500%27%20viewBox%3D%270%200%20700%202500%27%3E%3Crect%20width%3D%27700%27%20height%3D%272500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-200x714.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-400x1429.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-600x2143.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 700px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px var(--awb-color4);;--awb-border-color:var(--awb-color4);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:33.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;contact|Art\\u00edculos &quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fechas_importantes\">Fechas importantes<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Linea_de_tiempo\">L\u00ednea de tiempo<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_0_Planificacion\">Fase 0: Planificaci\u00f3n<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_1_Activacion\"><span>Fase 1: Activaci\u00f3n<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_1_Activar_las_redes_sociales\"><span>1. Activar las redes sociales<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2_Activar_el_funnel_optin\"><span>2. Activar el funnel opt-in <\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_3_Enviar_newsletters_a_suscriptores_existentes\"><span>3. Env\u00edar newsletters a suscriptores existentes<span> <\/span><\/span><\/a><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_2_Expectacion\"><span>Fase 2: Expectaci\u00f3n<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_1_Enviar_newsletters_con_un_avance_de_descuentos\"><span>1. Enviar newsletters con un avance de descuentos<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2_Programar_newsletters_para_Black_Friday\"><span>2. Programar newsletters para Black Friday<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_3_Programar_funnel_Abandono_de_pagina\"><span>3. Programar funnel <span>Abandono de p\u00e1gina <\/span><\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_4_Programar_funnel_Ventas_cruzadas\"><span>4. Programar funnel <span>Ventas cruzadas <\/span><\/span><\/a><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_3_Black_Friday\"><span>Fase 3: Black Friday<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_1_Dar_seguimiento\"><span>1. Dar seguimiento<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2_Programar_newslettersrecordatorios\"><span>2. Programar newsletters-recordatorios<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_3_Programar_newsletters_de_Cyber_Monday\"><span>3. Programar newsletters de Cyber Monday<\/span><\/a><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_4_Cyber_Monday\"><span>Fase 4: Cyber Monday<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_5_Desactivacion\"><span>Fase 5: Desactivaci\u00f3n<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Fase_6_Retencion\"><span>Fase 6: Retenci\u00f3n<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_1_Campana_de_resenas\"><span>1. Campa\u00f1a de rese\u00f1as<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2_Campana_de_fidelizacion\"><span>2. Campa\u00f1a de fidelizaci\u00f3n<\/span><\/a><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"Fechas_importantes\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Fechas importantes<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>21-29 de noviembre:<\/strong> Cyber Week<\/li>\n<li><strong>25 de noviembre:<\/strong> Black Friday<\/li>\n<li><strong>28 de noviembre:<\/strong> Cyber Mondays<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:32px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">L\u00ednea de tiempo<\/h2><\/div><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-margin-top:40px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"2200\" height=\"512\" alt=\"l\u00ednea de tiempo - black friday\" title=\"l\u00ednea de tiempo &#8211; black friday\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9.png\" class=\"lazyload img-responsive wp-image-6976\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272200%27%20height%3D%27512%27%20viewBox%3D%270%200%202200%20512%27%3E%3Crect%20width%3D%272200%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9-200x47.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9-400x93.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9-600x140.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9-800x186.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9-1200x279.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-9.png 2200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-3 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"700\" height=\"2500\" alt=\"l\u00ednea de tiempo - black friday mobile\" title=\"l\u00ednea de tiempo &#8211; black friday mobile\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png\" class=\"lazyload img-responsive wp-image-6988\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%272500%27%20viewBox%3D%270%200%20700%202500%27%3E%3Crect%20width%3D%27700%27%20height%3D%272500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-200x714.