{"id":7815,"date":"2022-12-12T13:48:21","date_gmt":"2022-12-12T13:48:21","guid":{"rendered":"https:\/\/allucinant.com\/blog\/como-hacer-seo-parte-1-contenido\/"},"modified":"2024-09-22T11:47:50","modified_gmt":"2024-09-22T11:47:50","slug":"como-hacer-seo-parte-1-contenido","status":"publish","type":"post","link":"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/","title":{"rendered":"\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload fusion-animated\" style=\"--awb-border-sizes-top:1px;--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:0%;--awb-padding-top-small:50px;--awb-padding-bottom-small:10px;--awb-margin-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/allucinant.com\/wp-content\/uploads\/2024\/03\/digital-marketing-blog-post-7.png\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15.36%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-margin-bottom:20px;--awb-alignment:center;--awb-breadcrumb-sep:&#039;\/&#039;;text-align:center;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/allucinant.com\/es\/\">Inicio<\/a><\/span><\/span><\/nav><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top:40px;--awb-margin-top-small:40px;--awb-margin-top-medium:60px;--awb-sep-color:var(--awb-color8);--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;line-height:1.5;\">\u00bfC\u00f3mo hacer SEO?<\/p>\n<p><span style=\"font-size: 25px;\" data-fusion-font=\"true\">Parte 1: Contenido<\/span><br \/><\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:12px;--awb-text-color:var(--awb-color8);--awb-margin-top:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\">12 diciembre 2022<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-animated awb-b-icon-pos-right\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"rubberBand\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-animated\" style=\"background-color:rgba(255,255,255,0);padding:0;border-color:#cccccc;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:center;--awb-layout:row;--awb-alignment-small:center;--awb-stacked-align-small:center;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\" data-title=\"\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido\" data-description=\"\u00bfC\u00f3mo hacer SEO?\r\nParte 1: Contenido \r\n12 diciembre 2022 Servicios de marketing digital   \r\nSi te preguntas \u00bfc\u00f3mo hacer SEO?, has llegado al lugar correcto. Te ofrecemos una serie de 4 art\u00edculos donde vamos a analizar cada uno de los 4 grupos de factores que influyen\" data-link=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fcomo-hacer-seo-parte-1-contenido%2F&amp;t=%C2%BFC%C3%B3mo%20hacer%20SEO%3F%20Parte%201%3A%20Contenido\" target=\"_blank\" rel=\"noreferrer\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/x.com\/intent\/post?text=%C2%BFC%C3%B3mo%20hacer%20SEO%3F%20Parte%201%3A%20Contenido&amp;url=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fcomo-hacer-seo-parte-1-contenido%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"X\" aria-label=\"X\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fcomo-hacer-seo-parte-1-contenido%2F&amp;title=%C2%BFC%C3%B3mo%20hacer%20SEO%3F%20Parte%201%3A%20Contenido&amp;summary=%C2%BFC%C3%B3mo%20hacer%20SEO%3F%0D%0AParte%201%3A%20Contenido%20%0D%0A12%20diciembre%202022%20Servicios%20de%20marketing%20digital%20%20%20%20%20%0D%0ASi%20te%20preguntas%20%C2%BFc%C3%B3mo%20hacer%20SEO%3F%2C%20has%20llegado%20al%20lugar%20correcto.%20Te%20ofrecemos%20una%20serie%20de%204%20art%C3%ADculos%20donde%20vamos%20a%20analizar%20cada%20uno%20de%20los%204%20grupos%20de%20factores%20que%20influyen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\" aria-label=\"LinkedIn\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fcomo-hacer-seo-parte-1-contenido%2F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"WhatsApp\" aria-label=\"WhatsApp\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"WhatsApp\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"mailto:?subject=%C2%BFC%C3%B3mo%20hacer%20SEO%3F%20Parte%201%3A%20Contenido&amp;body=https%3A%2F%2Fallucinant.com%2Fes%2Fblog%2Fmarketing-digital%2Fcomo-hacer-seo-parte-1-contenido%2F\" target=\"_self\" title=\"Correo electr\u00f3nico\" aria-label=\"Correo electr\u00f3nico\" data-placement=\"top\" data-toggle=\"tooltip\" data-title=\"Correo electr\u00f3nico\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail\" style=\"color:black;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--link_hover_color: