{"id":7146,"date":"2022-10-28T14:52:44","date_gmt":"2022-10-28T14:52:44","guid":{"rendered":"https:\/\/allucinant.com\/blog\/whats-a-content-audit-and-why-do-you-need-one\/"},"modified":"2024-03-03T22:34:35","modified_gmt":"2024-03-03T22:34:35","slug":"que-es-una-auditoria-de-contenido-y-por-que-necesitas-una","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-es-una-auditoria-de-contenido-y-por-que-necesitas-una\/","title":{"rendered":"\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:7%;--awb-padding-bottom:4%;--awb-padding-top-small:71px;--awb-padding-bottom-small:54px;--awb-margin-top:1px;--awb-margin-bottom:70px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/digital-marketing-blog.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:45px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una?<\/h1><\/div><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-alignment:center;--awb-text-color:var(--awb-color1);--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" 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style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-2\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una?<br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">20 octubre 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" 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data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una?\" data-description=\"\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una? Servicios de marketing digital   \u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una? 20 octubre 2022 Servicios de marketing digital   \r\nTu contenido es un recurso de marca esencial y un activo\" data-link=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/que-es-una-auditoria-de-contenido-y-por-que-necesitas-una\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fque-es-una-auditoria-de-contenido-y-por-que-necesitas-una%2F&amp;t=%C2%BFQu%C3%A9%20es%20una%20auditor%C3%ADa%20de%20contenido%20y%20por%20qu%C3%A9%20necesitas%20una%3F\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" 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class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>Tu contenido es un recurso de marca esencial y un activo valioso. Desde las descripciones de tus productos o servicios hasta las ideas que compartes en tu blog, el contenido sirve para atraer clientes, informarlos y ayudarlos a tomar una decisi\u00f3n (con suerte, una que implique comprar lo que ofreces).<\/p>\n<p>Pero para asegurarte de que tu contenido cumple con estos objetivos, es una buena idea revisarlo de vez en cuando y confirmar que siga siendo relevante, \u00fatil y que represente con precisi\u00f3n tu marca. Este proceso se denomina <strong>auditor\u00eda de contenido<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px var(--awb-color5);;--awb-border-color:var(--awb-color5);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:33.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;contact|Art\\u00edculos &quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_es_la_auditoria_de_contenido\">\u00bfQu\u00e9 es la auditor\u00eda de contenido?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Por_que_necesitas_auditoria_de_contenido\">\u00bfPor qu\u00e9 necesitas auditor\u00eda de contenido?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Con_que_frecuencia_hay_que_hacer_auditoria_de\">\u00bfCon qu\u00e9 frecuencia hay que hacer auditor\u00eda de contenido?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Como_hacer_una_auditoria_de_contenido\">\u00bfC\u00f3mo hacer una auditor\u00eda de contenido?<\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_1_Definir_objetivos_y_metricas_de_evaluacion\"><span>1. Definir objetivos y m\u00e9tricas de evaluaci\u00f3n<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2_Organizar_tu_contenido\"><span>2. Organizar tu contenido<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_3_Usar_analiticas_y_herramientas_de_calidad_de\"><span>3. Usar anal\u00edticas y herramientas de calidad de contenido<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_4_Aplicar_soluciones_basadas_en_los_datos_obtenidos\"><span>4. Aplicar soluciones basadas en los datos obtenidos<\/span><\/a><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:34px;\" id=\"what\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 es la auditor\u00eda de contenido?