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-400x1429.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6-600x2143.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-700-\u00d7-2000px-6.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"Planificacion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Fase 0: Planificaci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li>Identificar los productos estrella de la temporada<\/li>\n<li>Definir los descuentos y otras promociones<\/li>\n<li>Programar con tiempo los descuentos en tu CMS<\/li>\n<li>Determinar los funnels de conversi\u00f3n<\/li>\n<li>Definir una estrategia visual (para materiales de redes sociales, newletters, Ads) conforme con el branding de la marca<\/li>\n<li>Crear y dise\u00f1ar el material promocional para tus redes sociales, newsletters y publicidad online, si tienes<\/li>\n<li>Considerar la segmentaci\u00f3n de usuarios para adaptar los dise\u00f1os y plantillas adecuadamente<\/li>\n<li>Revisar que todas las fichas de los productos con o sin descuento est\u00e9n correctamente completadas<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Activacion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 1: Activaci\u00f3n<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>1 semana antes<\/i><\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:30px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Activar las redes sociales<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Las redes sociales son herramienta principal para promover tus descuentos de Black Friday. Pero no es suficiente hacer un post el mismo d\u00eda y nada m\u00e1s. La campa\u00f1a de Black Friday en redes va paralelamente con las otras acciones que conocer\u00e1s m\u00e1s abajo en esta Gu\u00eda.<\/p>\n<p>Como hemos especificado, durante la fase de planificaci\u00f3n se desarrolla la estrategia visual conforme con el branding de la marca, incluidos los posts de redes sociales. Si se cuenta con un sistema de automatizaci\u00f3n de contenido (recuerda que puedes programar posts para tu Insta y Facebook en el <strong><a style=\"color: var(--awb-color6);\" href=\"https:\/\/business.facebook.com\/\"><u>Meta Business Suite<\/u><\/a><\/strong>), se pueden dejar los posts programados para las siguientes fechas:<\/p>\n<ul>\n<li>1 semana antes del Black Friday (anunciando que habr\u00e1 descuentos para Black Friday)<\/li>\n<li>1 d\u00eda antes (revelando ciertos descuentos y creando m\u00e1s expectativa)<\/li>\n<li>el mismo d\u00eda (anunciando los descuentos)<\/li>\n<li>Cyber Monday (anunciando los descuentos)<\/li>\n<\/ul>\n<p>Si no se puede automatizar el contenido, no hay problema en hacer los posts manualmente. Lo importante es que sea no un solo post, sino al menos 3 siguiendo las fechas de arriba, para asegurar que la campa\u00f1a alcance el mayor n\u00famero de gente posible.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Activar el funnel opt-in <\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>Objetivo:<\/strong> suscripci\u00f3n<\/li>\n<li><strong>Segmentaci\u00f3n:<\/strong> todas las visitas a\u00fan no suscritas<\/li>\n<li><strong>Inicio:<\/strong> 18 de noviembre<\/li>\n<li><strong>Fin:<\/strong> 29 de noviembre<\/li>\n<\/ul>\n<p>En la Fase 1 activamos el funnel opt-in. Lo que buscamos es <strong>conseguir el mayor n\u00famero de clientes potenciales (suscriptores)<\/strong>, obteniendo su correo electr\u00f3nico o n\u00famero de m\u00f3vil, para poder enviarles comunicaci\u00f3n relevante al Black Friday y convertirlos en compradores de nuestros productos o servicios.<\/p>\n<p>Un embudo de este tipo normalmente incluye:<\/p>\n<ul>\n<li>formas creativas para atraer tr\u00e1fico al embudo (redes sociales, Google)<\/li>\n<li><strong>landing page <\/strong>en la cual aterriza el usuario<\/li>\n<li><strong>pop-up<\/strong> o <strong>widget<\/strong> en la landing page que llame al usuario a suscribirse al newsletter a cambio de alg\u00fan tipo de descuento adicional para Black Friday<\/li>\n<li><strong>p\u00e1gina de agradecimiento<\/strong> o pop-up<\/li>\n<li><strong>herramienta de automatizaci\u00f3n para enviar correos electr\u00f3nicos <\/strong>(enviar\u00e1 un correo electr\u00f3nico de confirmaci\u00f3n\/agradecimiento por la suscripci\u00f3n, acompa\u00f1ado del descuento prometido)<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-4 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"563\" alt=\"funnel opt-in ejemplo\" title=\"funnel opt-in ejemplo\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post.png\" class=\"lazyload img-responsive wp-image-6801\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27563%27%20viewBox%3D%270%200%201000%20563%27%3E%3Crect%20width%3D%271000%27%20height%3D%27563%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1000px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Env\u00edar newsletters a suscriptores existentes<i> <\/i><\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Dependiendo de los programas de automatizaci\u00f3n de los que dispones, es recomendable segmentar los suscriptores existentes para lograr una interacci\u00f3n mas personalizada y por lo tanto con m\u00e1s probabilidad al \u00e9xito.