Digital Marketing Posts

If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.

Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.

As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.

There are two dimensions to the spam problem – the technical dimension and the content dimension. Users can consider certain emails as spam for various reasons – because they are not interested in the topic, because they don't find the content useful, etc. But for these emails to reach inboxes and not end up in spam, they first have to go through the filters of email service providers (ESP). Let's see what email delivery capacity depends on and how to improve it.

Raise your hand if you Google a restaurant before deciding to actually try it? We know we do. Same goes for pretty much any other type of business. And precisely because most of us turn to Google for information that impacts our decision-making process, it's so important to make the most of a Google Business Profile.

Check out our list of Google Chrome extensions for SEO. They are super useful for keyword research, auditing metadata, and more.

Learn more about what keywords are, why they matter, how to choose the right ones and how to use them on your website and in your Instagram account.

Google services offer key digital marketing opportunities for businesses. In this sense, Google Business and Google Analytics have become a basic necessity for raising brand awareness and analysing web performance. Check out our quick overview of the changes that are coming to both of these services.