var(--awb-color8);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:21.12%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:300;\"><p>Si te preguntas \u00bfc\u00f3mo hacer SEO?, has llegado al lugar correcto. Te ofrecemos una serie de 4 art\u00edculos donde vamos a analizar cada uno de los 4 grupos de factores que influyen en el SEO:<\/p>\n<p style=\"padding-left: 40px;\"><b>Contenido<\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>Aspectos t\u00e9cnicos<\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>Autoridad<\/b><\/p>\n<p style=\"font-weight: bold; padding-left: 40px;\">Experiencia de usuario<\/p>\n<p style=\"padding-left: 0px;\">En esta primera parte vamos a ver c\u00f3mo hacer SEO mediante la optimizaci\u00f3n de contenido.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-box-shadow:7px 3px 0px 2px #bb7ccb;;--awb-border-color:#bb7ccb;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:43.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:21.12%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:30px;--awb-spacing-right-medium:36.48%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:1;--awb-margin-top-small:30px;--awb-spacing-right-small:4.8%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:24px;--awb-margin-top:30px;--awb-margin-right:20px;--awb-margin-left:20px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Tabla de contenidos<\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0,&quot;h3&quot;:1,&quot;h4&quot;:2},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;art\\u00edculos|9|ventajas|usuario|fancy&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;yes&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-angle-right fas&quot;,&quot;counter_type&quot;:&quot;none&quot;}\" style=\"--awb-margin-right:0px;--awb-margin-bottom:30px;--awb-margin-left:20px;--awb-item-font-size:18px;--awb-item-line-height:1.6;--awb-item-color-hover:var(--awb-color6);--awb-list-indent:15px;--awb-item-highlighted-bg-color:var(--awb-color1);--awb-item-hover-highlighted-bg-color:var(--awb-color1);--awb-item-highlighted-color:var(--awb-color8);--awb-item-hover-highlighted-color:var(--awb-color8);--awb-item-font-family:&quot;Roboto&quot;;--awb-item-font-style:normal;--awb-item-font-weight:400;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Palabras_clave\">Palabras clave<\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><ul class=\"awb-toc-el__list awb-toc-el__list--2\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_son\">\u00bfQu\u00e9 son las palabras clave?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Donde_encuentro_palabras_clave\">\u00bfD\u00f3nde encuentro palabras clave?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Intencion_de_busqueda\">Intenci\u00f3n de b\u00fasqueda<\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><ul class=\"awb-toc-el__list awb-toc-el__list--2\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Que_es\">\u00bfQu\u00e9 es la intenci\u00f3n de b\u00fasqueda?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Como_identifico_la_intencion_de_busqueda\">\u00bfC\u00f3mo identifico la intenci\u00f3n de b\u00fasqueda?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Metadatos\"><span>Metadatos<\/span><\/a><ul class=\"awb-toc-el__list awb-toc-el__list--1\"><li class=\"awb-toc-el__list-item\"><ul class=\"awb-toc-el__list awb-toc-el__list--2\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Como_definir_los_metadatos\">\u00bfC\u00f3mo definir los metadatos?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Formato\"><span>Formato<\/span><\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_URLs\"><span>URLs<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:21.12%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:60px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-bottom-small:0px;--awb-font-size:34px;\" id=\"3fases\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Palabras clave<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><h4 style=\"color: #141617;\" id=\"toc_Que_son\">\u00bfQu\u00e9 son las palabras clave?<\/h4>\n<p>Las <strong>palabras clave<\/strong> (o keywords\/keyphrases\/search queries en ingl\u00e9s) son las palabras y frases que las personas escriben en los motores de b\u00fasqueda para obtener informaci\u00f3n sobre alg\u00fan tema en concreto. Las palabras clave son la forma en la que los usuarios buscan respuestas en l\u00ednea.