<\/p>\n<p>Te proponemos 4 segmentos como ejemplo:<\/p>\n<ul>\n<li><strong style=\"color: var(--awb-color8);\">VIP<\/strong> (han hecho compras de m\u00e1s de X euro en el \u00faltimo a\u00f1o): se les puede mandar un \u00absneak peek\u00bb de los productos que estar\u00e1n en descuento para el Black Friday para que puedan hacer su selecci\u00f3n<\/li>\n<li><strong style=\"color: var(--awb-color8);\">Reactivaci\u00f3n<\/strong> (no han comprado desde m\u00e1s de 6 meses): conviene sugerirles productos complementarios a los que ya han comprado anteriormente, haciendo de tal forma que se acuerden de tu ecommerce y que aprovechen a comprar los productos con los descuentos de Black Friday<\/li>\n<li><strong style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\">Carritos abandonados<\/strong><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\"> (abandonaron sus carritos en el \u00faltimo mes): se les puede enviar un recordatorio con los productos que han abandonado y avisarles que pr\u00f3ximamente habr\u00e1 descuentos para Black Friday<\/span><\/li>\n<li><strong style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\">Clientes recurrentes<\/strong><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\"> (han hecho 3 o m\u00e1s compras en el \u00faltimo a\u00f1o): se les pueden sugerir productos similares a los que ya compraron y avisarles de que queden atentos al Black Friday<\/span><\/li>\n<\/ul>\n<p>Si no dispones de software de email marketing, y dependiendo del volumen de contactos, la segmentaci\u00f3n se puede hacer tambi\u00e9n manualmente. Y si esto no es posible, se puede crear y enviar un newsletter gen\u00e9rico para todos los suscriptores que anuncia que pr\u00f3ximamente habr\u00e1 descuentos o promociones por Black Friday.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-margin-top-small:80px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Expectacion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 2: Expectaci\u00f3n<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>1 d\u00eda antes<\/i><\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:30px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Enviar newsletters con un avance de descuentos<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>En este fase puedes aumentar la expectativa mediante un newsletter en el cual revelas algunos de los productos que estar\u00e1n en descuento o algunas de las promociones que tienes planificadas para el Black Friday. Este newsletter va dirigido a <strong>todos los suscriptores<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Programar newsletters para Black Friday<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Los newsletters que se van a enviar el mismo d\u00eda del Black Friday se necesitan <strong>programar con anticipaci\u00f3n<\/strong> en la herramienta de automatizaci\u00f3n. Si no usas una, puedes preparar los correos y enviarlos manualmente el 25 de noviembre.<\/p>\n<p>Estos newsletters deben contener <strong>informaci\u00f3n detallada sobre los descuentos<\/strong> que ofrecer\u00e1 tu Ecommerce para el Black Friday. Aparte de las promociones gen\u00e9ricas, puedes ofrecer<strong> descuentos adicionales y exclusivos<\/strong> para ciertos segmentos de tus suscriptores (los VIP y los recurrentes, por ejemplo).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Programar funnel <i>Abandono de p\u00e1gina <\/i><\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>Objetivo:<\/strong> completar procesos de compra<\/li>\n<li><strong>Segmentaci\u00f3n:<\/strong> todas las visitas que dejan la p\u00e1gina web sin comprar<\/li>\n<li><strong>Inicio:<\/strong> 25 de noviembre<\/li>\n<li><strong>Fin:<\/strong> 29 de noviembre<\/li>\n<\/ul>\n<p>En este embudo se busca no dejar ir a ning\u00fan visitante de la p\u00e1gina web, sin haberle convertido en comprador. La idea es configurar un pop-up (como en el funnel opt-in), que sale cuando el usuario est\u00e1 a punto de abandonar la p\u00e1gina. Se le ofrece un descuento o promoci\u00f3n extra, como adici\u00f3n a los descuentos ya definidos para Black Friday.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-5 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"563\" alt=\"funnel abandono de p\u00e1gina\" title=\"funnel abandono de p\u00e1gina\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5.png\" class=\"lazyload img-responsive wp-image-6944\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27563%27%20viewBox%3D%270%200%201000%20563%27%3E%3Crect%20width%3D%271000%27%20height%3D%27563%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-5.