<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>La auditor\u00eda de contenido es <strong>la revisi\u00f3n, an\u00e1lisis y evaluaci\u00f3n sistem\u00e1ticos de todo el contenido de tu sitio web<\/strong>, incluso:<\/p>\n<ul>\n<li>p\u00e1ginas de destino<\/li>\n<li>publicaciones de blog<\/li>\n<li>p\u00e1ginas de productos\/servicios<\/li>\n<li>p\u00e1ginas principales de contenido<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-top-medium:40px;--awb-font-size:34px;\" id=\"why\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfPor qu\u00e9 necesitas auditor\u00eda de contenido?<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Te permite evaluar y ajustar tu contenido en t\u00e9rminos de:<\/p>\n<ul>\n<li>Relevancia<\/li>\n<li>Utilidad<\/li>\n<li>\u00c9xito en el cumplimiento de los objetivos deseados (por ejemplo, aumentar el conocimiento de la marca o convertir a los usuarios en compradores)<\/li>\n<\/ul>\n<p>Una auditor\u00eda de contenido tambi\u00e9n ayuda a identificar:<\/p>\n<ul>\n<li><strong>Brechas de contenido:<\/strong> temas que pueden interesar a tu audiencia, pero que a\u00fan no has tocado<\/li>\n<li><strong>Contenido prioritario:<\/strong> piezas que se clasifican mejor entre los usuarios, lo que significa que hay un mayor inter\u00e9s y potencial en ellas<\/li>\n<\/ul>\n<p>Una vez que hayas revisado y analizado tu contenido, tendr\u00e1s una <strong>perspectiva mucho m\u00e1s integral de tus usuarios<\/strong> y una noci\u00f3n m\u00e1s clara del contenido que necesitan y desean.<\/p>\n<p>La conclusi\u00f3n es que una auditor\u00eda lo ayudar\u00e1 a crear mejor contenido y mejorar\u00e1 considerablemente su estrategia de marketing de contenido basada en datos s\u00f3lidos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-top-medium:40px;--awb-font-size:34px;\" id=\"howoften\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfCon qu\u00e9 frecuencia hay que hacer auditor\u00eda de contenido?<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>La frecuencia depende de las caracter\u00edsticas individuales de cada marca, pero te dejamos algunas sugerencias:<\/p>\n<ul>\n<li>regularmente (por ejemplo, una vez al a\u00f1o)<\/li>\n<li>si sus m\u00e9tricas no son satisfactorias (baja interacci\u00f3n con el sitio web, alta tasa de rebote)<\/li>\n<li>si est\u00e1s lanzando nuevos productos\/servicios (necesitas adaptar tu contenido, lo cual es una buena raz\u00f3n para revisarlo)<\/li>\n<li>si est\u00e1s redise\u00f1ando tu web<\/li>\n<li>si est\u00e1s revisando tu estrategia de contenido<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-top-medium:40px;--awb-font-size:34px;\" id=\"howto\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfC\u00f3mo hacer una auditor\u00eda de contenido?<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Seg\u00fan el tama\u00f1o de tu sitio web y el volumen de tu contenido, una auditor\u00eda de contenido puede parecer tarea dif\u00edcil. Pero no tiene por qu\u00e9 ser as\u00ed si sigues algunos pasos simples de organizaci\u00f3n y an\u00e1lisis.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:30px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:30px;\" id=\"definegoals\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>1. Definir objetivos y m\u00e9tricas de evaluaci\u00f3n<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Como primer paso, hay que definir los objetivos de tu auditor\u00eda de contenido y luego establecer las m\u00e9tricas que utilizar\u00e1s para medir estos objetivos.<\/p>\n<p><b><u>Optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/u><\/b><\/p>\n<p>Si decides centrarte en las m\u00e9tricas de SEO y en el rendimiento de tu contenido en Google, aseg\u00farate de comprobar:<\/p>\n<ul>\n<li>el volumen de tr\u00e1fico org\u00e1nico<\/li>\n<li>las palabras clave (densidad, volumen de b\u00fasqueda)<\/li>\n<li>los metadatos<\/li>\n<li>la cantidad de palabras<\/li>\n<li>los enlaces entrantes\/salientes<\/li>\n<li>la estructura de la p\u00e1gina (encabezados, im\u00e1genes)<\/li>\n<li>la legibilidad y calidad del contenido<\/li>\n<\/ul>\n<p><b><u>Conversiones<\/u><\/b><\/p>\n<p>Si deseas saber c\u00f3mo tu contenido ayuda a convertir a tus usuarios en clientes, debes observar m\u00e9tricas de comportamiento como:<\/p>\n<ul>\n<li>el tiempo pasado en la p\u00e1gina<\/li>\n<li>la tasa de conversi\u00f3n<\/li>\n<li>el viaje del cliente<\/li>\n<li>el porcentaje de rebote<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Engagement<\/strong><\/span><\/p>\n<p>\u00bfBuscas aumentar el conocimiento sobre tu marca? En este caso, verifica c\u00f3mo reaccionan los usuarios a tu contenido y realiza un seguimiento de las m\u00e9tricas de interacci\u00f3n:<\/p>\n<ul>\n<li>comparticiones en RRSS<\/li>\n<li>env\u00edos a otros usuarios (por correo electr\u00f3nico, redes, etc.)