<\/p>\n<p>Dicho esto, es f\u00e1cil de entender por qu\u00e9 <strong>las palabras clave son factor esencial para que los usuarios encuentren algo en la red<\/strong> de forma org\u00e1nica. Si tu sitio web, respectivamente tu contenido, no tiene las palabras clave que busca la gente, la gente no encontrar\u00e1 ni llegar\u00e1 a tu sitio web.<\/p>\n<p>Por otro lado, si identificas correctamente la informaci\u00f3n que quieren obtener tus clientes potenciales, y m\u00e1s concretamente &#8211; las palabras clave con las que buscan esta informaci\u00f3n, tendr\u00e1s resuelta una parte importante de la optimizaci\u00f3n web.<\/p>\n<h4 id=\"toc_Donde_encuentro_palabras_clave\">\u00bfD\u00f3nde encuentro palabras clave?<\/h4>\n<p>Hay muchas formas de definir las palabras clave adecuadas para tu contenido. Puedes usar varias herramientas como <a style=\"color: var(--awb-color6);\" href=\"https:\/\/answerthepublic.com\/ryrlgg\/member\/searches\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--awb-color8);\"><u>Answer the public<\/u><\/span><\/a><span style=\"color: var(--awb-color8);\">, <\/span><span style=\"color: var(--awb-color8);\"><u><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush<\/a><\/u><\/span><span style=\"color: var(--awb-color8);\">, <\/span><a style=\"color: var(--awb-color6);\" href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--awb-color8);\"><u>Ubersuggest<\/u><\/span><\/a><span style=\"color: var(--awb-color8);\">. Tambi\u00e9n hay formas completamente gratuitas de obtener palabras clave como por ejemplo <\/span><span style=\"color: var(--awb-color8);\"><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Google Trends<\/u><\/a><\/span><span style=\"color: var(--awb-color8);\">, as\u00ed como funciones b\u00e1sicas de Google Search como <\/span><em><span style=\"color: var(--awb-color8);\">Autocomplete<\/span><\/em><span style=\"color: var(--awb-color8);\">, <\/span><em><span style=\"color: var(--awb-color8);\">Los usuarios buscan tambi\u00e9n<\/span><\/em><span style=\"color: var(--awb-color8);\"> y <\/span><em><span style=\"color: var(--awb-color8);\">B\u00fasquedas relacionadas<\/span><\/em><span style=\"color: var(--awb-color8);\"> de Google. Te dejamos nuestro v\u00eddeo sobre <\/span><span style=\"color: var(--awb-color8);\"><u><a href=\"https:\/\/www.instagram.com\/reel\/CisIgIarBRH\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo usar Google Search para obtener palabras clave<\/a><\/u><\/span><span style=\"color: var(--awb-color8);\">.<\/span><\/p>\n<p>Puedes seguir leyendo m\u00e1s sobre <a href=\"https:\/\/allucinant.com\/insights\/digital-marketing\/what-are-keywords-and-how-to-choose-the-right-ones\/\"><u>las palabras clave y su uso aqu\u00ed<\/u>.<\/a><\/p>\n<p>Una vez definidas las palabras clave, hay que <strong>construir el contenido alrededor de ellas<\/strong>. Eso s\u00ed, no te olvides que en primer lugar hay que escribir contenido para personas, no para m\u00e1quinas (en este caso Google). Evita el keyword stuffing &#8211; uso excesivo de palabras clave con tal de que el contenido aparezca en los primeros resultados de Google. No solo que esto agobia los usuarios al leer, sino que en realidad puede influir de forma negativa el ranking en Google, ya que los rastreadores de Google lo detectan.<\/p>\n<blockquote>\n<p><strong>Como regla general, las palabras clave deber\u00edan estar en los t\u00edtulos de p\u00e1ginas, en las URLs y meta descripciones y en los primeros p\u00e1rrafos del texto.<\/strong><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:40px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-font-size:34px;\" id=\"Rastrear\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Intenci\u00f3n de b\u00fasqueda<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:20px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><h4 style=\"color: #141617;\" id=\"toc_Que_es\">\u00bfQu\u00e9 es la intenci\u00f3n de b\u00fasqueda?<\/h4>\n<p>Junto con las palabras clave, tenemos otro factor importante a la hora de buscar cosas en los motores de b\u00fasqueda. Se trata de la <strong>intenci\u00f3n de b\u00fasqueda<\/strong> (o intenci\u00f3n del usuario) &#8211; t\u00e9rmino utilizado para describir <strong>el prop\u00f3sito de una b\u00fasqueda en l\u00ednea<\/strong>. Es la raz\u00f3n por la que alguien realiza una b\u00fasqueda espec\u00edfica.<\/p>\n<blockquote>\n<p>La intenci\u00f3n ayuda a especificar a\u00fan m\u00e1s una b\u00fasqueda y puede ayudar a concretar las palabras clave.