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1000px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>4. Programar funnel <i>Ventas cruzadas <\/i><\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>Objetivo:<\/strong> complementar ventas<\/li>\n<li><strong>Segmentaci\u00f3n:<\/strong> todas las visitas con art\u00edculos en el carrito inferior a X\u20ac<\/li>\n<li><strong>Inicio de la acci\u00f3n:<\/strong> 25 de noviembre<\/li>\n<li><strong>Fin de la acci\u00f3n:<\/strong> 29 de noviembre<\/li>\n<\/ul>\n<p>En este punto ya contamos con clientes que <strong>han comprado con anterioridad<\/strong> en nuestro Ecommerce. Pero consideramos que al enviarles un descuento o promoci\u00f3n directa y complementaria a su compra, <strong>puedan adquirir otro producto<\/strong>. De ah\u00ed el nombre de <i>venta cruzada<\/i>.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-6 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"563\" alt=\"funnel venta cruzada\" title=\"funnel venta cruzada\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4.png\" class=\"lazyload img-responsive wp-image-6819\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27563%27%20viewBox%3D%270%200%201000%20563%27%3E%3Crect%20width%3D%271000%27%20height%3D%27563%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Project-Timeline-Infographic-Instagram-Post-4.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1000px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Black_Friday\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 3: Black Friday<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>25 de noviembre, Black Friday <\/i><\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:30px;--awb-margin-bottom:10px;--awb-margin-top-small:30px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Dar seguimiento<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>En esta fase te tienes que asegurar que todo lo anteriormente programado funciona correctamente. Y si no cuentas con ning\u00fan sistema de automatizaci\u00f3n de correos electr\u00f3nicos, el env\u00edo de newsletters y el seguimiento de ventas cruzadas lo puedes hacer manualmente.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Programar newsletters-recordatorios<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-17 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>Si has previsto que tus promociones de Black Friday van a continuar tambi\u00e9n durante el S\u00e1bado y Domingo, puedes programar newsletters-recordatorios que se env\u00eden en estos dos d\u00edas.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Programar newsletters de Cyber Monday<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>Si tu Ecommerce va a aplicar descuentos o promociones tambi\u00e9n para Cyber Monday, puedes dejar los newsletters programados en esta fase. Al igual que los newsletters de Black Friday, puedes ofrecer cosas extra para ciertos segmentos de tus suscriptores.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:32px;\" id=\"Cyber_Monday\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 4: Cyber Monday<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>28 de noviembre, Cyber Monday<\/i><\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>Recuerda de darles seguimiento a los newsletters que programaste para este d\u00eda y corregir algo si hace falta.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:32px;\" id=\"Desactivacion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 5: Desactivaci\u00f3n<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>1 d\u00eda desp\u00faes<\/i><\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-22 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><div>Es la hora de desactivar todos los funnels y el opt-in y volver a programar los funnels y campa\u00f1as de ventas est\u00e1ndar que aplicas.<\/div>\n<\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:32px;\" id=\"Retencion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Fase 6: Retenci\u00f3n<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p><b><i>1 semana desp\u00faes<\/i><\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:10px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Campa\u00f1a de rese\u00f1as<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>Segmento:<\/strong> usuarios que han realizado compras y han recibido el producto<\/li>\n<li><strong>Inicio:<\/strong> 5 de Diciembre<\/li>\n<li><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\"><strong>Fin de la acci\u00f3n:<\/strong> 12 de diciembre<\/span><\/li>\n<\/ul>\n<p>No te pierdas esta oportunidad de acumular rese\u00f1as. Sea en tu propia web, en Google o en cualquier otra parte que hayas seleccionado, solicita a los usuarios que ya han recibido tus productos de Black Friday y Cyber Monday, que los punt\u00faen. Puedes programar 2 correos electr\u00f3nicos &#8211; uno al inicio de esta campa\u00f1a y otro al final. Las rese\u00f1as son una de las mejores formas para inspirar confianza en clientes potenciales y para fomentar la reputaci\u00f3n de tu marca.