{"id":7183,"date":"2022-11-06T21:28:19","date_gmt":"2022-11-06T21:28:19","guid":{"rendered":"https:\/\/allucinant.com\/?p=7183"},"modified":"2024-03-03T22:33:27","modified_gmt":"2024-03-03T22:33:27","slug":"tendencias-del-ecommerce-en-2022","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/tendencias-del-ecommerce-en-2022\/","title":{"rendered":"Tendencias del Ecommerce en 2022"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:0%;--awb-padding-top-small:50px;--awb-padding-bottom-small:10px;--awb-margin-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/web-design-blog-post-2.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">Tendencias del Ecommerce en 2022<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">6 noviembre 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"rubberBand\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/desarrollo-web\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de desarrollo web<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-animated\" style=\"background-color:rgba(255,255,255,0);padding:0;border-color:#cccccc;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:center;--awb-layout:row;--awb-alignment-small:center;--awb-stacked-align-small:center;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"Tendencias del Ecommerce en 2022\" data-description=\"Tendencias del Ecommerce en 2022 6 noviembre 2022 Servicios de desarrollo web   \r\nEn Espa\u00f1a hay 24.7 millones de compradores online (fuente IAB Spain). Sus h\u00e1bitos y preferencias son los que determinan el \u00e9xito de un Ecommerce. Si tu empresa mantiene una tienda online, es importante que conozcas las\" data-link=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/tendencias-del-ecommerce-en-2022\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Ftendencias-del-ecommerce-en-2022%2F&amp;t=Tendencias%20del%20Ecommerce%20en%202022\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/x.com\/intent\/post?text=Tendencias%20del%20Ecommerce%20en%202022&amp;url=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Ftendencias-del-ecommerce-en-2022%2F\" 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data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.16%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>En Espa\u00f1a hay 24.7 millones de compradores online (fuente IAB Spain). Sus h\u00e1bitos y preferencias son los que determinan el \u00e9xito de un Ecommerce. Si tu empresa mantiene una tienda online, es importante que conozcas las \u00faltimas tendencias del sector. Te traemos algunos de los datos claves del estudio <a style=\"color: var(--awb-color6);\" href=\"https:\/\/iabspain.es\/estudio\/estudio-e-commerce-2022\/\" target=\"_blank\" rel=\"noopener\"><u>Ecommerce 2022 de IAB Spain<\/u><\/a>. La muestra fue de 1.096 individuos compradores online de 16-70 an\u0303os de ambos sexos, y 214 profesionales del sector. Sigue leyendo para conocer las tendencias del Ecommerce en 2022.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:34px;\" id=\"Fechas_importantes\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Motivos para comprar online<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-line-height:1.6;\"><p>Lo que m\u00e1s motiva las compras online son la <strong>conveniencia<\/strong>, la <strong>amplia oferta<\/strong> y las <strong>promos<\/strong>.<\/p>\n<p>La publicidad online pierde peso y se encuentra en el \u00faltimo lugar entre los factores que motivan las compras online.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"tendencias ecommerce 2022 - motivos para comprar\" title=\"tendencias ecommerce 2022 &#8211; motivos para comprar\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1.png\" class=\"lazyload img-responsive wp-image-7155\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1-200x200.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1-400x400.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1-600x600.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1-800x800.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/1.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:8.16%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:8.16%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:34px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Lo que m\u00e1s se compra<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;\"><p>Los <strong>productos f\u00edsicos<\/strong> siguen siendo la compra online m\u00e1s frecuente.<\/p>\n<p>Los servicios (restaurantes, estancias, peluquer\u00eda, internet, viajes) vienen en segundo lugar, pero disminuyendo en comparaci\u00f3n con 2021.<\/p>\n<p>Los productos digitales como software, pel\u00edculas y series, m\u00fasica, aplicaciones, juegos online, se encuentran en tercer lugar.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:16.32%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:16.32%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"tendencias ecommerce 2022 - motivos para comprar\" title=\"tendencias ecommerce 2022 &#8211; motivos para comprar\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/2-e1667765248340.png\" class=\"lazyload img-responsive wp-image-7159\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.256%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:8.256%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:34px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Fuentes de informaci\u00f3n<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Aunque bajan respecto al 2021, los marketplaces como Amazon y AliExpress son las fuentes de informaci\u00f3n m\u00e1s frecuentes.<\/p>\n<p>Google se queda en segundo lugar mientras que las propias webs de las tiendas son las \u00fanicas que suben respecto al 2021 y ocupan el tercer lugar.<\/p>\n<p>Las redes sociales sorprendentemente se quedan \u00faltimas y dan mucho para pensar, teniendo en cuenta que las marcas generalmente apuestan bastante en la promoci\u00f3n de productos mediante sus redes sociales.