Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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How to make your ecommerce actually sell
Running an e-commerce website is no small feat. With the digital marketplace becoming increasingly competitive, it's crucial for business owners to optimise their online stores to drive sales effectively. To ensure that your e-commerce website not only attracts visitors but also converts them into buyers, focus on creating a seamless user experience that guides them from the landing page to the final purchase without distractions. Here’s a breakdown of each feature necessary to keep users engaged and reduce website and cart abandonment.
Is SEO right for your business?
SEO, or Search Engine Optimization, is a fundamental strategy for businesses looking to increase their online visibility and attract organic traffic to their websites. It might seem like a complex field, but its importance in the digital growth of a business is undeniable. However, SEO isn't a one-size-fits-all solution. Keep on reading to determine if SEO is the right fit for your business, when it can be a valuable investment and when other approaches might be better suited.
When is it a good idea to hide prices in your ecommerce
Hiding the prices of products or services in your ecommerce isn't about keeping a secret; it's a deliberate marketing tactic that can lead to more meaningful interactions with potential clients. Here's a deep dive into when and why hiding prices can work in your favour and boost sales in your online shop.
How to optimize your Instagram bio: Dos and Don’ts
Your Instagram profile is more than just a social media account. It's a showcase for your personal brand or business. Keep on reading to learn how to optimize your Instagram bio, and what to include and avoid for maximum impact.
The silver lining of negative reviews: How they benefit your business
While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.
Google completes the switch to mobile-first indexing
After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.
How to optimize your brand for AI search
Artificial intelligence (AI) is rapidly transforming many aspects of our work and lives, including the way we search for and discover information, products, and services online. AI search is on the rise and getting featured in it is becoming more and more important for businesses. So, how can you optimize your brand for this shift and enhance your chances of being recommended by ChatGPT, Bard, and AI-powered search engines?
How to use SEO and SEM together to skyrocket your online presence
When it comes to boosting your online visibility and reaching your target audience, the combo between SEO and SEM is sure to deliver. These two powerhouses can work hand in hand and complement each other in various ways, making them the ultimate duo for skyrocketing your online presence.
Unlocking the power of internal site search for SEO, UX and content strategy
While SEO and UX undeniably lay the foundation for driving organic visitors and retaining their interest, it's the integration of an effective content strategy that truly completes the trifecta for online success. Tapping into the power of an internal site search might just be your secret advantage to mastering these three digital marketing cornerstones.
How to make your ecommerce actually sell
Running an e-commerce website is no small feat. With the digital marketplace becoming increasingly competitive, it's crucial for business owners to optimise their online stores to drive sales effectively. To ensure that your e-commerce website not only attracts visitors but also converts them into buyers, focus on creating a seamless user experience that guides them from the landing page to the final purchase without distractions. Here’s a breakdown of each feature necessary to keep users engaged and reduce website and cart abandonment.
Is SEO right for your business?
SEO, or Search Engine Optimization, is a fundamental strategy for businesses looking to increase their online visibility and attract organic traffic to their websites. It might seem like a complex field, but its importance in the digital growth of a business is undeniable. However, SEO isn't a one-size-fits-all solution. Keep on reading to determine if SEO is the right fit for your business, when it can be a valuable investment and when other approaches might be better suited.
When is it a good idea to hide prices in your ecommerce
Hiding the prices of products or services in your ecommerce isn't about keeping a secret; it's a deliberate marketing tactic that can lead to more meaningful interactions with potential clients. Here's a deep dive into when and why hiding prices can work in your favour and boost sales in your online shop.
How to optimize your Instagram bio: Dos and Don’ts
Your Instagram profile is more than just a social media account. It's a showcase for your personal brand or business. Keep on reading to learn how to optimize your Instagram bio, and what to include and avoid for maximum impact.
The silver lining of negative reviews: How they benefit your business
While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.
Google completes the switch to mobile-first indexing
After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.