{"id":7361,"date":"2022-11-27T18:32:38","date_gmt":"2022-11-27T18:32:38","guid":{"rendered":"https:\/\/allucinant.com\/?p=7361"},"modified":"2024-03-03T22:32:51","modified_gmt":"2024-03-03T22:32:51","slug":"por-que-mi-web-no-aparece-en-google","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/por-que-mi-web-no-aparece-en-google\/","title":{"rendered":"\u00bfPor qu\u00e9 mi web no aparece en Google?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:0%;--awb-padding-top-small:50px;--awb-padding-bottom-small:10px;--awb-margin-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/digital-marketing-blog-post-7.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">\u00bfPor qu\u00e9 mi web no aparece en Google?<br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">27 noviembre 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"rubberBand\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-animated\" style=\"background-color:rgba(255,255,255,0);padding:0;border-color:#cccccc;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:center;--awb-layout:row;--awb-alignment-small:center;--awb-stacked-align-small:center;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"\u00bfPor qu\u00e9 mi web no aparece en Google?\" data-description=\"\u00bfPor qu\u00e9 mi web no aparece en Google? 27 noviembre 2022 Servicios de marketing digital   \r\nTienes una p\u00e1gina web que contabas que iba a ser el escaparate digital de tu negocio. Invertiste los recursos en crearla y sigues invirti\u00e9ndolos en mantenerla. Pero no aparece en los resultados de\" data-link=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/por-que-mi-web-no-aparece-en-google\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fpor-que-mi-web-no-aparece-en-google%2F&amp;t=%C2%BFPor%20qu%C3%A9%20mi%20web%20no%20aparece%20en%20Google%3F\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/x.com\/intent\/post?text=%C2%BFPor%20qu%C3%A9%20mi%20web%20no%20aparece%20en%20Google%3F&amp;url=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fpor-que-mi-web-no-aparece-en-google%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"X\" aria-label=\"X\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fpor-que-mi-web-no-aparece-en-google%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"WhatsApp\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=%C2%BFPor%20qu%C3%A9%20mi%20web%20no%20aparece%20en%20Google%3F&amp;body=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fdesarrollo-web%2Fpor-que-mi-web-no-aparece-en-google%2F\" target=\"_self\" title=\"Correo electr\u00f3nico\" aria-label=\"Correo electr\u00f3nico\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>Tienes una p\u00e1gina web que contabas que iba a ser el escaparate digital de tu negocio. Invertiste los recursos en crearla y sigues invirti\u00e9ndolos en mantenerla. Pero no aparece en los resultados de Google y, como consecuencia, no le puede llegar a ning\u00fan usuario.<\/p>\n<p>Si te preguntas por qu\u00e9 tu web no aparece en Google, o por qu\u00e9 solo aparecen ciertas p\u00e1ginas, y cu\u00e1l es la soluci\u00f3n, sigue leyendo. Te explicamos c\u00f3mo Google llega a mostrar unas p\u00e1ginas web en sus resultados y otras no.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px var(--awb-color5);;--awb-border-color:var(--awb-color5);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:33.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:33.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.8%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;contact|Art\\u00edculos &quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-bottom:30px;--awb-margin-left:30px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_3_fases\">3 fases<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Rastrear\">Rastrear<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Indexar\"><span>Indexar<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Mostrar_en_resultados\"><span>Mostrar en resultados<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Conclusion\"><span>Conclusi\u00f3n<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:14.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:14.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"3fases\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">3 fases<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Google pasa por tres fases principales para incluir a una p\u00e1gina web en sus resultados de b\u00fasqueda:<\/p>\n<ol>\n<li><b>Rastrear<\/b><\/li>\n<li><b>Indexar<\/b><\/li>\n<li><b>Mostrar en resultados<\/b><\/li>\n<\/ol>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-margin-top:40px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"2200\" height=\"800\" alt=\"Google search result process\" title=\"Copy of Circle Percentage Data Timeline Graph (3000 \u00d7 768px)\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px.png\" class=\"lazyload img-responsive wp-image-7356\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272200%27%20height%3D%27800%27%20viewBox%3D%270%200%202200%20800%27%3E%3Crect%20width%3D%272200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-200x73.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-400x145.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-600x218.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800x291.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-1200x436.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px.png 2200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-margin-top:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"700\" height=\"1000\" alt=\"Google search result process\" title=\"Copy of Circle Percentage Data Timeline Graph (3000 \u00d7 768px) (800 \u00d7 2000px)\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px.png\" class=\"lazyload img-responsive wp-image-7382\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%271000%27%20viewBox%3D%270%200%20700%201000%27%3E%3Crect%20width%3D%27700%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px-200x286.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px-400x571.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px-600x857.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/11\/Copy-of-Circle-Percentage-Data-Timeline-Graph-3000-\u00d7-768px-800-\u00d7-2000px.