In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
As a business owner, you know that a high-converting website is key to the success of your online business. However, it's not always easy to figure out what changes you need to make to your website to boost your conversions. Luckily, there are some bullet-proof strategies to help you with that. In this article, we will explore 5 things you can change on your website to boost conversions and take your online business to the next level.
If you have an online shop in WordPress, you know how important it is to provide an exceptional user experience to keep your sales numbers high. In this post, we will explore 9 key integrations that can be of great help in improving your WordPress online store and growing your business. From payment methods to email marketing and shipping solutions, these integrations will allow you to take your store to the next level and achieve success in the highly competitive ecommerce landscape.
WordPress is the most popular platform for building websites. It is an open-source content management system that allows users to easily create and manage websites without needing to know how to code. However, like any platform, WordPress is not all sugar and sweets. In this blog post, we will explore both the advantages and disadvantages of using WordPress to help you decide if it's the right platform for your website.
As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.
Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.
This is the second part of our series on how to do search engine optimization (SEO). This time we will focus on the technical aspects of SEO. There are various technical aspects that can affect SEO. Some of the most important ones include: robot.txt file, website speed, responsive design, site structure, internal linking, sitemaps, schema markup
If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.
You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.