Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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Why you shouldn’t use fancy fonts on Instagram
Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.
How to do SEO? Part 2: Technical aspects
This is the second part of our series on how to do search engine optimization (SEO). This time we will focus on the technical aspects of SEO. There are various technical aspects that can affect SEO. Some of the most important ones include: robot.txt file, website speed, responsive design, site structure, internal linking, sitemaps, schema markup
How to do SEO? Part 1: Content
If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.
Why doesn’t my website show up on Google?
You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.
Ecommerce trends 2022
In Spain there are 24.7 million online shoppers (source: IAB Spain). Their habits and preferences are detrimental for the success of an Ecommerce business. If your company maintains an online store, it is important that you know the latest trends in the sector. We bring you some of the key data from the IAB Spain Ecommerce 2022 study. The sample consisted of 1,096 online buyers between the ages of 16-70, and 214 professionals from the sector. Read on to learn about the Ecommerce trends in 2022.
What’s a content audit and why do you need one?
Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.
Digital Marketing Glossary – Key Acronyms
As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.
How to ensure your email marketing doesn’t end up in Spam?
There are two dimensions to the spam problem – the technical dimension and the content dimension. Users can consider certain emails as spam for various reasons – because they are not interested in the topic, because they don't find the content useful, etc. But for these emails to reach inboxes and not end up in spam, they first have to go through the filters of email service providers (ESP). Let's see what email delivery capacity depends on and how to improve it.
What’s Google Business and How to Make the Most of It?
Raise your hand if you Google a restaurant before deciding to actually try it? We know we do. Same goes for pretty much any other type of business. And precisely because most of us turn to Google for information that impacts our decision-making process, it's so important to make the most of a Google Business Profile.
Differences between Google Analytics 4 and Universal Analytics
Until now, Universal Analytics (UA) allowed us to measure users, interactions, conversions and much more data from a website or an application. This will change on July 1, 2023, when UA will stop processing data and will be replaced by the latest generation of Google's data analysis platform: Google Analytics 4 (GA4). In this post, we explain the main differences between Google Analytics 4 and Universal Analytics.
How to make your digital marketing campaigns more sustainable
Did you know that your digital marketing campaigns impact the environment? It's not only cars and factories that generate a carbon footprint. Creating and distributing content also involves greenhouse gas emissions. But prioritizing sustainability and minimizing the environmental impact of your campaigns is possible. In this blog post, we will explore five key strategies for running responsible digital marketing campaigns that align with a sustainable future.
5 ways to improve your legal directory submissions
It's that time of year again - the deadlines for legal directory submissions are in full force. Some directories, such as Chambers and IFLR1000, open the season in February, and depending on the directories you cover, you may be preparing and submitting information on your firm's work well into October. We've all been there - we know how time-consuming and laborious it can get. In this post, we explore 5 ways to improve legal directory submissions, maximise their impact, and increase your chances of high rankings.
How to do SEO? Part 4: Authority
In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
5 things you can change on your website to boost conversions
As a business owner, you know that a high-converting website is key to the success of your online business. However, it's not always easy to figure out what changes you need to make to your website to boost your conversions. Luckily, there are some bullet-proof strategies to help you with that. In this article, we will explore 5 things you can change on your website to boost conversions and take your online business to the next level.
9 key integrations for your online shop in WordPress
If you have an online shop in WordPress, you know how important it is to provide an exceptional user experience to keep your sales numbers high. In this post, we will explore 9 key integrations that can be of great help in improving your WordPress online store and growing your business. From payment methods to email marketing and shipping solutions, these integrations will allow you to take your store to the next level and achieve success in the highly competitive ecommerce landscape.