<\/p>\n<\/blockquote>\n<p>Google continuamente actualiza su algoritmo para poder determinar la intenci\u00f3n de b\u00fasqueda de los usuarios y mostrarles resultados de p\u00e1ginas que mejor se ajusten tanto a las palabras clave, como a la intenci\u00f3n. Eso requiere la <strong>creaci\u00f3n de contenido que tiene en cuenta no solo las palabras clave adecuadas, sino tambi\u00e9n la intenci\u00f3n de b\u00fasqueda<\/strong>.<\/p>\n<p>Hay varios tipos de intenci\u00f3n de b\u00fasqueda, pero los principales son:<\/p>\n<ul>\n<li>\n<p style=\"padding-left: 0px;\"><b style=\"color: var(--awb-color5);\">Informacional<\/b><span style=\"color: var(--awb-color5); font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); background-color: rgba(255, 255, 255, 0); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing);\"><b>: <\/b><\/span><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color);\">B\u00fasqueda de informaci\u00f3n y deseo de saber m\u00e1s sobre un tema determinado. Muchas veces incluye palabras y frases como qu\u00e9 es\u2026, <\/span><span style=\"font-family: var(--awb-typography4-font-family); font-weight: var(--awb-typography4-font-weight); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing); color: var(--body_typography-color); font-style: italic; background-color: rgba(255, 255, 255, 0);\">c\u00f3mo, mejor manera de, de qu\u00e9 sirve<\/span><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing); color: var(--body_typography-color); background-color: rgba(255, 255, 255, 0);\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p style=\"padding-left: 0px;\"><b><span style=\"color: var(--awb-color5);\">Navegacional<\/span><span style=\"color: var(--awb-color5); background-color: rgba(255, 255, 255, 0); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); letter-spacing: var(--body_typography-letter-spacing);\">: <\/span><\/b><span style=\"font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); letter-spacing: var(--body_typography-letter-spacing); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color);\">Deseo de visitar sitio web espec\u00edfico.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p style=\"padding-left: 0px;\"><b><span style=\"color: var(--awb-color5);\">Comercial<\/span><span style=\"color: var(--awb-color5); background-color: rgba(255, 255, 255, 0); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); letter-spacing: var(--body_typography-letter-spacing);\">: <\/span><\/b><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">Supone intenci\u00f3n de compra, pero necesita m\u00e1s tiempo y convicci\u00f3n. Puede incluir frases de comparaci\u00f3n (<\/span><span style=\"font-style: italic; background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-weight: var(--awb-typography4-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">que \u2026. es mejor, que \u2026. me conviene, \u2026 vs. \u2026, mejor\u2026<\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">)<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p style=\"padding-left: 0px;\"><b><span style=\"color: var(--awb-color5);\">Transaccional<\/span><span style=\"color: var(--awb-color5); background-color: rgba(255, 255, 255, 0); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); letter-spacing: var(--body_typography-letter-spacing);\">: <\/span><\/b><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--awb-typography4-font-family); font-size: var(--body_typography-font-size); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">Prop\u00f3sito de comprar en el momento. <\/span><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing);\">Es probable que incluye palabras como <\/span><span style=\"font-style: italic; font-family: var(--awb-typography4-font-family); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing);\">comprar, descuento<\/span><span style=\"font-family: var(--awb-typography4-font-family); font-style: var(--awb-typography4-font-style); font-weight: var(--awb-typography4-font-weight); background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-size: var(--body_typography-font-size); letter-spacing: var(--body_typography-letter-spacing);\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>Como podemos ver, estos <strong>4 tipos de intenci\u00f3n representan un embudo con 4 fases de conversi\u00f3n<\/strong>. Conviene adaptar el contenido de una web a la fase de conversi\u00f3n correspondiente. Si tu p\u00e1gina web vende productos por ejemplo, es recomendable usar m\u00e1s frases de intenci\u00f3n comerciales y transaccionales. Si quieres convertir usuarios que se encuentran en la fase informacional, conviene crear contenido informativo como publicaciones que respondan a preguntas espec\u00edficas.