Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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AI Search Optimisation: How to Make Your Business Appear in AI Results
The world of search has been undergoing a shift. People aren't just Googling anymore. They're turning to AI assistants for information and recommendations, and if your business isn’t visible to them, you’re missing out. So how do you get them to notice you? We've taken a close look at AI search optimisation and are excited to share what we've learned - and what actually works.
Mastering Instagram Design: Tips for Eye-Catching and Readable Posts
With millions of Instagram posts competing for attention in a sea of endless scrolling, how do you make your content stand out and deliver your message effectively? Dive into our essential design tips to step up your IG game and create posts that are visual magnets and information goldmines rolled into one. These aren't just fleeting tricks - they're the building blocks of a strategy that will make your feed stand out in the crowded Instagram landscape.
Simple Ways to Leverage Artificial Inteligence for Effective Legal Marketing
The legal world is rapidly embracing artificial intelligence (AI), and legal marketing is no exception. For law firms looking to sharpen their competitive edge, AI offers a wealth of possibilities. Let's explore nine easy ways to use popular AI tools to amplify legal marketing efforts – no IT degree required.
How to Make Your Ecommerce Actually Sell
Running an e-commerce website is no small feat. With the digital marketplace becoming increasingly competitive, it's crucial for business owners to optimise their online stores to drive sales effectively. To ensure that your e-commerce website not only attracts visitors but also converts them into buyers, focus on creating a seamless user experience that guides them from the landing page to the final purchase without distractions. Here’s a breakdown of each feature necessary to keep users engaged and reduce website and cart abandonment.
Is SEO Right for Your Business?
SEO, or Search Engine Optimization, is a fundamental strategy for businesses looking to increase their online visibility and attract organic traffic to their websites. It might seem like a complex field, but its importance in the digital growth of a business is undeniable. However, SEO isn't a one-size-fits-all solution. Keep on reading to determine if SEO is the right fit for your business, when it can be a valuable investment and when other approaches might be better suited.
When Is It a Good Idea to Hide Prices in Your Ecommerce
Hiding the prices of products or services in your ecommerce isn't about keeping a secret; it's a deliberate marketing tactic that can lead to more meaningful interactions with potential clients. Here's a deep dive into when and why hiding prices can work in your favour and boost sales in your online shop.
How to Optimize Your Instagram Bio: Dos and Don’ts
Your Instagram profile is more than just a social media account. It's a showcase for your personal brand or business. Keep on reading to learn how to optimize your Instagram bio, and what to include and avoid for maximum impact.
The silver lining of negative reviews: How they benefit your business
While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.
Google completes the switch to mobile-first indexing
After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.
AI Search Optimisation: How to Make Your Business Appear in AI Results
The world of search has been undergoing a shift. People aren't just Googling anymore. They're turning to AI assistants for information and recommendations, and if your business isn’t visible to them, you’re missing out. So how do you get them to notice you? We've taken a close look at AI search optimisation and are excited to share what we've learned - and what actually works.
Mastering Instagram Design: Tips for Eye-Catching and Readable Posts
With millions of Instagram posts competing for attention in a sea of endless scrolling, how do you make your content stand out and deliver your message effectively? Dive into our essential design tips to step up your IG game and create posts that are visual magnets and information goldmines rolled into one. These aren't just fleeting tricks - they're the building blocks of a strategy that will make your feed stand out in the crowded Instagram landscape.
Simple Ways to Leverage Artificial Inteligence for Effective Legal Marketing
The legal world is rapidly embracing artificial intelligence (AI), and legal marketing is no exception. For law firms looking to sharpen their competitive edge, AI offers a wealth of possibilities. Let's explore nine easy ways to use popular AI tools to amplify legal marketing efforts – no IT degree required.
How to Make Your Ecommerce Actually Sell
Running an e-commerce website is no small feat. With the digital marketplace becoming increasingly competitive, it's crucial for business owners to optimise their online stores to drive sales effectively. To ensure that your e-commerce website not only attracts visitors but also converts them into buyers, focus on creating a seamless user experience that guides them from the landing page to the final purchase without distractions. Here’s a breakdown of each feature necessary to keep users engaged and reduce website and cart abandonment.
Is SEO Right for Your Business?
SEO, or Search Engine Optimization, is a fundamental strategy for businesses looking to increase their online visibility and attract organic traffic to their websites. It might seem like a complex field, but its importance in the digital growth of a business is undeniable. However, SEO isn't a one-size-fits-all solution. Keep on reading to determine if SEO is the right fit for your business, when it can be a valuable investment and when other approaches might be better suited.
When Is It a Good Idea to Hide Prices in Your Ecommerce
Hiding the prices of products or services in your ecommerce isn't about keeping a secret; it's a deliberate marketing tactic that can lead to more meaningful interactions with potential clients. Here's a deep dive into when and why hiding prices can work in your favour and boost sales in your online shop.