Insights2022-11-28T12:13:20+00:00

Insights

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Welcome to Al·lucinant Studio’s official blog, where you can find insights and tips on different digital marketing, web development and legal marketing topics. If you want to know what’s the latest in the digital marketing world, you’ve come to the right place!

Insights

Home » Insights

Welcome to Al·lucinant Studio’s official blog, where you can find insights and tips on different digital marketing, web development and legal marketing topics.

If you want to know what’s the latest in the digital marketing world, you’ve come to the right place!

Why doesn’t my website show up on Google?

November 27, 2022|Categories: Digital Marketing|

You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.

Ecommerce trends 2022

November 6, 2022|Categories: Digital Marketing|

En España hay 24.7 millones de compradores online (fuente IAB Spain). Sus hábitos y preferencias son los que determinan el éxito de un Ecommerce. Si tu empresa mantiene una tienda online, es importante que conozcas las últimas tendencias del sector. Te traemos algunos de los datos claves del estudio Ecommerce 2022 de IAB Spain.

What’s a content audit and why do you need one?

October 28, 2022|Categories: Digital Marketing|

Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.

Guía de Black Friday para Ecommerce

October 16, 2022|Categories: Digital Marketing|

Existen diferentes industrias que apuestan todo para la época del Black Friday. Los Ecommerce necesitan preparar con anticipación una estrategia de descuentos, que se puede desarrollar durante una semana o únicamente el mismo “viernes negro”. Este año, el Black Friday cae el 25 de noviembre y para facilitar tu proceso de planificación, te traemos nuestra Guía de Black Friday para Ecommerce.

Digital Marketing Glossary – Key Acronyms

September 28, 2022|Categories: Digital Marketing|

As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.

¿Cómo evitar que tu email marketing acabe en Spam?

September 17, 2022|Categories: Digital Marketing|

Hay dos dimensiones del problema “spam” - la dimensión técnica y la de contenido. Los usuarios pueden considerar ciertos emails como spam por varias razones - porque no les interese el tema, porque no les parece útil el contenido, etc. Pero para que estos emails lleguen a las banadejas de entrada y no terminen en Spam o Junk, primero tienen que pasar los filtros de los proveedores de servicios de correos electrónicos. Te contamos de qué depende esta capacidad de entrega de tus emails y cómo mejorarla.

Why doesn’t my website show up on Google?

November 27, 2022|Categories: Digital Marketing|

You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.

Ecommerce trends 2022

November 6, 2022|Categories: Digital Marketing|

En España hay 24.7 millones de compradores online (fuente IAB Spain). Sus hábitos y preferencias son los que determinan el éxito de un Ecommerce. Si tu empresa mantiene una tienda online, es importante que conozcas las últimas tendencias del sector. Te traemos algunos de los datos claves del estudio Ecommerce 2022 de IAB Spain.

What’s a content audit and why do you need one?

October 28, 2022|Categories: Digital Marketing|

Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.

Guía de Black Friday para Ecommerce

October 16, 2022|Categories: Digital Marketing|

Existen diferentes industrias que apuestan todo para la época del Black Friday. Los Ecommerce necesitan preparar con anticipación una estrategia de descuentos, que se puede desarrollar durante una semana o únicamente el mismo “viernes negro”. Este año, el Black Friday cae el 25 de noviembre y para facilitar tu proceso de planificación, te traemos nuestra Guía de Black Friday para Ecommerce.

Digital Marketing Glossary – Key Acronyms

September 28, 2022|Categories: Digital Marketing|

As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.

¿Cómo evitar que tu email marketing acabe en Spam?

September 17, 2022|Categories: Digital Marketing|

Hay dos dimensiones del problema “spam” - la dimensión técnica y la de contenido. Los usuarios pueden considerar ciertos emails como spam por varias razones - porque no les interese el tema, porque no les parece útil el contenido, etc. Pero para que estos emails lleguen a las banadejas de entrada y no terminen en Spam o Junk, primero tienen que pasar los filtros de los proveedores de servicios de correos electrónicos. Te contamos de qué depende esta capacidad de entrega de tus emails y cómo mejorarla.

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