Digital Marketing Posts

Learn more about what keywords are, why they matter, how to choose the right ones and how to use them on your website and in your Instagram account.

Google services offer key digital marketing opportunities for businesses. In this sense, Google Business and Google Analytics have become a basic necessity for raising brand awareness and analysing web performance. Check out our quick overview of the changes that are coming to both of these services.

As fantastic as your website may be, what is the point of it if nobody can find it? This is where Search Engine Optimization (SEO) comes into play. Like most businesses today, your website is probably your primary presentation and lead client acquisition tool. And unless you implement paid campaigns and ads, organic website traffic is what brings you the biggest share of potential customers.

Having a marketing strategy in place is essential for attracting potential customers and meeting commercial objectives. And this is true for any sector and any type of business. Marketing tools employed in the online environment are referred to as digital marketing and, given the highly digitalised era we live in, they are your brand’s biggest ally. They are accessible, valuable and easy to use, and we have outlined the basics you need to know if you are just starting off on your digital marketing journey.