In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.
Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.
This is the second part of our series on how to do search engine optimization (SEO). This time we will focus on the technical aspects of SEO. There are various technical aspects that can affect SEO. Some of the most important ones include: robot.txt file, website speed, responsive design, site structure, internal linking, sitemaps, schema markup
If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.
In Spain there are 24.7 million online shoppers (source: IAB Spain). Their habits and preferences are detrimental for the success of an Ecommerce business. If your company maintains an online store, it is important that you know the latest trends in the sector. We bring you some of the key data from the IAB Spain Ecommerce 2022 study. The sample consisted of 1,096 online buyers between the ages of 16-70, and 214 professionals from the sector. Read on to learn about the Ecommerce trends in 2022.
Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.
As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.
There are two dimensions to the spam problem – the technical dimension and the content dimension. Users can consider certain emails as spam for various reasons – because they are not interested in the topic, because they don't find the content useful, etc. But for these emails to reach inboxes and not end up in spam, they first have to go through the filters of email service providers (ESP). Let's see what email delivery capacity depends on and how to improve it.
Raise your hand if you Google a restaurant before deciding to actually try it? We know we do. Same goes for pretty much any other type of business. And precisely because most of us turn to Google for information that impacts our decision-making process, it's so important to make the most of a Google Business Profile.