Blog
Hey there and welcome to Al·lucinant Studio’s blog – your go-to spot for all things digital marketing, web development, and legal marketing.
Here you can find plenty of practical tips, tricks, and insights to help you navigate these cool and dynamic fields.
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Digital Marketing Glossary – Key Acronyms
As if digital marketing wasn't already complex enough with all its branches, techniques and tools. Add a whole bunch of abbreviations to this mix and you've guaranteed yourself a headache. But worry not. Our Glossary of Digital Marketing Terms desonstructs all the key acronyms you need to know.
How to ensure your email marketing doesn’t end up in Spam?
There are two dimensions to the spam problem – the technical dimension and the content dimension. Users can consider certain emails as spam for various reasons – because they are not interested in the topic, because they don't find the content useful, etc. But for these emails to reach inboxes and not end up in spam, they first have to go through the filters of email service providers (ESP). Let's see what email delivery capacity depends on and how to improve it.
What’s Google Business and How to Make the Most of It?
Raise your hand if you Google a restaurant before deciding to actually try it? We know we do. Same goes for pretty much any other type of business. And precisely because most of us turn to Google for information that impacts our decision-making process, it's so important to make the most of a Google Business Profile.
How to improve your law firm’s insights and client alerts
Check out our easy steps to help you write even better client alerts and insights, making sure your content reaches its ultimate goals of educating and attracting leads.
5 Essential Plugins for Your WordPress Website
Check out our selection of 5 essential WordPress plugins to help you with your website's: security, backup, optimization, legal/GDPR and SEO
Chrome extensions for SEO
Check out our list of Google Chrome extensions for SEO. They are super useful for keyword research, auditing metadata, and more.
What are keywords and how to choose the right ones
Learn more about what keywords are, why they matter, how to choose the right ones and how to use them on your website and in your Instagram account.
LinkedIn Guide for Law Firms
Whether you are a small, mid-size or big law firm, your communications strategy probably includes social media. And while there is no need to be present on every single channel, you simply have to be on LinkedIn. There are many reasons for this, but the most important one is that all your potential and existing clients are also there. This makes LinkedIn a premium space to engage directly with your target audience and distinguish your firm from its competitors. Check out our LinkedIn guide for law firms, including notes on Company pages, Showcase pages, content, engagement and training
Things to consider for your new website
Developing a new website or redesigning an existing one is a complex process. We've made a list of key things to consider when kicking off the project for your new web, including identifying what's missing on your current website, defining user personas, applying trends and deciding between templates or from scratch.
How to do SEO? Part 4: Authority
In SEO, authority refers to the perceived expertise, trustworthiness, and popularity of a website or web page. Websites that are considered authoritative by search engines tend to rank higher in search engine results pages (SERPs) for relevant queries. Check out Part 4 of our series on how to do SEO, where we focus on the importance of authority for search engine optimisation.
5 things you can change on your website to boost conversions
As a business owner, you know that a high-converting website is key to the success of your online business. However, it's not always easy to figure out what changes you need to make to your website to boost your conversions. Luckily, there are some bullet-proof strategies to help you with that. In this article, we will explore 5 things you can change on your website to boost conversions and take your online business to the next level.
9 key integrations for your online shop in WordPress
If you have an online shop in WordPress, you know how important it is to provide an exceptional user experience to keep your sales numbers high. In this post, we will explore 9 key integrations that can be of great help in improving your WordPress online store and growing your business. From payment methods to email marketing and shipping solutions, these integrations will allow you to take your store to the next level and achieve success in the highly competitive ecommerce landscape.
Advantages and disadvantages of using WordPress
WordPress is the most popular platform for building websites. It is an open-source content management system that allows users to easily create and manage websites without needing to know how to code. However, like any platform, WordPress is not all sugar and sweets. In this blog post, we will explore both the advantages and disadvantages of using WordPress to help you decide if it's the right platform for your website.
10-step SEO strategy for law firms
As a law firm, it's essential to have a strong online presence in order to attract potential clients. But simply having a website isn't enough - you need more in order to stand out from the crowd. One of the most effective ways to reach prospective clients online is through search engine optimization (SEO). Check out our 10-step SEO strategy for law firms and implement these simple tactics to reinforce your online presence.
How to do SEO? Part 3: User experience
In this third part of our series on how to do SEO, we will look at user experience and its importance for search engine optimization. At the end you will find a list of tips on how to improve your website’s user satisfaction metrics.