Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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Differences between Google Analytics 4 and Universal Analytics
Until now, Universal Analytics (UA) allowed us to measure users, interactions, conversions and much more data from a website or an application. This will change on July 1, 2023, when UA will stop processing data and will be replaced by the latest generation of Google's data analysis platform: Google Analytics 4 (GA4). In this post, we explain the main differences between Google Analytics 4 and Universal Analytics.
How to make your digital marketing campaigns more sustainable
Did you know that your digital marketing campaigns impact the environment? It's not only cars and factories that generate a carbon footprint. Creating and distributing content also involves greenhouse gas emissions. But prioritizing sustainability and minimizing the environmental impact of your campaigns is possible. In this blog post, we will explore five key strategies for running responsible digital marketing campaigns that align with a sustainable future.
5 ways to improve your legal directory submissions
It's that time of year again - the deadlines for legal directory submissions are in full force. Some directories, such as Chambers and IFLR1000, open the season in February, and depending on the directories you cover, you may be preparing and submitting information on your firm's work well into October. We've all been there - we know how time-consuming and laborious it can get. In this post, we explore 5 ways to improve legal directory submissions, maximise their impact, and increase your chances of high rankings.
How to do SEO? Part 4: Authority
In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
5 things you can change on your website to boost conversions
As a business owner, you know that a high-converting website is key to the success of your online business. However, it's not always easy to figure out what changes you need to make to your website to boost your conversions. Luckily, there are some bullet-proof strategies to help you with that. In this article, we will explore 5 things you can change on your website to boost conversions and take your online business to the next level.
9 key integrations for your online shop in WordPress
If you have an online shop in WordPress, you know how important it is to provide an exceptional user experience to keep your sales numbers high. In this post, we will explore 9 key integrations that can be of great help in improving your WordPress online store and growing your business. From payment methods to email marketing and shipping solutions, these integrations will allow you to take your store to the next level and achieve success in the highly competitive ecommerce landscape.
Advantages and disadvantages of using WordPress
WordPress is the most popular platform for building websites. It is an open-source content management system that allows users to easily create and manage websites without needing to know how to code. However, like any platform, WordPress is not all sugar and sweets. In this blog post, we will explore both the advantages and disadvantages of using WordPress to help you decide if it's the right platform for your website.
10-step SEO strategy for law firms
As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.
How to do SEO? Part 3: User experience
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.
Law firm website design: Key elements for high conversions
A website is essential for the success of any law firm. It serves as a crucial marketing tool, allowing potential clients to learn about your practice and convert into paying clients. However, simply having a website is not enough. It needs to be thoughtfully designed to maximize its effectiveness and boost conversion rates. So if you want to make sure your clicks turn into clients, keep on reading. In this post, we will talk about law firm website design and the key elements to drive high conversions.
SEO checklist for new businesses
Having a strong online presence is essential for businesses, especially for new ventures trying to establish themselves in a competitive marketplace. One of the key ways to build and consolidate a robust online presence for your business is search engine optimization (SEO). In this post, you will find a comprehensive SEO checklist for new businesses to get you started on your SEO journey.
Is Google Ads right for your business?
One marketing tool that has gained significant popularity is Google Ads - an online advertising platform widely used to reach target audiences rapidly and effectively. However, determining if Google Ads is the right marketing strategy for your business requires careful consideration of several factors. In this post, we will explore key points to help you make an informed decision.
How to improve website visibility with on-page SEO
If you are wondering how to improve your website's visibility, look no further - on-page SEO is one of the most effective ways to do it. By optimizing your web pages, you can enhance their relevance and authority in the eyes of search engines, making it easier for new clients to find your business online. In this post, we'll walk you through the essential steps to elevate your on-page SEO game, connect with a wider audience and attract more potential clients.
Top 5 legal marketing essentials
Every law firm wants to be top of mind when someone is looking to refer legal work. But how do you make potential clients and peers think of your law firm first? This is where legal marketing comes into play - a powerful way of raising awareness about your firm and its capabilities. And although each law firm is unique and calls for a tailored legal marketing approach, there are 5 legal marketing essentials that can apply universally.
How much CTA is too much CTA?
By now, you are well aware of the vital role that Call-to-Action (CTA) play in driving user engagement and conversions. However, there can be a fine line between effectively guiding users and overwhelming them with an excessive number of CTAs. In this post, we explore the drawbacks of having too many CTAs on a website and how it can undermine their inherent benefits.