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 700px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:32px;\" id=\"Rastrear\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Rastrear<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Hay dos pasos en esta primera fase: <strong>descubrimiento de URLs<\/strong> y <strong>rastreo<\/strong> de las mismas.<\/p>\n<p>Ante todo, Google tiene que descubrir las nuevas p\u00e1ginas de alguna forma. Esto no ocurre simplemente con la creaci\u00f3n de una p\u00e1gina. Se hace mediante:<\/p>\n<ul>\n<li>enlazar la nueva p\u00e1gina dentro de p\u00e1ginas existentes<\/li>\n<li>a\u00f1adir sitemap en Google Search Console<\/li>\n<li>a\u00f1adir p\u00e1ginas manualmente en Search Console<\/li>\n<\/ul>\n<p>Desp\u00faes de descubrir la p\u00e1gina, Google la analiza con sus rastreadores (crawlers) para entender qu\u00e9 es lo que contiene. Pero a<span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); letter-spacing: var(--body_typography-letter-spacing);\"> veces los crawlers no pueden rastrear una p\u00e1gina y las razones m\u00e1s frecuentes de ello son:<\/span><\/p>\n<ul>\n<li>el propietario no ha dado permiso de rastreo<\/li>\n<li>el c\u00f3digo robots.txt impide el acceso<\/li>\n<li>problemas del servidor<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Indexar\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Indexar<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Al rastrear una p\u00e1gina, Google intenta entender qu\u00e9 es lo que contiene la misma, para poder indexarla y posteriormente mostrarla en los resultados de b\u00fasqueda correctos.<\/p>\n<p>Entre los componentes que Google analiza en ese proceso son:<\/p>\n<ul>\n<li>texto<\/li>\n<li>etiquetas y atributos (como los de t\u00edtulo)<\/li>\n<li>im\u00e1genes<\/li>\n<li>v\u00eddeos<\/li>\n<\/ul>\n<p>Tambi\u00e9n toma en cuenta:<\/p>\n<ul>\n<li>el idioma de la p\u00e1gina<\/li>\n<li>el pa\u00eds nativo<\/li>\n<li>la usabilidad<\/li>\n<li>los backlinks (enlaces hac\u00eda la p\u00e1gina que est\u00e1n incluidas en p\u00e1ginas externas)<\/li>\n<\/ul>\n<p>En esta fase Google determina tambi\u00e9n si una URL o p\u00e1gina es can\u00f3nica, es decir si es la m\u00e1s representativa de un conjunto de p\u00e1ginas duplicadas de tu sitio.<\/p>\n<p>Algunas razones que pueden impedir la indexaci\u00f3n de p\u00e1ginas son:<\/p>\n<ul>\n<li>un c\u00f3digo de no-indexaci\u00f3n<\/li>\n<li>problemas de dise\u00f1o o usabilidad<\/li>\n<li>contenido de baja calidad<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Mostrar\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Mostrar en resultados<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Cuando un usuario realiza una b\u00fasqueda, Google revisa su \u00edndice para encontrar los resultados m\u00e1s relevantes y que m\u00e1s coinciden con lo que pregunta el usuario.<\/p>\n<p>La relevancia se determina a base de varios factores, los principales de cuales son <strong>ubicaci\u00f3n del usuario, idioma, tipo de dispositivo<\/strong>.<\/p>\n<p>Una p\u00e1gina puede no aparecer en Google debido a que:<\/p>\n<ul>\n<li>lo impide alg\u00fan c\u00f3digo<\/li>\n<li>el contenido sea irrelevante a la b\u00fasqueda<\/li>\n<li>el contenido es de baja calidad<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-margin-bottom-small:0px;--awb-font-size:32px;\" id=\"Conclusion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Conclusi\u00f3n<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Si Google llega a descubrir que una p\u00e1gina web existe, no la podr\u00e1 rastrear. Si no la puede rastrear, no la indexar\u00e1. Y si no la puede indexar, no la mostrar\u00e1 en sus resultados.<\/p>\n<p>El proceso que ayuda a superar estas tres fases de Google es SEO. Puedes consultar nuestra serie de art\u00edculos sobre <span style=\"color: var(--awb-color6);\"><span style=\"color: var(--awb-color8);\"><u>\u00bfC\u00f3mo hacer SEO?<\/u><\/span><\/span><a href=\"https:\/\/allucinant.com\/insights\/digital-marketing\/basic-web-optimization-tips\/\"><b> <\/b><\/a>y tambi\u00e9n mantenerte atento para posts futuros sobre el tema.<\/p>\n<p><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing);\"><span style=\"font-weight: var(--awb-typography4-font-weight);\">No te pierdas nada y s\u00edguenos en <\/span><a style=\"color: var(--awb-color6);\" href=\"https:\/\/www.instagram.com\/allucinant.studio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: var(--awb-color8);\"><u>Instagram<\/u><\/span><\/a><span style=\"font-weight: var(--awb-typography4-font-weight);\"> y <\/span><a style=\"color: var(--awb-color6);\" href=\"https:\/\/www.linkedin.com\/company\/al%C2%B7lucinant-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: var(--awb-color8);\"><u>LinkedIn<\/u><\/span><\/a><span style=\"font-weight: var(--awb-typography4-font-weight);\">.<\/span><\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type awb-b-icon-pos-right\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:20px;--button-border-radius-top-right:20px;--button-border-radius-bottom-right:20px;--button-border-radius-bottom-left:20px;--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:60px;\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/#Contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Cont\u00e1ctanos si quieres saber m\u00e1s sobre SEO<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tienes una p\u00e1gina web que contabas que iba a ser el escaparate digital de tu negocio. Invertiste los recursos en crearla y sigues invirti\u00e9ndolos en mantenerla. Pero no aparece en los resultados de Google y, como consecuencia, no le puede llegar a ning\u00fan usuario.<br \/>\nSi te preguntas por qu\u00e9 tu web no aparece en Google, o por qu\u00e9 solo aparecen ciertas p\u00e1ginas, y cu\u00e1l es la soluci\u00f3n, sigue leyendo. Te explicamos c\u00f3mo Google llega a mostrar unas p\u00e1ginas web en sus resultados y otras no.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-7361","post","type-post","status-publish","format-standard","hentry","category-desarrollo-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 mi web no aparece en Google? | Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"Si te preguntas por qu\u00e9 tu web no aparece en Google, sigue leyendo y descubre algunas de las posibles razones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/desarrollo-web\/por-que-mi-web-no-aparece-en-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 mi web no aparece en Google? 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