Digital Marketing Posts

The art of ecommerce product descriptions: Dos and don’ts

Effective product descriptions are a crucial success factor in ecommerce. A well-crafted description can grab the attention of potential customers, highlight the unique features of a product, and persuade them to make a purchase. However, writing engaging and persuasive product descriptions is an art that requires careful thought and consideration. In this blog post, we will walk you through the dos and don'ts of eCommerce product descriptions, helping you maximize your online store's potential and create compelling content that sells.

The art of ecommerce product descriptions: Dos and don’ts2024-03-03T14:28:55+00:00

SEO checklist for new businesses

Having a strong online presence is essential for businesses, especially for new ventures trying to establish themselves in a competitive marketplace. One of the key ways to build and consolidate a robust online presence for your business is search engine optimization (SEO). In this post, you will find a comprehensive SEO checklist for new businesses to get you started on your SEO journey.

SEO checklist for new businesses2024-03-03T14:29:15+00:00

Is Google Ads right for your business?

One marketing tool that has gained significant popularity is Google Ads - an online advertising platform widely used to reach target audiences rapidly and effectively. However, determining if Google Ads is the right marketing strategy for your business requires careful consideration of several factors. In this post, we will explore key points to help you make an informed decision.

Is Google Ads right for your business?2024-03-03T14:29:26+00:00

How to improve website visibility with on-page SEO

If you are wondering how to improve your website's visibility, look no further - on-page SEO is one of the most effective ways to do it. By optimizing your web pages, you can enhance their relevance and authority in the eyes of search engines, making it easier for new clients to find your business online. In this post, we'll walk you through the essential steps to elevate your on-page SEO game, connect with a wider audience and attract more potential clients.

How to improve website visibility with on-page SEO2024-03-03T14:29:36+00:00

How much CTA is too much CTA?

By now, you are well aware of the vital role that Call-to-Action (CTA) play in driving user engagement and conversions. However, there can be a fine line between effectively guiding users and overwhelming them with an excessive number of CTAs. In this post, we explore the drawbacks of having too many CTAs on a website and how it can undermine their inherent benefits.

How much CTA is too much CTA?2024-03-03T14:29:57+00:00

Differences between Google Analytics 4 and Universal Analytics

Until now, Universal Analytics (UA) allowed us to measure users, interactions, conversions and much more data from a website or an application. This will change on July 1, 2023, when UA will stop processing data and will be replaced by the latest generation of Google's data analysis platform: Google Analytics 4 (GA4). In this post, we explain the main differences between Google Analytics 4 and Universal Analytics.

Differences between Google Analytics 4 and Universal Analytics2024-03-03T14:30:07+00:00

How to make your digital marketing campaigns more sustainable

Did you know that your digital marketing campaigns impact the environment? It's not only cars and factories that generate a carbon footprint. Creating and distributing content also involves greenhouse gas emissions. But prioritizing sustainability and minimizing the environmental impact of your campaigns is possible. In this blog post, we will explore five key strategies for running responsible digital marketing campaigns that align with a sustainable future.

How to make your digital marketing campaigns more sustainable2024-03-03T14:30:16+00:00

How to do SEO? Part 4: Authority

In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.

How to do SEO? Part 4: Authority2024-03-03T14:31:09+00:00

How to do SEO? Part 3: User experience

In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.

How to do SEO? Part 3: User experience2024-03-03T14:32:32+00:00

Why you shouldn’t use fancy fonts on Instagram

Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.

Why you shouldn’t use fancy fonts on Instagram2024-03-03T14:33:15+00:00
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