Legal Marketing Posts

The legal world is rapidly embracing artificial intelligence (AI), and legal marketing is no exception. For law firms looking to sharpen their competitive edge, AI offers a wealth of possibilities. Let's explore nine easy ways to use popular AI tools to amplify legal marketing efforts – no IT degree required.

Every law firm wants to be top of mind when someone is looking to refer legal work. But how do you make potential clients and peers think of your law firm first? This is where legal marketing comes into play - a powerful way of raising awareness about your firm and its capabilities. And although each law firm is unique and calls for a tailored legal marketing approach, there are 5 legal marketing essentials that can apply universally.

It's that time of year again - the deadlines for legal directory submissions are in full force. Some directories, such as Chambers and IFLR1000, open the season in February, and depending on the directories you cover, you may be preparing and submitting information on your firm's work well into October. We've all been there - we know how time-consuming and laborious it can get. In this post, we explore 5 ways to improve legal directory submissions, maximise their impact, and increase your chances of high rankings.

As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.

Check out our easy steps to help you write even better client alerts and insights, making sure your content reaches its ultimate goals of educating and attracting leads.

Whether you are a small, mid-size or big law firm, your communications strategy probably includes social media. And while there is no need to be present on every single channel, you simply have to be on LinkedIn. There are many reasons for this, but the most important one is that all your potential and existing clients are also there. This makes LinkedIn a premium space to engage directly with your target audience and distinguish your firm from its competitors. Check out our LinkedIn guide for law firms, including notes on Company pages, Showcase pages, content, engagement and training

Legal directories are an essential legal marketing tool. And in recent years they have been cementing this role with the gradual introduction of new features - enhanced profiles, insights reports, historical comparative data and more. Chambers & Partners recently took it one step forward and announced the launching of its new Profile Platform. Read on to learn more about its main features.

If you are someone who works in law, chances are you are well familiar with legal directories. They could easily be defined as the most essential legal marketing tool. However, the complexity of legal directories and the fact that they are an independent source of industry insight makes them somewhat tricky in comparison with other typical marketing channels.