Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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Advantages and disadvantages of using WordPress
WordPress is the most popular platform for building websites. It is an open-source content management system that allows users to easily create and manage websites without needing to know how to code. However, like any platform, WordPress is not all sugar and sweets. In this blog post, we will explore both the advantages and disadvantages of using WordPress to help you decide if it's the right platform for your website.
10-step SEO strategy for law firms
As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.
How to do SEO? Part 3: User experience
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.
Why you shouldn’t use fancy fonts on Instagram
Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.
How to do SEO? Part 2: Technical aspects
This is the second part of our series on how to do search engine optimization (SEO). This time we will focus on the technical aspects of SEO. There are various technical aspects that can affect SEO. Some of the most important ones include: robot.txt file, website speed, responsive design, site structure, internal linking, sitemaps, schema markup
How to do SEO? Part 1: Content
If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.
Why doesn’t my website show up on Google?
You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.
Ecommerce trends 2022
In Spain there are 24.7 million online shoppers (source: IAB Spain). Their habits and preferences are detrimental for the success of an Ecommerce business. If your company maintains an online store, it is important that you know the latest trends in the sector. We bring you some of the key data from the IAB Spain Ecommerce 2022 study. The sample consisted of 1,096 online buyers between the ages of 16-70, and 214 professionals from the sector. Read on to learn about the Ecommerce trends in 2022.
What’s a content audit and why do you need one?
Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.
How to improve website visibility with on-page SEO
If you are wondering how to improve your website's visibility, look no further - on-page SEO is one of the most effective ways to do it. By optimizing your web pages, you can enhance their relevance and authority in the eyes of search engines, making it easier for new clients to find your business online. In this post, we'll walk you through the essential steps to elevate your on-page SEO game, connect with a wider audience and attract more potential clients.
Top 5 legal marketing essentials
Every law firm wants to be top of mind when someone is looking to refer legal work. But how do you make potential clients and peers think of your law firm first? This is where legal marketing comes into play - a powerful way of raising awareness about your firm and its capabilities. And although each law firm is unique and calls for a tailored legal marketing approach, there are 5 legal marketing essentials that can apply universally.
How much CTA is too much CTA?
By now, you are well aware of the vital role that Call-to-Action (CTA) play in driving user engagement and conversions. However, there can be a fine line between effectively guiding users and overwhelming them with an excessive number of CTAs. In this post, we explore the drawbacks of having too many CTAs on a website and how it can undermine their inherent benefits.
Differences between Google Analytics 4 and Universal Analytics
Until now, Universal Analytics (UA) allowed us to measure users, interactions, conversions and much more data from a website or an application. This will change on July 1, 2023, when UA will stop processing data and will be replaced by the latest generation of Google's data analysis platform: Google Analytics 4 (GA4). In this post, we explain the main differences between Google Analytics 4 and Universal Analytics.
How to make your digital marketing campaigns more sustainable
Did you know that your digital marketing campaigns impact the environment? It's not only cars and factories that generate a carbon footprint. Creating and distributing content also involves greenhouse gas emissions. But prioritizing sustainability and minimizing the environmental impact of your campaigns is possible. In this blog post, we will explore five key strategies for running responsible digital marketing campaigns that align with a sustainable future.
5 ways to improve your legal directory submissions
It's that time of year again - the deadlines for legal directory submissions are in full force. Some directories, such as Chambers and IFLR1000, open the season in February, and depending on the directories you cover, you may be preparing and submitting information on your firm's work well into October. We've all been there - we know how time-consuming and laborious it can get. In this post, we explore 5 ways to improve legal directory submissions, maximise their impact, and increase your chances of high rankings.