Blog
Hey there and welcome to Al·lucinant Studio’s official blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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The silver lining of negative reviews: How they benefit your business
While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.
Google completes the switch to mobile-first indexing
After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.
How to minimize shopping cart abandonment in your online store
Shopping cart abandonment is a perpetual challenge for e-commerce site owners. An abandoned cart doesn't just mean a lost sale; it can also indicate a potential customer leaving for good. Luckily, there are tried-and-true strategies to tackle this issue and boost conversions.
How to optimize your brand for AI search
Artificial intelligence (AI) is rapidly transforming many aspects of our work and lives, including the way we search for and discover information, products, and services online. AI search is on the rise and getting featured in it is becoming more and more important for businesses. So, how can you optimize your brand for this shift and enhance your chances of being recommended by ChatGPT, Bard, and AI-powered search engines?
How to use SEO and SEM together to skyrocket your online presence
When it comes to boosting your online visibility and reaching your target audience, the combo between SEO and SEM is sure to deliver. These two powerhouses can work hand in hand and complement each other in various ways, making them the ultimate duo for skyrocketing your online presence.
Unlocking the power of internal site search for SEO, UX and content strategy
While SEO and UX undeniably lay the foundation for driving organic visitors and retaining their interest, it's the integration of an effective content strategy that truly completes the trifecta for online success. Tapping into the power of an internal site search might just be your secret advantage to mastering these three digital marketing cornerstones.
Online reputation: How to handle negative reviews
When it comes to running a business online, one thing is certain: you're going to receive negative reviews. So it's crucial to understand the impact that these reviews can have on your reputation and to learn how to respond effectively. In this blog post, we'll explore the best ways to handle negative reviews, the importance of monitoring online feedback, and how to turn negative feedback into positive opportunities.
Tangential SEO: Advantages, disadvantages and implementation tips
In the ever-evolving world of search engine optimization (SEO), marketers are constantly on the lookout for innovative strategies to drive organic traffic to websites. One approach that has gained traction lately is tangential SEO. In this blog post, we explore the concept of tangential SEO, its advantages, and disadvantages, as well as provide practical examples and tips for implementation.
The silver lining of negative reviews: How they benefit your business
While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.
Google completes the switch to mobile-first indexing
After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.
How to minimize shopping cart abandonment in your online store
Shopping cart abandonment is a perpetual challenge for e-commerce site owners. An abandoned cart doesn't just mean a lost sale; it can also indicate a potential customer leaving for good. Luckily, there are tried-and-true strategies to tackle this issue and boost conversions.
How to optimize your brand for AI search
Artificial intelligence (AI) is rapidly transforming many aspects of our work and lives, including the way we search for and discover information, products, and services online. AI search is on the rise and getting featured in it is becoming more and more important for businesses. So, how can you optimize your brand for this shift and enhance your chances of being recommended by ChatGPT, Bard, and AI-powered search engines?
How to use SEO and SEM together to skyrocket your online presence
When it comes to boosting your online visibility and reaching your target audience, the combo between SEO and SEM is sure to deliver. These two powerhouses can work hand in hand and complement each other in various ways, making them the ultimate duo for skyrocketing your online presence.
Unlocking the power of internal site search for SEO, UX and content strategy
While SEO and UX undeniably lay the foundation for driving organic visitors and retaining their interest, it's the integration of an effective content strategy that truly completes the trifecta for online success. Tapping into the power of an internal site search might just be your secret advantage to mastering these three digital marketing cornerstones.