By now, you are well aware of the vital role that Call-to-Action (CTA) play in driving user engagement and conversions. However, there can be a fine line between effectively guiding users and overwhelming them with an excessive number of CTAs. In this post, we explore the drawbacks of having too many CTAs on a website and how it can undermine their inherent benefits.
Until now, Universal Analytics (UA) allowed us to measure users, interactions, conversions and much more data from a website or an application. This will change on July 1, 2023, when UA will stop processing data and will be replaced by the latest generation of Google's data analysis platform: Google Analytics 4 (GA4). In this post, we explain the main differences between Google Analytics 4 and Universal Analytics.
Did you know that your digital marketing campaigns impact the environment? It's not only cars and factories that generate a carbon footprint. Creating and distributing content also involves greenhouse gas emissions. But prioritizing sustainability and minimizing the environmental impact of your campaigns is possible. In this blog post, we will explore five key strategies for running responsible digital marketing campaigns that align with a sustainable future.
It's that time of year again - the deadlines for legal directory submissions are in full force. Some directories, such as Chambers and IFLR1000, open the season in February, and depending on the directories you cover, you may be preparing and submitting information on your firm's work well into October. We've all been there - we know how time-consuming and laborious it can get. In this post, we explore 5 ways to improve legal directory submissions, maximise their impact, and increase your chances of high rankings.
In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
As a business owner, you know that a high-converting website is key to the success of your online business. However, it's not always easy to figure out what changes you need to make to your website to boost your conversions. Luckily, there are some bullet-proof strategies to help you with that. In this article, we will explore 5 things you can change on your website to boost conversions and take your online business to the next level.
If you have an online shop in WordPress, you know how important it is to provide an exceptional user experience to keep your sales numbers high. In this post, we will explore 9 key integrations that can be of great help in improving your WordPress online store and growing your business. From payment methods to email marketing and shipping solutions, these integrations will allow you to take your store to the next level and achieve success in the highly competitive ecommerce landscape.
WordPress is the most popular platform for building websites. It is an open-source content management system that allows users to easily create and manage websites without needing to know how to code. However, like any platform, WordPress is not all sugar and sweets. In this blog post, we will explore both the advantages and disadvantages of using WordPress to help you decide if it's the right platform for your website.
As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.
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