<\/p>\n<h4 style=\"color: #141617;\" id=\"toc_Como_identifico_la_intencion_de_busqueda\">\u00bfC\u00f3mo identifico la intenci\u00f3n de b\u00fasqueda?<\/h4>\n<p>Y si te preguntas c\u00f3mo se puede conocer la intenci\u00f3n de b\u00fasqueda de tus usuarios, no hace falta mirar m\u00e1s all\u00e1 que los mismos motores de b\u00fasqueda. Puedes abrir una ventana inc\u00f3gnito en Google, escribir la palabra clave, por la cual quieres que se indexe tu contenido, y analizar los resultados que te salen. Son una buena indicaci\u00f3n de la intenci\u00f3n de b\u00fasqueda habitual de los usuarios, relacionada a la palabra clave que escribiste.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:60px;--awb-margin-bottom-small:0px;--awb-font-size:34px;\" id=\"Indexar\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Metadatos<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Los metadatos son <strong>elementos HTML que contienen informaci\u00f3n sobre la misma p\u00e1gina web que los contiene<\/strong>. Es decir, son datos sobre otros datos.<\/p>\n<p>Los motores de b\u00fasqueda usan los metadatos para definir el contenido y la tem\u00e1tica de una p\u00e1gina web. Esta funci\u00f3n les hace especialmente importantes para la optimizaci\u00f3n web.<\/p>\n<p>Unos meta datos acertados incluyen:<\/p>\n<ul>\n<li><strong>Meta t\u00edtulo <\/strong>que contiene la palabra clave objetivo de la p\u00e1gina<\/li>\n<li><strong>Meta descripci\u00f3n<\/strong> que explica el contenido de la p\u00e1gina y contiene la palabra clave<\/li>\n<\/ul>\n<p>Las recomendaciones del mismo Google sobre metadatos incluyen:<\/p>\n<ul>\n<li><strong>Crear descripciones \u00fanicas para cada p\u00e1gina de tu sitio<\/strong><\/li>\n<li><strong>Incluir informaci\u00f3n relevante sobre el contenido en la meta descripci\u00f3n<\/strong><\/li>\n<li><strong>Utilizar descripciones de calidad<\/strong><\/li>\n<\/ul>\n<p>Te dejamos algunos de los ejemplos de Google y su sugerencias para mejorar las meta descripciones:<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"531\" alt=\"Google metadata examples\" title=\"Captura de pantalla 2022-12-08 a las 12.05.07\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-1030x531.png\" class=\"lazyload img-responsive wp-image-7798\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271828%27%20height%3D%27942%27%20viewBox%3D%270%200%201828%20942%27%3E%3Crect%20width%3D%271828%27%20height%3D%27942%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-200x103.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-400x206.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-600x309.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-800x412.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-1200x618.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07.png 1828w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-margin-top-small:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-glow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 0 0 0px var(--awb-color7);box-shadow: 0 0 0px var(--awb-color7);\"><img decoding=\"async\" width=\"1030\" height=\"584\" alt=\"Google metadata example 1\" title=\"Captura de pantalla 2022-12-08 a las 12.04.46\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46.png\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-1030x584.png\" class=\"lazyload img-responsive wp-image-7802\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271828%27%20height%3D%271036%27%20viewBox%3D%270%200%201828%201036%27%3E%3Crect%20width%3D%271828%27%20height%3D%271036%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-400x227.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-600x340.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-800x453.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-1200x680.