5 Essential Plugins for Your WordPress Website
Check out our selection of 5 essential WordPress plugins to help you with your website's: security, backup, optimization, legal/GDPR and SEO
Chrome extensions for SEO
Check out our list of Google Chrome extensions for SEO. They are super useful for keyword research, auditing metadata, and more.
What are keywords and how to choose the right ones
Learn more about what keywords are, why they matter, how to choose the right ones and how to use them on your website and in your Instagram account.
LinkedIn Guide for Law Firms
Whether you are a small, mid-size or big law firm, your communications strategy probably includes social media. And while there is no need to be present on every single channel, you simply have to be on LinkedIn. There are many reasons for this, but the most important one is that all your potential and existing clients are also there. This makes LinkedIn a premium space to engage directly with your target audience and distinguish your firm from its competitors. Check out our LinkedIn guide for law firms, including notes on Company pages, Showcase pages, content, engagement and training
Things to consider for your new website
Developing a new website or redesigning an existing one is a complex process. We've made a list of key things to consider when kicking off the project for your new web, including identifying what's missing on your current website, defining user personas, applying trends and deciding between templates or from scratch.
Changes to Google Analytics and Google Business
Google services offer key digital marketing opportunities for businesses. In this sense, Google Business and Google Analytics have become a basic necessity for raising brand awareness and analysing web performance. Check out our quick overview of the changes that are coming to both of these services.
The New Chambers Profile Platform
Legal directories are an essential legal marketing tool. And in recent years they have been cementing this role with the gradual introduction of new features - enhanced profiles, insights reports, historical comparative data and more. Chambers & Partners recently took it one step forward and announced the launching of its new Profile Platform. Read on to learn more about its main features.
Basic search engine optimization tips
As fantastic as your website may be, what is the point of it if nobody can find it? This is where Search Engine Optimization (SEO) comes into play. Like most businesses today, your website is probably your primary presentation and lead client acquisition tool. And unless you implement paid campaigns and ads, organic website traffic is what brings you the biggest share of potential customers.
Digital Marketing Basics
Having a marketing strategy in place is essential for attracting potential customers and meeting commercial objectives. And this is true for any sector and any type of business. Marketing tools employed in the online environment are referred to as digital marketing and, given the highly digitalised era we live in, they are your brand’s biggest ally. They are accessible, valuable and easy to use, and we have outlined the basics you need to know if you are just starting off on your digital marketing journey.
Intro to Legal Directories
If you are someone who works in law, chances are you are well familiar with legal directories. They could easily be defined as the most essential legal marketing tool. However, the complexity of legal directories and the fact that they are an independent source of industry insight makes them somewhat tricky in comparison with other typical marketing channels.