Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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Changes to Google Analytics and Google Business
Google services offer key digital marketing opportunities for businesses. In this sense, Google Business and Google Analytics have become a basic necessity for raising brand awareness and analysing web performance. Check out our quick overview of the changes that are coming to both of these services.
The New Chambers Profile Platform
Legal directories are an essential legal marketing tool. And in recent years they have been cementing this role with the gradual introduction of new features - enhanced profiles, insights reports, historical comparative data and more. Chambers & Partners recently took it one step forward and announced the launching of its new Profile Platform. Read on to learn more about its main features.
Basic search engine optimization tips
As fantastic as your website may be, what is the point of it if nobody can find it? This is where Search Engine Optimization (SEO) comes into play. Like most businesses today, your website is probably your primary presentation and lead client acquisition tool. And unless you implement paid campaigns and ads, organic website traffic is what brings you the biggest share of potential customers.
Digital Marketing Basics
Having a marketing strategy in place is essential for attracting potential customers and meeting commercial objectives. And this is true for any sector and any type of business. Marketing tools employed in the online environment are referred to as digital marketing and, given the highly digitalised era we live in, they are your brand’s biggest ally. They are accessible, valuable and easy to use, and we have outlined the basics you need to know if you are just starting off on your digital marketing journey.
Intro to Legal Directories
If you are someone who works in law, chances are you are well familiar with legal directories. They could easily be defined as the most essential legal marketing tool. However, the complexity of legal directories and the fact that they are an independent source of industry insight makes them somewhat tricky in comparison with other typical marketing channels.
Why you shouldn’t use fancy fonts on Instagram
Before you start experimenting with different font styles on Instagram, it's important to consider some of their less-known aspects. In this blog post, we'll take a closer look at why you shouldn't use fancy Instagram fonts and what you can do instead to make your profile and bio stand out. So, whether you're a business owner, influencer, or simply someone who wants to make their Instagram profile shine among the rest, keep reading to learn more.
How to do SEO? Part 2: Technical aspects
This is the second part of our series on how to do search engine optimization (SEO). This time we will focus on the technical aspects of SEO. There are various technical aspects that can affect SEO. Some of the most important ones include: robot.txt file, website speed, responsive design, site structure, internal linking, sitemaps, schema markup
How to do SEO? Part 1: Content
If you're wondering how to do SEO, you've come to the right place. We bring you a series of 4 articles where we will analyze each of the 4 groups of factors that influence SEO: Content, Technical aspects, Authority, User experience. In this first part, we will see how to do SEO through content optimization.
Why doesn’t my website show up on Google?
You have a website that was supposed to be the digital showcase of your business. You invested the resources in creating it and you continue to invest them in maintaining it. But it doesn't appear in Google search results and, as a consequence, no user can actually see it. If you wonder why your website doesn't appear on Google, or why only certain pages (URLs) show up, and what is the solution, keep reading. We have summarized Google's mechanism of displaying URLs in search results and possible causes that may impede this process.
Ecommerce trends 2022
In Spain there are 24.7 million online shoppers (source: IAB Spain). Their habits and preferences are detrimental for the success of an Ecommerce business. If your company maintains an online store, it is important that you know the latest trends in the sector. We bring you some of the key data from the IAB Spain Ecommerce 2022 study. The sample consisted of 1,096 online buyers between the ages of 16-70, and 214 professionals from the sector. Read on to learn about the Ecommerce trends in 2022.
What’s a content audit and why do you need one?
Your content is an essential brand resource and a valuable asset. From the descriptions of your products or services to the insights you share in your blog, it serves to attract customers, inform them and help them make a decision (hopefully one that involves purchasing what you offer). But to make sure your content meets these goals, it’s a good idea to revise it every now and then and ensure that it’s still relevant, useful, and accurately representing your brand. This process is called a content audit.