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46.png 1828w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 fusion-no-small-visibility fusion-no-medium-visibility fusion-carousel-border\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-columns=\"5\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-border-width:1px;--awb-border-color:#e9eaee;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1828\" height=\"942\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07.png\" class=\"attachment-full size-full lazyload\" alt=\"Google metadata examples\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271828%27%20height%3D%27942%27%20viewBox%3D%270%200%201828%20942%27%3E%3Crect%20width%3D%271828%27%20height%3D%27942%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07.png\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-200x103.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-400x206.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-600x309.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-800x412.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07-1200x618.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.05.07.png 1828w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1828\" height=\"1036\" src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46.png\" class=\"attachment-full size-full lazyload\" alt=\"Google metadata example 1\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271828%27%20height%3D%271036%27%20viewBox%3D%270%200%201828%201036%27%3E%3Crect%20width%3D%271828%27%20height%3D%271036%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46.png\" data-srcset=\"https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-200x113.png 200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-400x227.png 400w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-600x340.png 600w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-800x453.png 800w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46-1200x680.png 1200w, https:\/\/allucinant.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-08-a-las-12.04.46.png 1828w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><h4>\u00bfC\u00f3mo definir los metadatos?<\/h4>\n<p>Si tu sitio web est\u00e1 hecho con WordPress, el plugin de <a style=\"color: var(--awb-color6);\" href=\"https:\/\/yoast.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--awb-color8);\"><u>Yoast<\/u><\/span><\/a> es perfecto para crear meta descripciones adecuadas y para ajustar otros detalles que influyen al SEO.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:40px;--awb-margin-bottom-small:0px;--awb-font-size:34px;\" id=\"Mostrar\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>Formato<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>La manera en la que formateas tu contenido tambi\u00e9n es importante para el SEO y los motores de b\u00fasqueda. Aqu\u00ed <strong>destaca espacialmente el uso de H1<\/strong>.<\/p>\n<blockquote>\n<p>H1 es un elemento HTML que se utiliza para identificar la cabecera m\u00e1s importante en una p\u00e1gina web.<\/p>\n<\/blockquote>\n<p><strong>Los usos t\u00edpicos de H1<\/strong> incluyen el t\u00edtulo de una p\u00e1gina o de un post, el nombre de un producto o servicio. Aparte del H1, tenemos <strong>otras cabeceras (H2, H3, H4&#8230;)<\/strong> que, una vez definidas en el orden correcto, <strong>ayudan a los rastreadores a entender mejor el contenido de la p\u00e1gina web<\/strong>.<\/p>\n<p>Es recomendable usar <strong>H1 solo una vez por p\u00e1gina<\/strong> y con esto definir el elemento central de la misma (el t\u00edtulo, por ejemplo). Luego con H2, H3&#8230;, podemos seguir definiendo la jerarqu\u00eda del contenido para que tanto los rastreadores, como los usuarios, lo lean y entiendan m\u00e1s f\u00e1cilmente.<\/p>\n<p>Cabe mencionar que elementos como listas, bullets, negrita tambi\u00e9n pueden ayudar a la optimizaci\u00f3n. Ya que al fin y al cabo, los rastreadores ven una p\u00e1gina web como si fueron usuarios. Por lo tanto al formatear un texto les guiamos y dirigimos su atenci\u00f3n a los puntos m\u00e1s importantes.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-margin-top-small:80px;--awb-margin-bottom-small:0px;--awb-font-size:34px;\" id=\"Conclusion\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\"><strong>URLs<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-line-height:1.6;--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<p>Las URLs son las direcciones \u00fanicas de las p\u00e1ginas web que ayudan a las personas a localizarlas.