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:25px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Campa\u00f1a de fidelizaci\u00f3n<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-25\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li><strong>Segmento:<\/strong> usuarios que han realizado compras de Black Friday y Cyber Monday<\/li>\n<li><strong>Inicio:<\/strong> 5 de diciembre<\/li>\n<li><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\"><strong>Fin de la acci\u00f3n:<\/strong> 12 de diciembre<\/span><\/li>\n<\/ul>\n<p>Aseg\u00farate de cultivar la relaci\u00f3n con los usuarios que realizaron compras durante el Black Friday y el Cyber Monday. Les puedes ofrecer un descuento u otro tipo de promoci\u00f3n para agradecer sus compras y fidelizarlos. Env\u00eda el primer correo al inicio de esta campa\u00f1a y el segundo al final.<\/p>\n<hr \/>\n<\/div><div class=\"fusion-text fusion-text-26 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>&nbsp;<\/p>\n<p>Ahora ya conoces el secreto de un Black Friday exitoso. Pero recuerda, <strong>lo m\u00e1s importante es hacer sentir especial tus clientes, generar descuentos que valgan la pena y finalmente saber comunicarlo<\/strong>.<\/p>\n<p>Si deseas que te aconsejemos o ayudemos en esta temporada de descuentos o en cualquier tema relacionado con el marketing electr\u00f3nico, no dudes en contactarnos.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type awb-b-icon-pos-right\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:20px;--button-border-radius-top-right:20px;--button-border-radius-bottom-right:20px;--button-border-radius-bottom-left:20px;--button_gradient_top_color:var(--awb-color6);--button_gradient_bottom_color:var(--awb-color6);--button_gradient_top_color_hover:var(--awb-color6);--button_gradient_bottom_color_hover:var(--awb-color6);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:10px;--button_margin-bottom:60px;\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/contacto\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Cont\u00e1ctanos<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-text fusion-text-27 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-bottom:40px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\" id=\"Calendario\"><p>Te dejamos una plantilla de calendario que puedes usar para agendar tus actividades de Black Friday.<\/p>\n<p><a style=\"color: var(--awb-color6);\" href=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Plantilla-Calendario-Black-Friday-Al\u00b7lucinant-Studio.pdf\"><u><b>Descargar como pdf<\/b><\/u><\/a><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-7 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"calendario black friday\" title=\"calendario black friday\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4.png\" class=\"lazyload img-responsive wp-image-7074\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4-400x225.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4-600x338.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4-800x450.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4-1200x675.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/September-Minimalist-Classy-Planner-Calendar-4.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:50px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen diferentes industrias que apuestan todo para la \u00e9poca del Black Friday. Los Ecommerce necesitan preparar con anticipaci\u00f3n una estrategia de descuentos, que se puede desarrollar durante una semana o \u00fanicamente el mismo \u201cviernes negro\u201d.<br \/>\nEste a\u00f1o, el Black Friday cae el 25 de noviembre y para facilitar tu proceso de planificaci\u00f3n, te traemos nuestra Gu\u00eda de Black Friday para Ecommerce.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,88],"tags":[],"class_list":["post-6759","post","type-post","status-publish","format-standard","hentry","category-desarrollo-web","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda de Black Friday para Ecommerce | Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"Este a\u00f1o, Black Friday cae el 25 de noviembre y para facilitar tu planificaci\u00f3n, te traemos nuestra Gu\u00eda de Black Friday para Ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/guia-de-black-friday-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de Black Friday para Ecommerce | Al\u00b7lucinant Studio\" \/>\n<meta property=\"og:description\" content=\"Este a\u00f1o, Black Friday cae el 25 de noviembre y para facilitar tu planificaci\u00f3n, te traemos nuestra Gu\u00eda de Black Friday para Ecommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/guia-de-black-friday-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Al\u00b7lucinant Studio\" \/>\n<meta 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