Legal Marketing2023-09-22T11:30:41+00:00

We provide a comprehensive range of bespoke legal marketing solutions tailored to the specific needs of each firm.

Our services are available to clients worldwide and cover online presence and legal directories.

Depending on your firm’s individual approach, we can act as your outsourced marketing team or assist you on a case-by-case basis.

In addition, we deliver legal marketing trainings that focus on legal directory submissions and the use of social media by both law firms and individual lawyers.

Online presence

Today, having a robust online presence is non-negotiable for law firms.

Before even making contact, potential clients and referrals will invariably research you online, making it imperative that your digital footprint mirrors your depth of expertise and insight.

We’re here to help you reinforce your primary online channels and enhance your e-reputation, setting the stage for client acquisition and practice growth.

Whether you need a brand-new website or simply want to refine an existing one, our team can take care of every aspect, from design to deployment.

Beyond law firm websites, our services cover social media strategy and ongoing support, including ghostwriting for LinkedIn, to help you build a strong presence on the platforms that matter most to your business.

And let’s not forget about email marketing – our team can help you craft strategies that not only engage clients, but ensure your firm remains their go-to reference.

Legal Directories

While legal directories are indispensable to a law firm’s marketing arsenal, navigating them can often be daunting.

From preparing submissions to coordinating feedback, directories can be a time-consuming and challenging task for both lawyers and marketing professionals alike.

Our team has the expertise to help you develop an overall legal directories strategy that will streamline your submission process and maximise your results.

We can prepare your submissions, help you coordinate referee feedback and assist lawyers with their interviews.

And if you simply need a second set of eyes to proofread and optimise your submissions, we’ve got you covered.

Legal Marketing FAQ2023-04-15T09:31:29+00:00

What is legal marketing?

Legal marketing refers to the process of promoting a law firm, legal services, or lawyers through various marketing strategies, such as content marketing, search engine optimization, social media marketing, and advertising.

How can legal marketing help my law firm?

Legal marketing can help your law firm increase its visibility, generate leads, and acquire new clients. It can also help you establish your law firm’s brand, reputation, and authority in your practice area.

What are the best legal marketing strategies?

The best legal marketing strategies depend on your law firm’s goals, target audience, and budget. However, some effective legal marketing strategies include creating valuable content, optimizing your website for search engines, building your online reputation, and using paid advertising.

What is content marketing for law firms?

Content marketing for law firms involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The content can be in the form of blog posts, videos, infographics, e-books, webinars, and podcasts.

How important is search engine optimization (SEO) for legal marketing?

SEO is crucial for legal marketing as it helps your law firm’s website to rank higher in search engine results pages (SERPs) and attract more traffic. This, in turn, can increase your law firm’s visibility, credibility, and authority.

What is social media marketing for law firms?

Social media marketing for law firms involves using social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to promote your law firm’s services, engage with your target audience, and build your brand.

How can online reviews help my law firm’s marketing efforts?

Online reviews can help your law firm to build trust, credibility, and reputation online. Positive reviews can also encourage potential clients to choose your law firm over your competitors.

How can I measure the success of my legal marketing efforts?

You can measure the success of your legal marketing efforts by tracking key performance indicators (KPIs), such as website traffic, search engine rankings, lead generation, social media engagement, and conversion rates.

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