<\/p>\n<\/blockquote>\n<p>Como norma b\u00e1sica, una URL deber\u00eda contener el <strong>t\u00edtulo de la p\u00e1gina<\/strong> y la <strong>palabra clave<\/strong>, que en muchos casos coinciden. Es mejor tener URLs cortas y concisas, evitando n\u00fameros y s\u00edmbolos poco comunes. Se recomienda que las palabras dentro de una URL est\u00e9n separadas con gui\u00f3n, como por ejemplo: <i>https:\/\/allucinant.com\/es\/blog\/marketing-digital\/what-are-keywords-and-how-to-choose-the-right-ones\/.<\/i><\/p>\n<p>Teniendo la palabra clave dentro de la URL le proporciona una pista extra sobre la naturaleza de tu contenido. Y como hemos visto, <strong>cuanto mejor Google entienda qu\u00e9 contiene tu sitio web, mejor lo va a indexar y posicionar en las b\u00fasquedas de los usuarios.<\/strong><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-animated awb-b-icon-pos-right fusion-has-button-gradient\" style=\"--button_bevel_color:var(--awb-color6);--button_bevel_color_hover:var(--awb-color6);--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color8);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:30px;--button-border-radius-top-right:30px;--button-border-radius-bottom-right:30px;--button-border-radius-bottom-left:30px;--button_gradient_top_color:rgba(124,146,243,0);--button_gradient_bottom_color:rgba(124,146,243,0.08);--button_gradient_top_color_hover:rgba(124,146,243,0);--button_gradient_bottom_color_hover:rgba(124,146,243,0);--button_font_size:12px;--button_padding-top:10px;--button_padding-right:20px;--button_padding-bottom:10px;--button_padding-left:20px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:600;--button_margin-top:30px;--button_margin-bottom:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/allucinant.com\/es\/servicios\/marketing-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Servicios de marketing digital<\/span><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si te preguntas \u00bfC\u00f3mo hacer SEO?, has llegado al lugar correcto. Te ofrecemos una serie de 4 art\u00edculos donde vamos a analizar cada uno de los 4 grupos de factores que influyen en el SEO: Contenido, Aspectos t\u00e9cnicos, Autoridad, Experiencia de usuario.<br \/>\nEn esta primera parte vamos a ver c\u00f3mo hacer SEO mediante la optimizaci\u00f3n de contenido.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,88],"tags":[],"class_list":["post-7815","post","type-post","status-publish","format-standard","hentry","category-desarrollo-web","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido - Al\u00b7lucinant Studio<\/title>\n<meta name=\"description\" content=\"Si te preguntas \u00bfc\u00f3mo hacer SEO?, has llegado al lugar correcto. En esta 1ra parte analizaremos SEO mediante la optimizaci\u00f3n de contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido - Al\u00b7lucinant Studio\" \/>\n<meta property=\"og:description\" content=\"Si te preguntas \u00bfc\u00f3mo hacer SEO?, has llegado al lugar correcto. En esta 1ra parte analizaremos SEO mediante la optimizaci\u00f3n de contenido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\" \/>\n<meta property=\"og:site_name\" content=\"Al\u00b7lucinant Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allucinant.studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T13:48:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-22T11:47:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/allucinant.com\/wp-content\/uploads\/2023\/03\/lgo5-768x706.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Allucinant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allucinant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\"},\"author\":{\"name\":\"Allucinant\",\"@id\":\"https:\/\/allucinant.com\/es\/#\/schema\/person\/677fe6be53ea5e7faf21761b4299c43e\"},\"headline\":\"\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido\",\"datePublished\":\"2022-12-12T13:48:21+00:00\",\"dateModified\":\"2024-09-22T11:47:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\"},\"wordCount\":4580,\"publisher\":{\"@id\":\"https:\/\/allucinant.com\/es\/#organization\"},\"articleSection\":[\"Desarrollo Web\",\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\",\"url\":\"https:\/\/allucinant.com\/es\/blog\/marketing-digital\/como-hacer-seo-parte-1-contenido\/\",\"name\":\"\u00bfC\u00f3mo hacer SEO? Parte 1: Contenido - Al\u00b7lucinant Studio\",\"isPartOf\":{\"@id\":\"https:\/\/allucinant.com\/es\/#website\"},\"datePublished\":\"2022-12-12T13:48:21+00:00\",\"dateModified\":\"2024-09-22T11:47:50+00:00\",\"description\":\"Si te preguntas \u00bfc\u00f3mo hacer SEO?, has llegado al lugar correcto. 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