<\/li>\n<li>likes<\/li>\n<li>clicks<\/li>\n<li>commentarios<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:30px;\" id=\"list\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>2. Organizar tu contenido<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Re\u00fane tu contenido en un excel b\u00e1sico, incluyendo datos como URLs, indicadores basados en los objetivos previamente definidos (si elegiste SEO, tendr\u00e1s que extraer palabras clave, metadatos, encabezados, etc.), m\u00e9tricas y acciones que aplicar.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"117\" alt=\"content audit spreadsheet\" title=\"Untitled design (16)\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16.png\" class=\"lazyload img-responsive wp-image-7138\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271030%27%20height%3D%27117%27%20viewBox%3D%270%200%201030%20117%27%3E%3Crect%20width%3D%271030%27%20height%3D%27117%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16-200x23.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16-400x45.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16-600x68.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16-800x91.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/10\/Untitled-design-16.png 1030w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1030px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:80px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:30px;\" id=\"use\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>3. Usar anal\u00edticas y herramientas de calidad de contenido<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Las herramientas que rastrean y analizan la calidad del contenido de tu sitio web son los mejores recursos de datos.<\/p>\n<p><a href=\"http:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> contiene una gran cantidad de informaci\u00f3n sobre el comportamiento de los usuarios, incluso lo que leen, c\u00f3mo lo encuentran, cu\u00e1nto tiempo pasan ley\u00e9ndolo, qu\u00e9 acciones toman despu\u00e9s de leerlo y mucho m\u00e1s.<\/p>\n<p>Para obtener consejos sobre c\u00f3mo medir y mejorar la calidad del contenido, te recomendamos herramientas como <a href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\">Yoast<\/a> (como plugin para WordPress) y <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/grammarly-grammar-checker\/kbfnbcaeplbcioakkpcpgfkobkghlhen\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a> (como extensi\u00f3n para Chrome). Son f\u00e1ciles de usar y tienen versiones gratuitas perfectamente funcionales.<\/p>\n<p>Utiliza estas herramientas para extraer las m\u00e9tricas que has definido previamente y decidir las mejoras exactas que necesita tu contenido.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:10px;--awb-margin-top-small:40px;--awb-font-size:30px;\" id=\"apply\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>4. Aplicar soluciones basadas en los datos obtenidos<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ya tienes las m\u00e9tricas, obtuviste los datos y ahora es el momento de sacar algunas conclusiones. Quiz\u00e1s algunas de tus piezas de contenido necesiten mejores palabras clave. O tus metadatos est\u00e1n incompletos. O tal vez la puntuaci\u00f3n de legibilidad en Yoast no es lo suficientemente buena.<\/p>\n<p>Seg\u00fan tus hallazgos para cada pieza de contenido puedes adoptar una acci\u00f3n, como conservar, eliminar, actualizar o reescribir, establecer un marco de tiempo y comenzar a implementar las soluciones.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu contenido es un recurso de marca esencial y un activo valioso. Desde las descripciones de tus productos o servicios hasta las ideas que compartes en tu blog, el contenido sirve para atraer clientes, informarlos y ayudarlos a tomar una decisi\u00f3n (con suerte, una que implique comprar lo que ofreces).<br \/>\nPero para asegurarte de que tu contenido cumple con estos objetivos, es una buena idea revisarlo de vez en cuando y confirmar que siga siendo relevante, \u00fatil y que represente con precisi\u00f3n tu marca. Este proceso se denomina auditor\u00eda de contenido.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-7146","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es una auditor\u00eda de contenido y por qu\u00e9 necesitas una?<\/title>\n<meta name=\"description\" content=\"En este post te contamos qu\u00e9 es una auditor\u00eda de contenido, por qu\u00e9 la necesitas y cmo hacerla en 4 pasos simples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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