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-3 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"tendencias ecommerce 2022 - Fuentes de informaci\u00f3n\" title=\"tendencias ecommerce 2022 &#8211; Fuentes de informaci\u00f3n\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3.png\" class=\"lazyload img-responsive wp-image-7168\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3-200x200.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3-400x400.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3-600x600.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3-800x800.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/3.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:34px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">\u00bfPor qu\u00e9 un Ecommerce y no otro?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-line-height:1.6;\"><p>Los usuarios eligen un Ecommerce frente a otro m\u00e1s que todo por <strong>razones econ\u00f3micas<\/strong>.<\/p>\n<p>Las ofertas y promociones tambi\u00e9n son claves a la hora de elegir. As\u00ed mismo los plazos de entrega, el servicio post-venta y la confianza, demuestran tener bastante peso en el proceso de toma de decisi\u00f3n de los usuarios.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:16.32%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:16.32%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-4 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"tendencias ecommerce 2022 - por que un ecommerce y no otro\" title=\"tendencias ecommerce 2022 &#8211; por que un ecommerce y no otro\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4.png\" class=\"lazyload img-responsive wp-image-7170\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4-200x200.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4-400x400.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4-600x600.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4-800x800.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/4.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:34px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">RRSS Ecommerce vs. RRSS Usuarios<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-line-height:1.6;\"><p><span class=\"JsGRdQ\">Existe cierta discrepancia entre las <\/span><strong><span class=\"JsGRdQ\">redes sociales<\/span><\/strong><span class=\"JsGRdQ\"> que usan los Ecommerce y las que usan sus compradores.<\/span><\/p>\n<p>Facebook e Instagram son las redes preferidas de todos, pero m\u00e1s usuarios est\u00e1n en YouTube que en Twitter, mientras que los Ecommerce apuestan primero por Twitter.<\/p>\n<p>Telegram y TikTok parecen ser campos no explorados por parte de los Ecommerce, y sorprende tambi\u00e9n el uso relativamente bajo de TikTok entre los usuarios.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-5 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"tendencias ecommerce 2022 - redes sociales\" title=\"tendencias ecommerce 2022 &#8211; redes sociales\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5.png\" class=\"lazyload img-responsive wp-image-7172\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5-200x200.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5-400x400.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5-600x600.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5-800x800.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/5.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:8.16%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.16%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:8.16%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-font-size:34px;\" id=\"Linea_tiempo\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Tendencia en auge: Live shopping<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:16.32%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-line-height:1.6;\"><p>El live shopping es una experiencia innovadora que se basa en la <strong>promoci\u00f3n de productos a trav\u00e9s de transmisiones en vivo<\/strong>.<\/p>\n<p>Esta tendencia ya se ha establecido en China y est\u00e1 ganando terreno en Europa. 39% de los profesionales de Ecommerce entrevistados ya tienen o se plantean integrar alguna plataforma de live shopping.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:30.912%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:30.912%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-6 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"live shopping\" title=\"live shopping\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1.png\" class=\"lazyload img-responsive wp-image-7176\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1-200x200.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1-400x400.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1-600x600.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1-800x800.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Untitled-design-1.png 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Espa\u00f1a hay 24.7 millones de compradores online (fuente IAB Spain). Sus h\u00e1bitos y preferencias son los que determinan el \u00e9xito de un Ecommerce. Si tu empresa mantiene una tienda online, es importante que conozcas las \u00faltimas tendencias del sector. Te traemos algunos de los datos claves del estudio Ecommerce 2022 de IAB Spain.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,88],"tags":[],"class_list":["post-7183","post","type-post","status-publish","format-standard","hentry","category-desarrollo-web","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias del Ecommerce en 2022 | Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"Conoce las tendencias del Ecommerce para 2022 - te traemos datos claves del estudio Ecommerce 2022 de IAB Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/tendencias-del-ecommerce-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias del Ecommerce en 2022 | Al\u00b7lucinant Studio\" \/>\n<meta property=\"og:description\" content=\"Conoce las tendencias del Ecommerce para 2022 - 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