Digital Marketing Posts

The silver lining of negative reviews: How they benefit your business

While positive reviews are always welcome, it's the negative ones that often cause unease. But here's a perspective shift: negative reviews aren't just problems to be solved, they're opportunities for growth and building deeper customer trust.

The silver lining of negative reviews: How they benefit your business2023-11-12T23:20:27+00:00

Google completes the switch to mobile-first indexing

After nearly a 7-year journey, Google has completed its transition to mobile-first indexing. The implication is vast: now, the mobile version of your website is what Google crawls and considers when determining its position in search results. This means that the user experience on mobile devices is not just a convenience; it's crucial for your business's online visibility.

Google completes the switch to mobile-first indexing2023-11-05T23:53:39+00:00

How to optimize your brand for AI search

Artificial intelligence (AI) is rapidly transforming many aspects of our work and lives, including the way we search for and discover information, products, and services online. AI search is on the rise and getting featured in it is becoming more and more important for businesses. So, how can you optimize your brand for this shift and enhance your chances of being recommended by ChatGPT, Bard, and AI-powered search engines?

How to optimize your brand for AI search2023-11-02T17:42:31+00:00

How to use SEO and SEM together to skyrocket your online presence

When it comes to boosting your online visibility and reaching your target audience, the combo between SEO and SEM is sure to deliver. These two powerhouses can work hand in hand and complement each other in various ways, making them the ultimate duo for skyrocketing your online presence.

How to use SEO and SEM together to skyrocket your online presence2023-11-02T17:54:16+00:00

Unlocking the power of internal site search for SEO, UX and content strategy

While SEO and UX undeniably lay the foundation for driving organic visitors and retaining their interest, it's the integration of an effective content strategy that truly completes the trifecta for online success. Tapping into the power of an internal site search might just be your secret advantage to mastering these three digital marketing cornerstones.

Unlocking the power of internal site search for SEO, UX and content strategy2023-10-06T10:58:12+00:00

Online reputation: How to handle negative reviews

When it comes to running a business online, one thing is certain: you're going to receive negative reviews. So it's crucial to understand the impact that these reviews can have on your reputation and to learn how to respond effectively. In this blog post, we'll explore the best ways to handle negative reviews, the importance of monitoring online feedback, and how to turn negative feedback into positive opportunities.

Online reputation: How to handle negative reviews2023-10-06T10:59:00+00:00

Tangential SEO: Advantages, disadvantages and implementation tips

In the ever-evolving world of search engine optimization (SEO), marketers are constantly on the lookout for innovative strategies to drive organic traffic to websites. One approach that has gained traction lately is tangential SEO. In this blog post, we explore the concept of tangential SEO, its advantages, and disadvantages, as well as provide practical examples and tips for implementation.

Tangential SEO: Advantages, disadvantages and implementation tips2023-10-06T10:59:42+00:00

The art of ecommerce product descriptions: Dos and don’ts

Effective product descriptions are a crucial success factor in ecommerce. A well-crafted description can grab the attention of potential customers, highlight the unique features of a product, and persuade them to make a purchase. However, writing engaging and persuasive product descriptions is an art that requires careful thought and consideration. In this blog post, we will walk you through the dos and don'ts of eCommerce product descriptions, helping you maximize your online store's potential and create compelling content that sells.

The art of ecommerce product descriptions: Dos and don’ts2023-10-06T11:01:03+00:00

SEO checklist for new businesses

Having a strong online presence is essential for businesses, especially for new ventures trying to establish themselves in a competitive marketplace. One of the key ways to build and consolidate a robust online presence for your business is search engine optimization (SEO). In this post, you will find a comprehensive SEO checklist for new businesses to get you started on your SEO journey.

SEO checklist for new businesses2023-10-06T11:04:19+00:00

Is Google Ads right for your business?

One marketing tool that has gained significant popularity is Google Ads - an online advertising platform widely used to reach target audiences rapidly and effectively. However, determining if Google Ads is the right marketing strategy for your business requires careful consideration of several factors. In this post, we will explore key points to help you make an informed decision.

Is Google Ads right for your business?2023-09-25T21:29:28+00:00
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