SEO and User Experience FAQ

Bounce rate is the percentage of visitors who leave a website after viewing only one page. It indicates whether visitors are finding the content they need or if the website fails to meet their expectations.

A high bounce rate can signal to search engines that the website lacks relevant or valuable content. This can result in lower search engine rankings.

Average session duration is the average time users spend on a website during a single session. It provides insights into user engagement. Longer session durations indicate valuable content, while shorter durations may suggest a lack of user-friendliness or relevant information.

By understanding session duration, you can identify areas for improvement in your website’s content and user experience, ultimately leading to better search engine rankings.

Pages per session measures the number of pages a user visits during a single session on a website. A higher score indicates better engagement, as users navigate through multiple pages.

Search engines interpret a high pages per session score as a sign of comprehensive and valuable content. This can positively impact search engine rankings.

Dwell time measures the duration between a user clicking on a search engine result and returning to the search results. It reflects the relevancy of the webpage’s content to the user’s search intent. Higher dwell times indicate relevant and useful content, which can improve search engine rankings.

To find your website’s dwell time, go to Google Analytics, select “Behaviour,” then “Site content,” and choose “Landing pages.” Add the “Organic traffic” segment to view the session duration of entrance pages from organic search results. In GA4, go to “Engagement”, then “Landing pages” and filter by organic traffic.

To improve metrics such as dwell time, session duration, bounce rates, and pages per session, focus on creating high-quality content aligned with your target audience’s search intent. Ensure clear and user-friendly navigation, organize content effectively, optimize page loading speed, and include clear call-to-actions (CTAs) to encourage user engagement.

Monitoring and analyzing website metrics allow you to identify areas for improvement and optimization. By understanding user behaviour and preferences, you can make informed decisions to enhance the overall user experience and, in turn, improve search engine rankings.